PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Content Standard

FEBRUARY 2, 2021

So, how should you approach virtual event marketing to reel in sign-ups, maximize live attendance, gather quality leads, and produce valuable visual content for post-event engagement? Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

KoMarketing Associates

SEPTEMBER 12, 2017

However, with the use of automated data capture throughout an event, all of the necessary information needed to follow up with leads is already captured, and marketing teams can trigger real-time campaigns to begin nurturing.”. How is budget playing a role in the event automation technologies marketers are using?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? Perfecting your campaign process is important. What can event marketers learn from Disney’s example?

Event Marketing 59

Event Marketing Planning Class Training 59

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Product Selection Process. Log-in or sign-up for a free trial account today and take our new event management feature for a test drive.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Receiving an award for your company or new solution. Speaking sessions.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? This is where marketers will have to continue to get a lot more creative.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

MAY 30, 2023

Image credit: Marketing Manager Mindset Report 2023 from Livestorm, mention, and Jotform This is likely explained partly by the growth in B2B ecommerce (where sales reps play a smaller role) and the fact today’s B2B buyers are typically 57%-70% of the way through their buying process before engaging with a sales person.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Martech

SEPTEMBER 8, 2023

The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events. In your inbox.

Lead Scoring 119

Lead Scoring Lead Ranking Top of Funnel Budget Programs 119

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed.

Promotion 254

Promotion POS Business Paid Search Agency 254

Content Standard

DECEMBER 30, 2014

Social media continues to grow through the explosion of both participation and platform options, but event promotion requires certain attention that social marketing can’t provide. In doing so, those brands can uplift event marketing by integrating the content that has proven most effective at driving conversions and revenues.

Event Marketing 40

Event Marketing B2B Marketing B2B Paid Search Agency 40

Webbiquity

FEBRUARY 16, 2023

Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers. Working with notable industry figures will certainly be used more this incoming year, as influencer marketing has shown the ability to increase brand awareness and buyer trust.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

SEPTEMBER 1, 2023

Email marketing The email marketing experts to follow to stay on top of all the best practices and latest developments. Events Marketing Whether it’s digital or F2F, these folks know how to make your events happen. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing Analytics Tools 108

Marketing Analytics Tools Marketing AI Account Based Marketing ABM 108

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Business email address Subscribe Processing. Look at the data. Get MarTech!

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Marketing Insider Group

NOVEMBER 17, 2021

To help your business stayed organized throughout your entire event, this article will cover four core aspects of event planning and management, including how to: Establish event metrics. Create a streamlined registration process. Establish event metrics. Create a streamlined registration process.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up.

Planning 249

Planning Content Marketing Generation Content 249

SnapApp

APRIL 23, 2014

SnapApp's panel discussion on event marketing . 25-35% of marketing budgets are spent on organizing, attending, and sponsoring events. Like earthquakes, there are aftershocks from events. SnapApp can help you create innovative ways to reach your target audience before, during, and after an event.

Event Marketing 48

Event Marketing Planning Trade Show Marketing Budget Creation 48

Martech

JANUARY 10, 2024

It’s always better to show examples and case studies of the process and how it worked to solve a real-life business problem. Dig deeper: The secrets of successful martech event marketing Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Get MarTech!

Conference 109

Conference Tips Work Management Marketing Management 109

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

markempa

NOVEMBER 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Target Marketing: What’s a Lead? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 89

Enterprise Management Marketing Management Fulfillment Training 89

Zoominfo

OCTOBER 13, 2023

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Germany has some of the most restrictive regulations around cold email, with regulators and case law stating that a “double opt-in” consent model is required to send marketing emails within the country.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Create a solid event strategy.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Marketing Insider Group

DECEMBER 8, 2020

Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. However, they also traditionally spend a substantial amount on event marketing and sales travel.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

SmartBug Media

DECEMBER 22, 2023

As an example that event industry expert Julius Solaris cited in his newsletter, the Head of Global Events at Informatica uses a complex data collection process for event leads. They've created a gamified data collection process that motivates sales professionals to take notes on-site.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Zoominfo

JUNE 4, 2019

For optimal results, we suggest starting this process three to four weeks out. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Take the time to prepare a strategic post-show process for following up with your new leads.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Lead Liaison

JANUARY 3, 2023

Event marketers know exactly why that doesn’t work. People fall through the cracks and don’t receive follow up, and you have a delay in processing your data. . How event marketers can help increase staff adoption: 1: Set Expectations. 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Launch Marketing

AUGUST 23, 2023

With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116