Webbiquity

MAY 30, 2023

Content marketing, a vital component of both search and social engagement strategies, was #2 in terms of both popularity and importance. And finally, despite the hype they get, video marketing and ABM were both near the bottom of the list for importance. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Event Marketing 101

Event Marketing Paid Search Agency Marketing Management Storytelling 101

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. In your inbox.

Event Marketing 105

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 105

Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Only B2B

JULY 13, 2023

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. And remember – your event is a representation of your brand as a whole.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. The video trend has been building for about a decade in B2B, and is likely to continue.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Brandpoint

NOVEMBER 15, 2021

Here are seven trends in marketing for 2022 — and how to prepare for them now. Events will remain hybrid There was that brief period of time in the early summer of 2021 when things started to look up … and then Delta hit. See Trend #2 for more info! Are you a company who will jump on any viral trend?

Trends 157

Trends Planning Work Management Contingency Planning 157

AgencyEA

MARCH 2, 2020

Don’t Think You’re Ahead of the Game if You’re Focusing on These “Trends” Everyone loves a trend story – what’s new, what’s hot, what’s making waves. At Agency EA, we even study trends through an annual survey to uncover the driving forces across our industry.

Trends 52

Trends Event Marketing Paid Search Agency Advertising Agencies 52

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Contently

FEBRUARY 17, 2017

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. Set up a conference or summit to discuss the latest trends and share your insights.

Event Marketing 145

Event Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 145

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Contact us today or request a free marketing consultation!

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. The purchasing trends they are a-changing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

AgencyEA

AUGUST 30, 2023

Evergreen Experiential: 8 trends that are here to stay The year is 2023 and experiences are entering exponential, multi-dimensional realms.

Trends 40

Trends Marketing Report Event Marketing Marketing 40

AgencyEA

FEBRUARY 18, 2019

As a global full-service brand experience agency, EA conducts an annual industry-wide research study to learn more about the state of experiential, especially which trends will impact the industry in 2019 and beyond. This year’s report shows event marketing is only continuing to grow.

Marketing Report 81

Marketing Report Trends Paid Search Agency Advertising Agencies 81

Webbiquity

MAY 24, 2016

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. Don’t believe us? Advancing the Deal Means Meetings.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Martech Advisor

DECEMBER 23, 2019

From CSR integrity to engaging large-scale events and activations, what experiential marketing trends will we see in 2020? Johnson SVP of Client Services David Rich examines the top-predicted trends for the new year. Learn More: 5 Trends Shaping the Future of Media for 2020 and Beyond.

Trends 99

Trends Interactive Marketing Cross-Selling Advertising Mediums 99

SpotMe Blog

MARCH 23, 2022

We’re walking you through the video conferencing technology trends you need to be aware of as we move forward into 2022. 7 Video Conferencing Technology Trends to Look Out for in 2022. Trend #1) Unmatched Security and Privacy Capabilities Will Be Crucial. Trend #3) Video and Audio Quality Will Take Center Stage.

Marketing AI 52

Marketing AI Trends Video Marketing Webinar Metrics 52

Marketing Insider Group

FEBRUARY 27, 2020

Quick Takeaways: Look at what ideas and stories are trending in both your industry and the world. Collaborate with others to get a different perspective on your event’s theme. Look at What’s Trending. Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Don’t Forget About Influencer Marketing.

Paid Content 283

Paid Content Social Media Promotion Media 283

Brandpoint

OCTOBER 28, 2019

Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. We’ve identified four major trends that we think should be a focus in the coming year.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

KoMarketing Associates

FEBRUARY 11, 2021

In terms of important factors that impact marketers’ approach to social media marketing, performance-to-date (59%) tops the list. This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). The Importance of Social Media Marketing. and public relations (3.1)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Webbiquity

FEBRUARY 17, 2022

Keep an Eye on Trends. A final recommendation is that you should be keeping your eye on marketing trends to stay current with marketing methods and trends. This should be included in the marketing report mentioned above, but you can also spot trends just by watching the market.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. Virtual events aren’t going anywhere anytime soon.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. This year, 50 percent of companies are allocating more than 21 percent of their marketing budgets toward events. B2B Marketing and Reaping the Benefits of Events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. But the trend appears in financial services, manufacturing, and business services as well. Uninterrupted face time. Customer retention.

Conference 80

Conference Trends B2B Trade Show 80

The Freeman Company

JANUARY 11, 2016

The coolest technology for event marketers, direct from CES

Event Marketing 40

Event Marketing Trends Marketing 40

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304