Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. For example, this chart shows that “car repair” consistently gets more hits than “car maintenance,” likely because repairs are more urgent than routine maintenance. For example, do certain keywords trend as you approach Earth Day in April?

Marketing AI 173

Marketing AI Trends Google SEO 173

Marketing Insider Group

JANUARY 2, 2024

Detailed Keyword Research Prioritize long-tail keywords that align with the needs and queries of B2B buyers. For example, some content might center around middle managers while other content focuses on C-suite executives. Backlinks are a huge authority signal for Google. It’s the principle of transferred authority.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

seo.co

MARCH 14, 2022

This type of interaction has been predicted for years but it is finally here with Google Home and Amazon Echo devices becoming increasingly popular. Voice searches are expected to surpass text-based searches by 2020 so now is the time to optimize your website for voice searchers! How to Optimize Your Website for Voice Search.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Scoring 105

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. Back in 2020 , I was writing about Google as an answer engine versus a search engine. An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Google will take time to adjust its revenue model.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Google favors sites with regularly updated content, meaning you always need fresh material. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Martech

MARCH 30, 2022

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. The post Google Cloud announces general availability of Retail Search appeared first on MarTech. Why we care.

Google 98

Google Long Tail Marketing Merchandising Click Rate 98

Launch Marketing

SEPTEMBER 13, 2023

Optimize for Mobile First Today, mobile-first isn’t just a trend—it’s a necessity. Over 50% of global internet users access the web via mobile and by not optimizing for this segment, you’re potentially losing out on a massive chunk of conversions. Enter long-tail keywords. We’ve got you covered.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

KoMarketing Associates

MAY 13, 2020

“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.

Features 165

Features Google B2B Marketing Top of Funnel 165

Stevens & Tate

DECEMBER 14, 2020

A simple and efficient solution to this problem is to optimize the blogs on your website. Essentially, optimization means making your resources as efficient and accessible as possible. Stop wasting time waiting for users to come to by applying these website optimization techniques. Keywords are key. Popularity contest.

Optimization 72

Optimization Long Tail Marketing Marketing Websites Buyer Personas 72

SmartBug Media

FEBRUARY 19, 2020

Your Google Ads CPC is dependent on multiple factors, including the industry you’re advertising in, how competitive it is, and how robust your keyword list is. If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail.

CPC 105

CPC Cost Per Click Long Tail Marketing Ads 105

Brightedge

FEBRUARY 16, 2021

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. Google built new software and hardware to make this update happen to better serve your search results and delve deeper into the relevant information you’re seeking. So, does the Google BERT update impact your SEO?

Google 125

Google Long Tail Marketing Keywords FAQ 125

Biznology

JANUARY 2, 2018

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site. This is good for search. This is good for the site.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Stevens & Tate

JANUARY 25, 2021

Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse. Increase SEO using Google Trends in the following ten ways. The latest Google Trends dashboard is much simpler and allows you to explore various topics before narrowing down. 3. Context is Key.

Trends 73

Trends SEO Google Long Tail Marketing 73

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, consider Hims as an example. can help the search engine think of your brand as trustworthy. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Google Virtual Tour. Include Long-Tail Keywords when possible. GMB Features. Business Description.

Features 75

Features Google Optimization Business 75

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. They retargeted 20 audience segments who demonstrated intent to purchase using Google Display Ads based on location, language, and on-site behavior. What stands out to you?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. It’s no surprise, then, that you need to make sure your content ranks high in Google and reaches the people most likely to take an action with your brand. For example: “customer service” vs. With over 8.5

Keywords 105

Keywords Research Traffic Lead Scoring 105

Zoominfo

MARCH 17, 2021

The best way to achieve increased traffic is through effective search engine optimization (SEO). For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? Moreover, you must optimize the content on your website.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

B2B Marketing Insights - WE

JUNE 8, 2022

You might be missing out on easy ways to optimize your content. High-quality SEO content is about balancing two things: the art and the science of search engine optimization. As an SEO agency, we all too often see content that is full of fluff and not optimized for any specific search terms. Optimize the Right Way.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

NuSpark Consulting

MARCH 5, 2017

Supercharge long-tail keywords. Review your seed keywords (1-2 keywords in the query), and expand them with longer-tail versions; those with 3 or more words in the query. Long tail keywords will have much less traffic; but your clicks should be of better quality, and that means better conversion rates.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . That’s where the Google Search Console comes into play. Google Analytics and Google Search Console are different, and you need both. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Unbounce

SEPTEMBER 16, 2021

In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5 billion in revenue from Google Ads alone the year before. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

seo.co

DECEMBER 19, 2021

So for our “desktop PC cases” example, if it finds a high keyword density of “desktop PC cases” then it knows to expect high densities of other related terms (LSI terms), like: ATX, cooling, power supply, motherboard, gaming case, custom case, etc… Source: [link]. Take this blog post, for example.

Optimization 115

Optimization Keywords SERP SEO 115

ClearVoice

SEPTEMBER 12, 2022

To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. We know that Google can change how it values content at the drop of a hat, which could temporarily throw your short-term SEO plans into a tailspin.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. Google defines zero search volume as a status given to keywords with very little or no search history. Every month around 40 – 60 billion searches take place on Google in the US. Zero Search Volume Keywords for Beginners.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. These tools can help you determine how to improve your website, and how to select and optimize for your targeted keywords. Page two and three get only 5.59% of the clicks.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

seo.co

FEBRUARY 10, 2020

Rank one is the ultimate goal in search engine optimization (SEO)—at least for most companies. How much time does it really take to reach rank one in Google search? Google is a complex search engine, with an algorithm even experienced experts don’t fully understand, and different tactics yield different results.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Scoop.it

MARCH 21, 2023

What does Google consider a reliable source, good enough to rank high? E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. ” Now Google also evaluates content based on the extent to which its creator has first-hand experience in the topic. .”

SERP 80

SERP Long Tail Marketing Dwell Content 80

DAGMAR Marketing

JUNE 16, 2023

A question we’ve received a few times has been, “ is ChatGPT Useful for Google PPC Campaigns? Pros of Using ChatGPT for Google Ads Campaigns: Continuous Learning and Improvement: ChatGPT can continually learn from user interactions and feedback, improving its recommendations and insights over time.

PPC 52

PPC Marketing AI Google Campaigns 52

Optinmonster

DECEMBER 20, 2023

Targeting Competitors’ Keywords Spying on your competitors can feel a bit like being a secret agent in the search engine optimization (SEO) world. Two places to find these are Google Analytics and Google Search Console. Let’s chat about long-tail keywords. Example: “OptinMonster login”.

Keywords 95

Keywords Paid Content SEO Lead Scoring 95

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). This is a pivotal moment for observing Google's search technology, as we are witnessing their experimentation and learning processes as they happen.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. It’s optimized, sure, but it’s also constructed to be the ultimate read. This insight comes from my company’s experience in ranking for 16,200 words on Google. Long-tail, low competition.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Mailmunch

MARCH 4, 2021

The recognition accuracy of the main players in the voice assistant market (Google, Apple, Amazon, Microsoft) is close to 100%. The most popular voice assistants right now are: Google Assistant; Apple’s Siri; AliGenie by Alibaba; Alexa by Amazon; Cortana by Microsoft; Samsung Bixby. Voice search option in the search bar.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Hubspot

MARCH 19, 2020

For example, you might discover that your audience is looking for "guides on creating a content marketing strategy." You can include short-tail (e.g., "AI") AI") and long-tail (e.g., Google's autocomplete, similar searches, or Keyword Planner are accessible ways to explore what your audience is searching for.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66