Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

NOVEMBER 17, 2021

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Create a streamlined registration process. Establish event metrics.

Organization 240

Organization Marketing Management Planning Click Rate 240

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Lead Scoring 122

Lead Scoring Lead Ranking Top of Funnel Budget Programs 122

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background. Use good lighting.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

Martech

NOVEMBER 20, 2023

Prompt: What do I need to know about event technology products? Answer: When it comes to event technology products, there are several key factors to consider. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up.

Planning 250

Planning Content Marketing Generation Content 250

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. They, in turn, will draw their own followers to your event. You needed a theme yesterday.

Event Marketing 252

Event Marketing Conference Trends Planning 252

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory. Create Breakout Sessions.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Vision6

JANUARY 7, 2021

However, as COVID-19 quickly progressed from a known virus into a global pandemic, the future of live events was left uncertain. This was the first time we would host EMSA as a virtual event. Backed by our small in-house marketing team we were able to pull off the unimaginable. Get more attendees to our event.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. What happened?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 92

Enterprise Management Marketing Management Fulfillment Training 92

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Successful virtual events are all about capturing the right data points.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Webbiquity

OCTOBER 18, 2018

In the live events arena, it takes creativity to create something spectacular. It requires a collaborative, creative process to create an immersive VR experience without a headset; a habitable pop-up hotel at SXSW; the USA’s first ever interactive, regulation-sized LED court; and win two Guinness Book of World Records. Try new things.

Creativity 206

Creativity Lead Scoring Lead Ranking Paper 206

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? Perfecting your campaign process is important. What can event marketers learn from Disney’s example?

Event Marketing 59

Event Marketing Planning Class Training 59

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 102

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 102

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 168

Advertising Agencies Tips Paid Search Agency Enterprise Management 168

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. Below, let's review the best post event survey questions to ask.

Customer Surveys 94

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 94

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 92

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 92

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. Your event marketing strategy is no exception.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform?

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136