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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. For starters, most examples of gamification in business are interactive.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

Here’s one such exit popup example: You can do this by getting your visitor’s name when they subscribe to your email list, by asking for their name in a previous popup, or by detecting the name of an existing customer. For example, let’s say the visitor got to your page through a guest post you wrote for a specific website.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. Translation? The good, the bad and everything in between.

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News Roundup: The Future of Facebook, Pinterest’s Latest Changes, the Most Popular Stories, and More

Buffer

Learn what’s coming next to Instagram and find out what’s more popular: Facebook Stories, Instagram Stories, or Snapchat. The Future of Facebook (new audio from Mark Zuckerberg). What we found particularly interesting — and relevant to social media marketers — was his thoughts on Facebook strategy. . Social media news item #1.

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Content Audits 101: Assess B2B Marketing Value

Content4Demand

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. For interactive assets , you might also track key metrics like time on page or number of social shares.