Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile? The Benefits of Creating Customer Profiles.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Martech

NOVEMBER 20, 2023

Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Efficient personalization. Demographic data. Driving actions.

Email Marketing 135

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 135

Zoominfo

AUGUST 1, 2023

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. But that doesn’t mean in-person marketing has become a thing of the past — quite the contrary. Why even consider event marketing? Calian is already preparing for a similar event this fall.

Event Marketing 109

Event Marketing Paid Search Agency Marketing Management Storytelling 109

Martech

FEBRUARY 16, 2022

Example of a Public Live event. They do this by delivering personalized content and education to their community of over a million members who use the platform to connect with friends, follow companies, and build confidence in investing. A personalized customer engagement approach. Image provided by Public.

Advertising Channels 98

Advertising Channels Personalization Multi-Channel Paid Search Agency 98

Biznology

APRIL 27, 2020

We’re pleased to present a new feature, Consultants Collective Profiles to introduce you to our member consultants and advisors, executive coaches, clients and other extraordinary people. I enjoy reading: books, long-form magazine articles, or even tweets to keep up with current events. What is a favorite hobby of yours?

Ideal Customer Profiles 118

Ideal Customer Profiles Consulting Profiling Work Management 118

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. Is Google Business Profile Free? In this article, we’ll shed some light on: Why is Google Business Profile important to your business?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 105

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. Scavenger Hunts.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Which methods of communication take what priority?

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Customer Experience Matrix

MARCH 14, 2017

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Unified customer profiles make these products look like Customer Data Platforms.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Lead Liaison

DECEMBER 8, 2022

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. Why go through all that just to be upset on event day?

Lead Liaison 90

Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Lead Liaison

NOVEMBER 14, 2022

Event Innovation: Increasing Engagement & Event Success Post-COVID. We saw the birth of virtual events, the growth of zoom meetings, the influx of Slack / chat between colleagues, and more. Those of us in the event industry understood what was truly missing – authentic connection.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events. Bizzabo estimated that 3.2

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. But, how do you narrow down your event content ideas to find the most effective topics?

Best Practices 269

Best Practices Content Social Media Planning 269

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile? How do they compare to buyer personas?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. What happened?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. But after further discussion, I found they really meant they don’t keep it within those in-memory profiles. real-time access.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Stevens & Tate

AUGUST 24, 2023

And that is where email personalization comes in. In a recent McKinsey report, 71% of consumers expected businesses to offer personalized communication, and 76% said they would likely feel frustrated if this didn’t happen. What is Email Personalization? Why Personalize Your Emails? It drives engagement.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Is it idealistic? Is it to be taken literally, word for word?

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. How can LinkedIn Events help you connect with them?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Litmus

MARCH 16, 2022

If you haven’t noticed, we’re excited about email personalization and we think you should be too. Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. Email personalization starts with data. Dynamic content for email personalization.

Ideal Customer Profiles 87

Ideal Customer Profiles Personalization Conversion Ad Exchange 87

Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. I concluded the above after talking to Matt Heinz, Darryl Praill, Pamela Ann Lapeyrolerie, Pam Didner, Spencer Wixom, and the other guest experts that will be part of our event.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

EveryoneSocial

AUGUST 3, 2021

Facebook, Twitter, LinkedIn, and other social networks were once primarily personal tools, but today, social media for business is essential — especially if you’re in sales. People want to connect with — and do business with — people, so your profile image should be a picture of you. Revamp your LinkedIn profile for social selling.

Ideal Customer Profiles 98

Ideal Customer Profiles Social Media Profiling Optimization 98

Lead Liaison

FEBRUARY 14, 2023

14 Ways Show Organizers Can Increase Attendee and Exhibitor Engagement at Live, Virtual, and Hybrid Events We’ve been working with show organizers as they navigate changes in the events industry. We understand the challenges they face putting together live, virtual, and hybrid events.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Litmus

NOVEMBER 20, 2023

We may be biased, but our favorite is none other than our very Litmus Personalize ! It’s packed with tools designed to make email personalization a breeze. And with our latest round of enhancements , we’ve made it easier than ever to add personalized elements to your email campaigns—no coding experience required.

Personalization 80

Personalization Template Tagging Email Campaigns 80

Martech

APRIL 28, 2022

currently leveraging immersive technology for events and marketing. The top ten considerations for XR and events. You DON’T need a headset for immersive experiences and events. The smartest platforms are holding their own events within the platform with exciting speakers and exclusive content for their target profiles.

Paid Search Agency 96

Paid Search Agency SMB Ideal Customer Profiles Blast Campaigns 96

SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. Pre-Event Prep Work . Before an event, your main goal is to focus on prospecting to grow your attendee list and capture the proper audience.

Conference 52

Conference Contacts Personalization B2B 52

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

ConvertKit

JULY 14, 2021

A message is received much better when it comes at the right place, at the right time, to the right person. You can take that connection a step further with email personalization, creating a custom experience in the inbox. What is email personalization? What you gain by personalizing emails. Let’s get started. More sales.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Adobe Experience Cloud Blog

JUNE 26, 2019

In this blog, we’ll take a closer look at the first step of how to create epic account-based experiences (ABX) with the right account insights & profiling. . Ideal customer profiles and predictive target account lists. But with so much data at hand, how do you effectively manage it?

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

SocialPilot

DECEMBER 6, 2023

One of the best personal branding examples that I see happening everyday is, when one of my room mates asks me if I’ve seen their iPhone or if we have any band-aids. That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1.

Personalization 89

Personalization Brand Identity Branding Tips 89

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. If the show provider doesn’t provide such a list and you have been to the show previously, you can pick out previous attendees linked to that event in your database who are likely to return to the show based on previous years’ attendance. We have all been there. How, you ask? End of Show.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

The Point

NOVEMBER 22, 2017

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” You can view the recorded version of the event here. If you don’t know what’s relevant to your audience, no amount of personalization will help. a message deck).

Personalization 133

Personalization Lead Scoring Lead Ranking B2B 133