Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

NOVEMBER 9, 2017

It's that last context that we're here to discuss today -- specifically, the featured snippet, and what people think of. What Is a Featured Snippet? A featured snippet is a summarized response to a search engine query that appears on top of results. For example, here's what happened when I searched for, "Why are dogs the best?".

Features 73

Features Google SERP Lead Scoring 73

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. This is where structured data comes in.

Organization 78

Organization Marketing Websites Optimization SERP 78

Outbrain

JUNE 18, 2018

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet? Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. That’s Google Suggest, otherwise referred to as its autocomplete feature. Examples include: Answer the Public.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

FEBRUARY 9, 2016

In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What's a Featured Snippet? What is a Featured Snippet? A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for.

Features 28

Features Google CTR SERP 28

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. For example, if someone searches for ‘ best WordPress plug-ins’ the results in the top 10 will include ‘listicles’.

Google 52

Google SERP Keywords Domain 52

seo.co

NOVEMBER 15, 2021

For example, the interface was purely visual and the site delivered inaccessible pop-ups. Regardless of what the law says, creating an accessible site is one of the best things you can possibly do for people who really need accessible features. Image alt text won’t make your website rank better – it makes your images rank in the SERPs.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

NOVEMBER 22, 2018

Having your website appear at the top of a search engines results page (SERP) is something you can achieve if you spend some time on your search engine optimization. Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. What is SEO? If it’s on, your SEO won’t work. Choose an SEO Plugin.

SEO 99

SEO CAN-SPAM Lead Scoring Lead Ranking 99

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . These are a couple examples of relying on old SEO strategies or schools of thought that are just simply not applicable anymore. SERP features.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate. Changes in the industry.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. For example, “September 2017.”).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. Non-optimized URLs. Example: /social-selling/.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Moz

FEBRUARY 9, 2021

For example, in my current job, I’m focused on creating content for retail store owners and others in the brick and mortar retail industry. To use the same keyword example, if I Google “types of visual merchandising,” the top-ranking articles contain lists. It isn’t an SEO-focused content brief without a query target!

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

NOVEMBER 11, 2019

The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Once you've addressed accessibility issues, you can move onto how your pages rank in the SERPs. Many elements of online accessibility overlap with SEO best practices. Redirect Chains.

SEO 61

SEO SERP Case Studies Click Rate 61

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. Below is an example of what the Tom Cruise knowledge graph panel looks like on Google. Really small. Both had fewer than five employees. Trust me — I get it.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

MAY 26, 2017

So, for instance, here's the search engine results page for "cat food for older cats", and you see some paid results for this specific search query: You can take that one ad and actually set it to go to two different destination URLs, and therefore, to two different landing pages. For instance, here we have the search term "inbound marketing."

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

OCTOBER 17, 2018

A handful of unique features for this website make it compelling to marketers: Follow users -- and be followed. Quora emulates a feature of Twitter and LinkedIn in that it has a follow feature. Quora shares features with other popular social applications, so what makes Quora unique? Access new audiences via Quora emails.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Image source: HubSpot.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

JANUARY 20, 2020

I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Becker admits, "Featured snippets are kind of like the lottery. Keyword Research is All About Telling a Story.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

APRIL 15, 2013

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. For example, if you were doing a search for "apple pie," which of these listings when you rather click on? Bet I got your attention now, right? 4) Be patient.

Google 28

Google Click Rate Display Tagging 28

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

OCTOBER 18, 2012

By "not consider," I mean that by putting these links into the tool, you'll tell Google, "Hey, I know this is a sketchy link and I wish it wasn't linking to me, can you please not ding me for it when you're figuring out where to rank me in the SERPs? Only include one URL per line. That would be amazing !". And, of course, 'Done.'

Google 28

Google Tools SERP Domain 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. For example, if you provide marketing automation software for enterprises, your target audience will comprise only large corporations (that fulfill certain criteria like revenue greater than $100 million or 500+ employees).

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

DECEMBER 5, 2011

As more and more examples of excellent Google+ business pages and creative use of the network's unique features arise, more instances of huge Google+ misses are also becoming apparent. Google+ business pages also provide a field for your website URL. Connect with HubSpot : Not applying for Direct Connect.

Google 28

Google Business SERP Custom Publishing 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Definition, Examples & Tools!) This will help Google use that data and display it in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Single Grain

JANUARY 24, 2020

The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. URL Structure.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. How can you ensure your content ranks high enough on the SERPs to get your audience’s attention? Keep content formatting consistent.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Go after featured snippets and people also ask search results. See the example below. See the example below.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

DECEMBER 17, 2013

Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. This blog is a prime example of phenomenal user experience because it''s easy to use and designed to be visually appealing. I know, it seems obvious, but just.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28