Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Webbiquity

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. Build upon your networking skills. Be adaptable and open to change.

Social Media 306

Social Media Work Management Marketing Management Media 306

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Metaverse brand activations: What they look like today.

Examples 111

Examples Brand Identity Branding Multi-Channel 111

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Also, make sure you use Google Trends alongside other marketing tools. Image Source 2.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Metadata

JANUARY 31, 2024

The global direct business event industry lost $1.9 trillion between 2020 and 2022 as the COVID-19 pandemic cast a dark shadow over B2B marketers’ events strategies. But what may surprise you is how quickly marketers have picked up where they left off. That’s typically how events go. No surprise there.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing?

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Optinmonster

MAY 10, 2023

Do you want to learn about FOMO marketing and how you can use it to boost revenue? Marketers have been leveraging FOMO for a long time to alter consumer behavior and achieve their desired results. Yet there is little to no knowledge about FOMO marketing or how to use it to increase eCommerce sales. What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Brandpoint

JULY 18, 2019

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Adding a video to marketing emails can boost click-through rates by 200-300%. YouTube, a video streaming platform, is the world’s second largest search engine. Event Lead-Ups, Updates and Recaps.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Brightedge

MAY 20, 2021

Those insights can also provide useful information to support other marketing initiatives. Generally, as marketers and SEO professionals, when we think about organic search optimization, we tend to think about Google primarily, followed closely by other traditional search engines as the best sources for search traffic and trend data.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Social networking. Social shopping networks.

Social Media 145

Social Media Social Marketing Media Curation 145

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

6sense

JANUARY 14, 2022

Matt Heinz of Heinz Marketing co-hosts these dynamic, illuminating conversations with 6sense CMO Latané Conant. . The first CMO Coffee Talk session of 2022 was dominated by talk of yet more pivots to in-person events. So Why Do we Need In-Person Events? . You’d have a better view on YouTube. Find out soon! .

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. Where: Virtual.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Take full advantage of each network’s specific functionality.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. To help businesses overcome these challenges and better connect with their audience groups on the platform, LinkedIn has rolled out virtual events and poll features (called “Create a Poll”).

Linkedin 64

Linkedin Features Broadcasting Communities 64

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. It’s also helpful for more established companies looking to gain an advantage over their competitors and earn more market share. B2B lead generation is made simpler through online event platforms. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Valasys

JULY 9, 2020

Instagram is a goldmine for B2B marketers! B2B Instagram marketing, when done correctly, can make all your marketing aspirations come true primarily because of two reasons. Read more on How to use Instagram for B2B marketing in 2020. It is the current social network.” It’s a beast.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Sprout Social

MAY 11, 2023

Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social. Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. What are brand safety tools?

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Take, for example, the movie John Carter. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. But the format is still underused across the major social media networks. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Unbounce

DECEMBER 1, 2021

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. market share for mobile search , and the Google Display Network reaches 90% of worldwide internet users.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. Using hashtags on different social networks. To hashtag or not to hashtag?

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Sword and the Script | B2B

JANUARY 25, 2020

And that’s the theme for this week’s Unscripted Marketing Links (UML). But then there’s an event – in screenwriting, we call it the “inciting incident” – that throws life out of balance.”. You can physically experience this yourself by watching the video: 3) What are some examples? 1) What is storytelling?

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113