Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. Double opt-in is a two-stage process.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Marketing Insider Group

JULY 24, 2023

As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. While UA could only track pageviews, GA4 can be customized to give you more information about “events”—what they now call user interactions with your website.

Marketing Analytics Tools 208

Marketing Analytics Tools Analytics Google Marketing Automation Services 208

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple. They don’t!

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

SpotMe Blog

JANUARY 26, 2022

And, should you run your next virtual event with Zoom? The massive growth of Zoom has caught some serious shade by privacy concerns. They publicly called the tool a ‘ privacy disaster ’. It aims to facilitate virtual events of up to 10,000 attendees. Zoom Webinar has event features that include polling and Q&A.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Congratulations to all who participated!

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 124

Thinkers360

APRIL 28, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 35 Jason Tan Engage AI Contact Jason Tan Score: 30.76 Score: 30.33

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Martech Advisor

MARCH 19, 2020

Data privacy regulations have drastically changed how personal data is managed and has stopped marketers from leveraging these insights for targeted advertising. Privacy is a concept that continues to evolve as new technologies and platforms enable us to share personal information across the internet. In the U.S.,

Privacy 63

Privacy Work Management Opt-out Opt-in 63

Marketing Insider Group

MAY 2, 2023

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. Image Source: Giphy Our secret weapon for success is to include zero-party data.

ROI 232

ROI Webinar Metrics Privacy Content 232

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video.

SMS 110

SMS Bundling Terms and Conditions Opt-out 110

ClearVoice

JANUARY 5, 2021

As a result, many website owners and advertisers have made sure they have a privacy policy that covers what it needs to cover — plus maybe a cookie acceptance pop-up, for good measure. What your privacy policy says, where you place it, and how you make users aware of it really matter. To do that, you create a Privacy Policy.

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

ANNUITAS

MAY 1, 2014

A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Valasys

MARCH 28, 2023

However, it’s important to note that companies must take extra care when generating leads because of data privacy laws, especially the Fair Credit Reporting Act (FCRA). Lead generation is vital to business success in today’s increasingly digital world. However, finding the right customers among so many options can be challenging.

Marketing AI 52

Marketing AI Lead Generation Privacy Lead Scoring 52

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

Education 126

Education B2B Thought Leadership Thought Leadership Lead Scoring 126

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. The answer: yes.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 122

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 122

Only B2B

JULY 7, 2023

Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions. Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events. Understanding Beacon Technology What Are Beacons? Compelling offers, informative materials, and engaging content are key to success.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 103

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 103

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Martech

JANUARY 27, 2023

But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Common privacy law provisions. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws. The 21st century changed much of that.

Advertising Agencies 134

Advertising Agencies Privacy Paid Search Agency Privacy Protection 134

Convert

APRIL 26, 2022

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Vision6

JANUARY 16, 2022

The data and privacy laws around direct email marketing have been a hot topic recently , so it’s time to reacquaint yourself with the regulations that apply to you and how to implement them. So what do these laws look like around the world? Current regulations for email marketing. How to comply: Get permissions.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 75

Valasys

JANUARY 7, 2020

If you have seen the buttons such as “ Opt-out form ” or “ Don’t Sell My Personal Information ” at the bottom of the business websites, then you probably already have an idea about what CCPA is. Stepping into 2020, you may be baffled by the question, “How CCPA will impact your business & privacy operations?”

Privacy 53

Privacy Business Opt-out Ideal Customer Profiles 53

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Contact Kevin Giblin Score: 32.40

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Martech

OCTOBER 21, 2021

“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. More touches, less personal.

Personalization 116

Personalization Opt-out Conference CPA 116

Smarte

SEPTEMBER 27, 2021

Whenever you cold call your prospects, meet them while networking at events, there are proven strategies to turn prospects into customers that have always worked for ages. GDPR was EU’s most path-breaking privacy update in over two decades. You add leads collected from events to your mailing lists. Misconceptions.

Cold Calling 98

Cold Calling Opt-out Opt-in Contact Marketing 98

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 102

Webinar Metrics Privacy Protection Analytics Privacy 102

Convert

JUNE 25, 2021

CRO experts practicing experimentation and personalization techniques must be vigilant about maintaining visitor privacy. Catering to an individual’s desire for a personalized digital experience while respecting their privacy may seem contradictory. Experimenting with Convert Experiences: Visitor Privacy Enhancing Features.

A/B testing 52

A/B testing Privacy Optimization API 52

Litmus

APRIL 19, 2022

But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. The degree to which this impacts any specific email program depends on how many Apple Mail users have opted into MPP. Plus, data privacy is a hot button issue–and we’re just getting started.

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Sprout Social

JUNE 14, 2022

Transactional SMS marketing messages are sent in response to an event or action. Did you know 75% of consumers are comfortable getting SMS messages from brands, as long as they opt-in? You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. It’s something 6.57

SMS 109

SMS Marketing & Strategy Marketing Strategy Planning 109

Hubspot

APRIL 28, 2021

Apple's New Privacy Policy. there is also a change coming to Apple’s AppTrackingTransparency (ATT) Framework, which is essentially its data sharing and privacy policies. Apple will now require that all mobile app advertisers gain opt-in from users to track their web and app activity. The Early Response to Apple's Privacy Pivot.

Advertising Agencies 99

Advertising Agencies Advertisements Advertising Privacy Policies 99

Martech

FEBRUARY 17, 2023

For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? It’s important to note that geofencing must be opted-in by the app user — meaning, potential customers must share their locations with the app.

Mobile Advertising 106

Mobile Advertising Opt-in Marketing & Strategy Mobile Marketing 106