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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

Please keep my bias and your own limitations in mind as you read the following marketing channels. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. I realized early in my career that PR firms would become obsolete. Logistics also can be complicated.

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The 5 to 9 Buyer Persona

SmartBug Media

We’re answering questions like: Why should marketing professionals be interested in your buyer personas in their five-to-nine lives? How can we as marketers appeal to the entire persona? Who is the person behind the persona? A Personalized Experience Affects the People Behind Your Buyer Persona. Let’s dive in.

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

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9 Proven B2B Marketing Strategies for 2024

sagefrog

A professional brand identity can set you apart and lend credibility to your products and services. Personalize and segment your marketing tactics by subsets of your audience and experiment with A/B testing to nail your messaging. Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B.

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

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20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script | B2B

The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Try our services. Need help with marketing or PR?