SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

markempa

MAY 25, 2005

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

SmartBug Media

APRIL 12, 2023

We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. This type of survey is not tied to a specific event. One of the clients offers some live events in online courses, and they send an NPS survey after the course is complete, asking, “On a scale of 1-10, how happy were you with this course name?”

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

markempa

MARCH 30, 2005

« New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different. Word of mouth is all about our reputation. Word of mouth is all about our reputation.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Vision6

DECEMBER 17, 2023

Here’s an example: Create compelling lead magnets: Offer valuable lead magnets, such as e-books, webinars, or exclusive offers, in exchange for email sign-ups. These can be e-books, webinars, and whitepapers. It is built on the basic principle of “word of mouth.” Making it worth their while is important.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Inbox Insight

MARCH 29, 2022

Drive word of mouth marketing. It can even prompt customers to share their positive experiences at no cost to your bottom line – through word of mouth marketing. Sponsor events. From pens to banners to presentations, your brand will be shown everywhere when you sponsor any event.

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Savanta

JANUARY 25, 2017

41% of B2B buyers who are unhappy with customer service will proactively spread negative word-of-mouth about the offending supplier amongst colleagues and peers. 47% recommend sharing valuable content through whitepapers, webinars and supplier magazines. 51% suggest advertising in trade media. They also provide a warning.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Hubspot

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Leadspace

FEBRUARY 19, 2018

Email and events are still ranked as some of the highest lead generation practices for B2B brands. Offer incentive for word-of-mouth referrals. Word-of-mouth referrals are another tactic that is still alive and well even in the age of data. Use webinars to supplement live events.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

LeadSquared

AUGUST 28, 2015

In the past couple of years, webinars have really begun to help businesses grow. Here at LeadSquared, we have experimented and tried various things to improve and get the most out of our webinar sessions. Here are 4 webinar best practices that will increase your registrations immediately (and I have proof to back it up)!

Webinar Metrics 52

Webinar Metrics Practices Landing Pages Best Practices 52

Valasys

APRIL 29, 2021

This in turn will facilitate the process of customer acquisition by some positive word-of-mouth marketing (WOMM). Leverage Online Evens or Webinars for getting attendees. Facilitating a special event or deal? At the point when you organize a Facebook webinar/event and can impart it to fans. Try Facebook ads.

WOMM 52

WOMM Tips Word of Mouth Business 52

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience.

Social Media 216

Social Media Cost Per Click CPM Cost Per Thousand 216

BenchmarkONE

MAY 10, 2022

Advancements in digital technology and advertising have changed how word-of-mouth marketing is done. Awards/recognition/press – Get involved in your industry and participate in platforms and events that help elevate your brand name. Sponsor events that align with your company values, industry, and business goals.

Top of Funnel 52

Top of Funnel Brand Identity Branding Word of Mouth 52

Adobe Experience Cloud Blog

APRIL 6, 2017

” Other examples of active verbs include: RSVP for Event. Register for Webinar. Emphasize the value of your offer by using word-of-mouth marketing. This includes examples like: 95% of past attendees said they’d recommend this event to a colleague or a friend. Get Free Ebook. Download Whitepaper.

Landing Pages 122

Landing Pages Demand Generation Agencies Word of Mouth Thought Leadership 122

Outbound Engine

JANUARY 12, 2022

In 2022, virtual events have become more common than ever before and are easier to host thanks to a constantly growing list of technology tools for meetings and webinars. If you’re not ready to make the leap into hosting a full webinar, try some baby steps first. How to get more word-of-mouth referrals.

Small Business Marketing 74

Small Business Marketing Business Marketing Budget Paid Search Agency 74

Adobe Experience Cloud Blog

OCTOBER 3, 2018

It fuels lead generation, ABM campaigns , social media ads, event follow-up, and product launches. We suggest attending an upcoming webinar that’s related to the report. We leverage Jay’s formula for word of mouth to get our messaging to stand out and get people talking. So we curate more articles for them to read.

Top of Funnel 133

Top of Funnel Brand Identity Branding Account Based Marketing 133

Oktopost

MARCH 4, 2024

You can also incorporate lead gen forms on LinkedIn to capture leads for other marketing activities, like webinar sign-ups. Users can share their referral links via email, social media, and direct messaging, maximizing word-of-mouth marketing.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Try our classes for free. All rights reserved.

Case Studies 52

Case Studies Case Study Studies Advertising Agencies 52

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online. Furthermore, a study by Cone Inc.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Sharpspring

JANUARY 26, 2021

So it makes sense why word-of-mouth marketing and reviews are still the gold standard for gaining new business quickly. Win Them Over with Webinars. With the rise of Zoom meetings and virtual events, webinars have increasingly become valuable marketing tools that can generate new leads in an hour.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Televerde

AUGUST 22, 2022

For example, a word-of-mouth recommendation has a reach of one, while a social media ad might reach hundreds or thousands. The other leading lead generation channels include: Email automation Content marketing Virtual events and webinars Paid media Live chat and chatbots. Insert: Lead Generation Channels. Image Source.

Lead Generation 64

Lead Generation Paid Content Ideal Customer Profiles Advertising Channels 64

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Adobe Experience Cloud Blog

JULY 17, 2018

In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 3) Feature Customers on Webinars. Similar to customer blogging, you can launch a customer webinar series. This was a really fantastic way to document the event! 1) Customer Case Studies.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Rev

JANUARY 11, 2023

This could be anything from blog articles, downloadable guides, webinars or any helpful piece of content or tool. Plus, word-of-mouth referrals tend to carry a lot of weight in the decision-making process for many buyers. Local events can also provide valuable networking opportunities. Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

Oktopost

NOVEMBER 14, 2022

This is especially true with B2B, where a whopping 91% of purchases have been influenced by word-of-mouth referrals and recommendations alone. ? Try inviting your influencers to speak at your events, or at a panel discussion. You can also try to do a webinar with them, or host an “ask me anything.”.

Webinar Metrics 69

Webinar Metrics Marketing & Strategy B2B B2B Thought Leadership 69

ANNUITAS

SEPTEMBER 1, 2015

All in all, I used multiple channels during my purchase process (web, social medial, word-of-mouth/peer referral and email) and it took about two months. Email teams, web teams, social teams, content teams, event teams, etc. They work in silos and have no vision into the full approach their buyers take to buying.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

Valasys

JUNE 6, 2019

The referrals & positive word-of-mouth interactions are imperative to the success of B2B marketers. Positive word-of-mouth does wonders if it comes from people who are experts in the field where the solution to the problems of the prospects lies, in the form of products or services. hubspot.net).

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Brandpoint

APRIL 26, 2021

These clients will in turn become influencers for your brand, through word of mouth, case studies or partnered events.

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Brandpoint

APRIL 3, 2019

Elevated free content, like in-depth explainer videos or webinars. Delight phase tactics include: Hosting in-person events for your clients to network and continue their education. Providing exclusive “members only” content, such as eBooks and webinars. One-on-one time, such as giving demos and initial phone calls.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

FMG Suite

AUGUST 19, 2019

I’m doing a client event in August and I’m doing some sort of an educational event in December and that’s it.”. William continues, “a marketing strategy is more than just what events you’re doing and it’s more than just what emails you’re sending out.”. Communications. Prospecting.

Planning 58

Planning Word of Mouth Marketing & Strategy Broadcasting 58

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

BenchmarkONE

JANUARY 5, 2021

Did most of your sales come from word of mouth? Some methods for getting qualified leads are: Host webinars or digital events – Partner with brands that have a similar audience as yours to host webinars or digital events and tap into each others’ networks. . What strategies were successful?

Small Business Marketing 81

Small Business Marketing Planning Sales Qualified Leads Business 81

Hinge Marketing

MARCH 27, 2019

The past three days had been a whirlwind — from being stuck at Dulles airport for 12 hours on Tuesday and missing the entire first day of the event (thanks, Delta), to absorbing a multitude of valuable perspectives and thinking about how they apply to our business. I thought to myself, did she really want to attend the event?

Work Management 62

Work Management Marketing Management Service Buyer's Journey 62

Televerde

APRIL 27, 2021

Word of mouth promotion: A happy customer is more likely to share your information with their contacts, thus expanding your reach and improving lead generation. The Televerde Resources and Events Hub is a treasure trove of webinars, resources, and tools to help you reach your customer loyalty goals.

Loyalty 75

Loyalty Word of Mouth Demographics Social Media 75