PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. The purchasing trends they are a-changing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

SpotMe Blog

MARCH 23, 2022

” With the increased popularity of these apps and tools, new and innovative ideas are taking shape to improve user experience. We’re walking you through the video conferencing technology trends you need to be aware of as we move forward into 2022. 7 Video Conferencing Technology Trends to Look Out for in 2022.

Marketing AI 52

Marketing AI Trends Video Marketing Webinar Metrics 52

Webbiquity

FEBRUARY 17, 2022

Every platform has tools to help marketers. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Keep an Eye on Trends. A final recommendation is that you should be keeping your eye on marketing trends to stay current with marketing methods and trends.

Tactics 275

Tactics Advertising Agencies Paid Search Agency Focus Group 275

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. What’s changing is that years of struggle are finally yielding progress toward making data more available and providing the tools to use it.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

KoMarketing Associates

SEPTEMBER 22, 2021

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Brandpoint

OCTOBER 28, 2019

Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. We’ve identified four major trends that we think should be a focus in the coming year.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Ranking Lead Scoring 196

Webbiquity

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

Twitter 323

Twitter Enterprise Management Business Work Management 323

AgencyEA

SEPTEMBER 27, 2023

In this episode, hosts Rick and Lucy are joined by Vanessa Karlsson, Head of Events at Dropbox, who shares her 20+ year career in event marketing, her predictions for experiential trends, and her insights on Dropbox Dash, Dropbox’s native AI tool!

Opinions 52

Opinions Event Marketing Trends Tools 52

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential. It’s critical that a VP of Marketing understands both traditional and digital marketing methods and the trends driving the evolution of both approaches. A marketing leader must be willing to adapt.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Biznology

FEBRUARY 21, 2014

There are several types of traditional promotions that will stimulate interest in product/service trial, e.g. sampling, event marketing, sponsorships, etc. These continue to be effective tools, but this new process of “experiential marketing” can better leverage the power of emotional branding and the use of digital marketing.

Trends 80

Trends Ad Building Paid Search Agency Customer Satisfaction 80

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. However, chat is also a powerful tool that can integrate into virtually any type of B2B demand generation program, campaign or initiative. I can help.”)

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. Social media already has a stronghold in terms of its reputation as the strongest platform for marketing events.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Write me a TikTok postscript that aligns with a current trending challenge, incorporating our [product/service] in a fun and engaging way. .” The post should be informal and give followers a glimpse into our brand’s culture.”

Examples 77

Examples ROI Planning Work Management 77

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. In the context of a blog, themes identify with the categories of a blog. Image source.

Planning 314

Planning Conversion Top of Funnel Custom Publishing 314

Only B2B

FEBRUARY 1, 2024

Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign. Must Read: Win B2B Event Marketing With Intent Data 3. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

SpotMe Blog

JULY 28, 2023

With the right in-person event platform, you can craft memorable experiences for your attendees and gain key insights to strengthen your event strategy. What Is An In-Person Event Platform? An in-person event platform is the software and tools used to plan, organize, and manage live events.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. Utilize social media LinkedIn and Twitter, for example, can be practical tools for verifying contact information. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? public broadcast models.

B2B Marketing 340

B2B Marketing Practices B2B SMS 340

Webbiquity

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Social Media 100

Social Media Tools Buzz Media 100

Zoominfo

APRIL 23, 2019

In order to determine what your niche is, take a look at your existing data to see key trends of your top performing clients. Utilize event marketing. Often overlooked, event marketing is another great marketing solution that finance professionals should be tapping into. What patterns do you see?

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. How to make hybrid meetings work.

Budget Programs 87

Budget Programs Broadcasting Marketing Budget Conference 87

Marketing Insider Group

MAY 17, 2021

The following suggestions can help attract huge attendance to your event: Identify your target audience. Consider the profiles of past event attendees and attendees of similar events, then create an attendee persona profile. Create an attention-grabbing event page. Event Networking Strategy.

Webinar Metrics 256

Webinar Metrics Organization Marketing & Strategy Merchandising 256

Heinz Marketing

MAY 25, 2021

A hybrid approach to marketing means utilizing all the tools in your marketing toolbox to read the market and seamlessly address to your customers’ needs. 4 Hybrid Marketing Strategy Must-Have’s. This creates skillsets that are specialized around a certain marketing function.

Planning 130

Planning Work Management Multi-Channel Marketing Management 130

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 241

Stats Planning Marketing Budget Creation Marketing Budget 241

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. Session Content Management Tools are essential.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

SmartBrief - Marketing

AUGUST 14, 2023

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Brandpoint

DECEMBER 13, 2021

If your company’s digital marketing, from the way you focus on demand generation to how you present yourself on social media, to your digital sales tools and online employer brand, are not top notch, you’ll feel it sooner than you realize. (If If you aren’t feeling it already.)

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. These tools enable you to schedule posts in advance, manage multiple social media accounts efficiently and track performance metrics.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

ClearVoice

NOVEMBER 7, 2022

Marketing Growth Podcast – Shane Barker. Shane’s podcast contains actionable and advanced marketing tips and tools. The marketing tips from Shane and his guests are practical, uncomplicated, proven, and tested. Middle Market Growth and Strategies Podcast – National Center for the Middle Market.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105