Zoominfo

JUNE 11, 2021

For example, in the U.S. These statistics should not discount the lost businesses during COVID.). Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Sellers will look for more dynamic ways to earn buyers’ attention,” the Forrester team wrote. Census Bureau. Source: U.S.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. An insurance company for example may segment lists by age, income, occupation, and car ownership. Trigger-based email marketing campaigns can generate 4x more revenue and 18x greater profits,” according to Forrester Research.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

ClickZ

APRIL 29, 2020

For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. Forrester projections show spending on global marketing automation tech hit $13.4 As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. Key B2B Buyer Journey Statistics to Learn From . The latest B2B buyer journey statistics should inform enhancements to your customers’ journey.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Content4Demand

SEPTEMBER 24, 2021

Intent also can help sales significantly—for example, if the sales team has a large number of accounts in their territory, intent can help prioritize those accounts for them. Publishers who have content they own (G2, TechTarget) would be examples of opted-in of use of content. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

ClickZ

SEPTEMBER 27, 2019

Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. A recent Forrester survey revealed that only 8% of sales and marketing executives believe their teams are strongly aligned. However, achieving this is a pain point for many companies.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Statistically, social media is the third largest engagement channel outside of the corporate website and email. billion, are active social media users.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Top Rank Marketing

SEPTEMBER 4, 2023

.” — Harry Mackin of @TopRank Click To Tweet As for what kind of innovation these B2B buyers are looking for, specifically: 3 — B2B buyers expect more personalization than ever Gitnux recently released a large-scale report on B2B Personalization Statistics and Trends in 2023. According to Forrester’s 2023 budget planning survey , 86% of U.S.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.”

Social Media 134

Social Media ROI Social Marketing Media 134

Martech Advisor

APRIL 6, 2020

Predictive analytics also leverage artificial intelligence, machine learning, statistical algorithms, and modeling to analyze existing data and predict imminent changes. Forrester surveyed 579 marketing decision-makers to help you answer this question. In the above example, Banana Republic tries to win customers back with a coupon.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. For example, when the pandemic caused shutdowns across the nation, thoughts may have been that this wouldn’t affect freelance writers. What does this say about the freelance world?

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Content marketing is an important strategy but can be challenging to master.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Only B2B

FEBRUARY 16, 2022

As an example—. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. You should analyze the statistics of your competitors’ target audiences. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

chiefmartech

JULY 14, 2020

The classic example of this is measuring the coastline of Great Britain. Statistical Self-Similarity and Fractional Dimension. ” (Although microconversions are an example of the latter.). To pick one example, I’m one of the many fans of Descript , a groovy app dedicated to amazing podcast production and editing.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

6sense

DECEMBER 1, 2021

When the above identifiers reveal themselves in the right venues at statistically significant rates, they produce meaningful insights. B2B sellers want to know, for example, when multiple people within their current accounts simultaneously start researching competitors. . Your Customer Relationship Management (CRM) system.

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. When there are mixed pricing structures (for example, a software section shifting from license to SaaS pricing), the study becomes more complicated.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You can use Gartner or Forrester industry statistics to determine which subsections of your market meet your aims and offers – and how big those subsections are – as part of this plan. When there are mixed pricing structures (for example, a software section shifting from license to SaaS pricing), the study becomes more complicated.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Content4Demand

APRIL 9, 2021

Throughout the session, the pair dive deeper into these insights and outline steps how AI-driven lead scoring fuels their success, which is backed by real world examples, success statistics, best practices and so much more. Republished with permission from Demand Gen Report.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69

Conversica

SEPTEMBER 30, 2021

People are familiar with common examples such as chatbots, voice-activated assistants, and marketing automation tools. Conversational Intelligence , for example, has been around for a while but was only recently acknowledged as its own category. There are many different types of artificial intelligence (AI). Types of Conversational AI.

Marketing AI 52

Marketing AI Conversion Business Work Management 52

Martech

OCTOBER 1, 2022

For example, a consumer’s name and email address are not as sensitive as their health data (although with the implementation of ADPPA, that could change.). The term zero-party data was first coined by Fatemeh Khatibloo, VP principal analyst at Forrester Research. To have it deleted if they want. Why marketers should care.

Privacy 117

Privacy Paid Search Agency Ad Exchange Transparency 117

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Influitive

JANUARY 15, 2016

They had to address the pain points the campaign would solve, some examples of measurable goals and the resources needed. 4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

SugarCRM

DECEMBER 1, 2015

For example, is growing your customer base or increasing revenue on the agenda for your business? B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). Round Out Your Support with Real Life Examples. Close the Deal and Get Working! Marketing Insights.

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

SugarCRM

DECEMBER 1, 2015

For example, is growing your customer base or increasing revenue on the agenda for your business? B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). Round Out Your Support with Real Life Examples. Close the Deal and Get Working! Marketing Insights.

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. For example, if your search engine marketing strategies don’t account for expanded text ads (ETAs), product listing ads (PLAs) and cross-device, it’s clear you’re missing out.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Digital B2B Marketing

APRIL 2, 2013

Measure the impact of your overall marketing mix using sophisticated statistical models. For example, these are just a few of the areas it will impact: Business stakeholders throughout the organization (from existing marketing partners to sales to the executive team) will need to understand the new measurement.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Vidyard

SEPTEMBER 12, 2017

Here’s an example: 2. Who’s more credible, you or a research firm like Forrester or Gartner? Use statistics and quotes in your video, and even highlight them on your whiteboard. Hook them early with a powerful lede. What makes a great lede? Show, don’t tell. Our point precisely.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

KoMarketing Associates

SEPTEMBER 14, 2013

For example, a network administrator is reading third party online forums in order to optimize their network layout for their latest equipment. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.” software companies in the world.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. A well-conceived knowledge base can act as a useful virtual self-service portal for your customers.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Content Standard

OCTOBER 22, 2015

In the past year, one-quarter of marketers increased their content budgets by 30 percent or more, according to a new study by Forrester. “Increasingly, we are seeing some pretty sizable increases in budgets,” said Senior Analyst Ryan Skinner, author of the Forrester report. ” Most importantly, show examples.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). 42% learn about products and services via Twitter. 19% seek customer support. population).

Social Media 160

Social Media Media Stats Statistics 160