nDash

MAY 10, 2021

Examples include: Answer the Public. Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. For example, your primary keyword might be “launch a writing business.” Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

SmartBug Media

AUGUST 27, 2021

For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sprout Social

JULY 1, 2021

The links in the below blog post from Affirm show off an example of using off-page SEO. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Don’t ignore low-volume and long-tail keywords. Oftentimes, the content is also specific.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

chiefmartech

DECEMBER 27, 2021

It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. If you want to see some examples of current martech stacks, the 29 entries from this year’s Stackie Awards include several terrific models and illustrations. And it’s not just martech.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. In the example, the pillar topic would be content marketing strategy.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results. Statistics.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

Hubspot

OCTOBER 27, 2010

For a consulting company, examples might be "consulting" , "consultants" or "business consulting". Using the same fictional consulting company as above, examples of "blue ocean" keywords might be "small business IT consulting", "small business network implementation" or "IT consulting company Cambridge, MA". Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

SmartBug Media

JULY 27, 2020

There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Examples of these errors could include 404 errors, duplicate content issues, sitemap inconsistencies, and redirect changes and loops. Page title. Meta description. H1 (heading).

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. AWS Lambda — “serverless compute” — is the quintessential example of this. Two canonical examples are Twilio and Stripe, for telephony and payment processing services respectively. For example: Arity , a mobility data and analytics software venture launched by Allstate.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

NOVEMBER 17, 2020

Escape Fitness is an example of a company podcast that knows its fitness-industry audience, and produces audio content that engages. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. DemandMetric ). WordPress ). Edison Research ).

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

MARCH 3, 2020

Source: HubSpot via Google ). Here's an example of a page that is well optimized for local search. Target long-tail keyword variations. If you are a franchise, for example, it's crucial to tell users you have multiple locations. (Source: comScore ). Source: Kelsey Group ). Invest in content, content, content.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Digging into a real-life example, let's imagine that you're shopping for a new refrigerator. and “What makes up an inbound marketing campaign?”.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Televerde

DECEMBER 1, 2020

For example, someone reaching your website after searching the keyword “what is martech” is at a very different stage than “best types of martech for finance.” You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. SEO can help.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

MARCH 19, 2020

For example, you might discover that your audience is looking for "guides on creating a content marketing strategy." You can include short-tail (e.g., "AI") AI") and long-tail (e.g., For example, at my company, Influence & Co., we created a pillar page titled " The Ultimate Guide to Content Marketing."

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . This course offers examples of important factors such as anchor links, inbound links, and page ranking. . HubSpot: Content Creation Courses .

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

JANUARY 29, 2020

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". As you can see from the example above, Google gives you a wide range for the MSV. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. But don't fret. Keyword Surfer.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? Let’s break it down with an example. Instead of focusing solely on traditional keyword optimization, you incorporate conversational language and relevant long-tail keywords.

Marketing AI 89

Marketing AI Work Management B2B Marketing Management 89

Hubspot

JUNE 5, 2019

In this industry, for example, those might be, "cheap tires" or "tire deals online.". Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". In the Google Ads interface, take a peek in your Search Query Report.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. For example, if you're running a local marketing campaign for your coffee shop, you might create a PPC ad. For example, if you're running an ad for dumbbells, you might select keywords like "dumbbells," "strength equipment," or "workout equipment."

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Hubspot

JANUARY 24, 2020

For instance, you might create some H2 sections surrounding popular long tail keywords related to eCommerce, like "five steps for creating an eCommerce business" or "best social media tools for eCommerce". For example, if your h1 was " The Guide to Starting eCommerce, " it would look like this: The Guide to Starting eCommerce.

Tagging 96

Tagging eCommerce Classified Ads Long Tail Marketing 96

Hubspot

SEPTEMBER 19, 2017

In this model, your blog content is more organized for the reader to jump from post to post learning more about a topic, and your URLs don't compete with each other for the same long-tail keyword -- because they're all ranking for the same broader topic. 2) Write (or designate) a pillar page. A bulleted or numbered table of contents.

Long Tail Marketing 72

Long Tail Marketing Keywords Buyer Personas Hubspot 72

Hubspot

MAY 31, 2018

Says Forrester, “There is a lot of nuance and subtlety here, but this document from Google explains how their Quality Raters are trained to evaluate voice answers, for example. Use long-tail, conversational phrases for content keywords. This is why HubSpot recommends a topic cluster approach to SEO.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Keyword volume is exactly what it sounds like: the number of searches in a month a keyword receives.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Lake One

APRIL 23, 2019

For example, SEO. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Space is less crowded. Short Keyword: SEO.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. For example: Lead generation.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. For example, if your twitter handle is @greenbookworm, your Instagram handle should be the same if it’s available (or something very similar).

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Here’s an example of an email he sent. For example, one post they wrote was originally entitled, “Why Steve Jobs Took Long Walks and Why You Should Too”. However, Emil didn’t stop there.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

EveryoneSocial

FEBRUARY 26, 2019

For example : even if your company caters towards marketing folks, it doesn’t mean you should write about every marketing topic out there. That is target both long-tail and short-tail keywords that will have the best impact. Websites with a blog tend to have 434% more indexed pages. Techclient ). Slideshare ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? 5) Add internal links and cross link content.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

APRIL 4, 2016

Take Conversant Bio , for example. Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Pretty niche, wouldn't you say?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Golden Spiral

MARCH 28, 2019

You scaled back your outbound efforts, hired a content marketer, redesigned your website, reallocated ad budget to digital mediums, became active on social media, and purchased HubSpot. Take for example, your content marketing manager. Are you thinking about the right short and long tail keywords?

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74