KoMarketing Associates

AUGUST 26, 2020

They can be used for brand awareness on LinkedIn, used in combination with LinkedIn’s pre-filled forms for lead generation, or used to drive traffic to a site or landing page, either to do lead generation on a page you control or to send prospects to a product page or anywhere else you’d like. Here’s the application page.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Virtual events get the most results.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

JUNE 28, 2023

Heap is best suited for online products and lets you measure every interaction on your website, including swipes, clicks, tabs, form submissions and page views. It is an event-based platform, which means you only pay for the events you track. The post 15 low-cost alternatives to GA4 appeared first on MarTech.

Marketing Analytics Tools 106

Marketing Analytics Tools Cost Enterprise Management Privacy 106

Martech

APRIL 25, 2024

This makes them a great target for adventure, luxury or wellness travel and event-based promotions. In awareness campaigns, consider combining national linear TV with connected TV using story-driven 15- and 30-second ads to communicate important product information focusing on value. And maybe a discount is worth testing.

Television marketing 90

Television marketing Planning Paid Search Agency Peer-to-peer 90

Marketing Insider Group

MARCH 28, 2023

Free events, classes, and workshops. Take a page from Tip #3 and make these customer incentives available across channels—both in-person and online. Facilitate social events (such as holiday parties or team outings) to create an environment where employees feel like they can bring their whole selves to work. Free samples.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Martech

FEBRUARY 13, 2024

Technology brands came in second at 15%. In Verizon’s case, Beyonce’s Instagram page was the vehicle chosen to reveal a country album and two readily available songs. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar.

Digital Asset Management 123

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 123

seo.co

OCTOBER 4, 2021

If you’re looking for simple ways to get involved and strengthen your local relevance online, try some or all of these 15 actionable ideas: 1. Ensure its consistency across all your pages, and on your offsite profiles as well. Example: If you have a page for Kansas City Events in 2013, you want that to be specifically portrayed.

SEO 98

SEO Ideal Customer Profiles Communities Press 98

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

MARCH 22, 2023

Consumers who opt in will get three reminders about a marketing event: One day before, 15 minutes before and at the time it happens. Instagram already has ads on the Explore page, Explore feeds, Reels, Stories, user profiles and plenty more when you open its app. Reminder Ads image via Instagram Now in search. Remember MySpace?

Advertising Channels 83

Advertising Channels Advertisements Advertising Cable 83

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Sprout Social

JULY 5, 2022

In this article, we share our list of the top 15 creator-led trends. Unboxing” the top 15 ideas for YouTube videos. Let’s dive into 15 video ideas you can use to get more views on YouTube , grow your channel and fuel your video strategy across your social platforms. Live events. Live events. Meet the team.

Youtube 131

Youtube Advertising Channels Video Marketing Paid Search Agency 131

Top Rank Marketing

JANUARY 5, 2024

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts appeared first on B2B Marketing Blog - TopRank®.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Martech

JULY 29, 2021

If you’re eager to leverage marketing technology to create data-driven customer experiences , build high-performing teams , and streamline marketing operations , join us online, September 14-15, at MarTech … for FREE. Your teams have diverse backgrounds and skills — getting everyone on the same page is essential. Deep-dive workshops.

Peer-to-peer 107

Peer-to-peer Training Conference Amazon 107

Martech

SEPTEMBER 29, 2023

Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. Widely used by publishers and event organizers, it will work well in tech and industrial categories. And so many choices out there. Thanks to you all. Get MarTech!

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Optinmonster

MAY 10, 2023

It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. SeedProd is the best drag-and-drop page builder for WordPress, and it comes with custom WooCommerce blocks. Simply drag the product block and drop it onto your page. Now let’s read about FOMO in marketing.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Top Rank Marketing

SEPTEMBER 11, 2023

Wil also offers an exclusive preview of his presentation, “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution ,” at the upcoming MarketingProfs B2B Forum event. to 9:15 a.m. I think about customers, and I want to show how bad landing pages can be at solving problems for customers.

B2B Marketing 97

B2B Marketing B2B Lead Ranking Marketing Qualified Leads 97

RebelMouse

OCTOBER 19, 2023

Among the points they made is that search is constantly evolving; 15% of all searches are new. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. News and information changes every day, and there are many different ways to search for the same things.

Google 103

Google Keywords FAQ Custom Publishing 103

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

ClearVoice

JANUARY 10, 2022

Other top channels in the report include (2) paid search/ads; (3) organic search; (4) social media; (5) events; (6) direct mail; (7) SMS; (8) video. The report found that the B2B content specialist saw 55 percent more website visitors, 34 percent more page views, and 47 percent longer sessions in 2021. Click To Tweet. percent (2021).

Studies 124

Studies Research Emarketing SMS 124

Heinz Marketing

APRIL 18, 2020

How to Adapt to the Zero-Click Phenomenon and Dwindling Page One Organic Search Results. It’s getting harder and harder to end up on page one of search engine results with all the things that pop up before the actual answers to people’s questions. 15 Lessons Learned from Converting a Multi-Day Conference to a Virtual Online Event.

B2B 106

B2B B2B Sales Conference Training 106

Stevens & Tate

FEBRUARY 20, 2023

Try to keep videos under 15 seconds long to help ensure that mobile users actually watch your whole video. You can create several versions of your video ads through Facebook by changing the creative, the placement, the product set, optimization events, and the audience. 5 Types Of Marketing Videos You Should Think About Using 4.

Facebook 107

Facebook Practices Video Marketing Ads 107

Bluetext

MARCH 19, 2024

In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Revitalize Your LinkedIn Showcase Pages Take advantage of LinkedIn Showcase Pages to spotlight specific aspects of your business or offerings. Contact us.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. The Difference Between Universal Analytics and GA4 Sessions and Pageviews were the critical measures in Universal Analytics, and all metrics are events in Google Analytics 4.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. It makes sense that there is still plenty of confidence in event marketing. Data and ROI.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Sprout Social

AUGUST 2, 2022

With the popularity of TikTok and Instagram, YouTube is now getting in on the action with its newly released feature, YouTube Shorts , which are already garnering 15 billion daily views. Spotify uses Shorts to promote events and promote or repurpose podcast content. In 2020, 70% of people watched an event live on YouTube.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Convince & Convert

DECEMBER 15, 2023

As part of this, the two brands collaborated to develop unique content that educated users on how to blend pet and housing needs (example: this listicle covering the Top 15 Emerging Dog-Friendly Cities ). Its company Pinterest page currently has 10M+ monthly views, and 605k followers (and growing!) What else is important to them?

Rules 148

Rules Planning Brand Identity Branding 148

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

FunnelEnvy

MAY 29, 2023

Announced in late 2020, Google Analytics 4 is one of the most significant upgrades the platform has seen since its launch over 15 years ago. Google has changed the way that its platform understands and measures these interactions in a few key ways: More flexible events. Support for apps and other websites. New visual dashboard.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Hubspot

APRIL 15, 2021

Before ever sitting down to write your webinar invitation email, you should sum up what your attendees will get out of your event in one short sentence. Craft a subject line that shows the value of the event. Come to Our Marketing Webinar on February 15. Either way, it should communicate the value of the event.

Webcast 99

Webcast Webinar Metrics Practices Best Practices 99

Circle Studio

NOVEMBER 24, 2020

And the events of 2020 have driven a significant increase in user demand for digital and digital consumption—growing trends that have been building for many years now. Research from Cisco estimates that by 2022, online videos will make up more than 82% of all consumer internet traffic—15 times higher than it was in 2017.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

B2B Marketing Directions

AUGUST 13, 2023

It's also somewhat surprising that only 15% of the survey respondents ranked account-based marketing as their top spending priority. This is an important survey, and I encourage you to review the full 86-page report. The LinkedIn/Ipsos survey clearly showed that survey respondents are primarily interested in acquiring new customers.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Bannerflow

MAY 23, 2023

From the captivating landing pages to the dynamic banners and the immersive onsite material, Bannerflow helped Kaizen deliver unparalleled excellence. “The biggest challenge was creating a campaign running simultaneously for a global event. ” says Manos Stefanopoulos, Marketing Manager at Kaizen Gaming.

Campaigns 52

Campaigns Banners Advertising Agencies Landing Pages 52

Sprout Social

JULY 19, 2023

Along with static posts, brands have increased their focus on 5-15 second video, a 51% increase compared to 2022. For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90