Brandpoint

NOVEMBER 10, 2020

And sure, they’re not like meeting in-person, but I’ve found myself looking forward to them even more as we’re all stuck at home, so I’ll be doing even more of that heading into the winter months! Brant Skogrand, Skogrand PR Solutions Earlier this year, I was introduced to Zoom. We see no value in that. Things are coming back though.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

SmartBug Media

OCTOBER 10, 2022

After two years of virtual-only events, 2022 was the year of the comeback for in-person events. HubSpot’s annual INBOUND conference was one of those to invite in-person attendees back. During the last two years, INBOUND was completely virtual, which only increased the excitement around returning in-person this year.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

sagefrog

NOVEMBER 14, 2023

Personalize and segment your marketing tactics by subsets of your audience and experiment with A/B testing to nail your messaging. Spread the Word through Public Relations Public relations (PR) can be a game-changer in B2B. Regularly review these metrics to adapt and refine your PR strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

FEBRUARY 9, 2016

Marketers are seeing positive results when they include video in the marketing mix. Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. PR videos can make them aware.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Sword and the Script | B2B

JUNE 8, 2021

The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Webinar and virtual event use has grown considerably.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Zoominfo

MARCH 15, 2018

Why do so many marketers fail to achieve results with content marketing? Here’s our take: In a world where consumers are constantly connected to an endless supply of content, it takes truly remarkable, relevant, and personalized marketing materials to stand out from the crowd. So what’s next?

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. Having that human interaction can be key to adding a personalized touch to your meeting. Do’s and Don’ts of Marketing During COVID-19. More COVID-19 Coverage.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

ClickZ

MAY 25, 2022

Laughing at themselves and taking this novel approach allowed Heineken to also benefit from a substantial Media and PR impact that was another core KPI of this campaign, which reached close to two billion impressions through media relations, social media and influencers. Making some noise.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. She kicked off her presentation with a personal story about her and her husband spontaneously buying a boat.

Planning 266

Planning Tips Top of Funnel Work Management 266

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

FMG Suite

SEPTEMBER 29, 2021

And our very own Chief Marketing and Experience Officer, Susan Theder will be speaking on Thursday, September 30 at 10 AM, to discuss “Modern PR and Marketing for Advisors.” . Susan has a passion for helping financial professionals grow and market their businesses and is an active supporter of women and diversity initiatives.

Conference 52

Conference CMO PR Impressions 52

KoMarketing Associates

APRIL 24, 2014

As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. Finally, don’t forget the PR impact of a creative media advertisement, regardless of intended medium.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

SpotMe Blog

APRIL 28, 2022

When it comes to hybrid events, a dedicated meeting manager will: Source, vet, and manage streaming platforms. Manage attendee registration and event logistics. Engage attendees with targeted event marketing communications. MCI Group helps deliver a variety of events including: Company Anniversaries.

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

Webbiquity

OCTOBER 14, 2014

Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. Michael Brenner writes that the teams behind the best events think in terms of “multi-format, multi-channel and a steady and continuous promotion of great content. And something most of us could improve at.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Biznology

MAY 11, 2016

Nearly all marketing involves brand building, especially a new product launch, event marketing, or any type of publicity campaign. If you’re running image PR campaigns, sponsoring local events, hosting giveaways/contests, distributing press releases, etc. A link is digital word-of-mouth marketing.

Trust Marketing 80

Trust Marketing Multi-Channel Word of Mouth Paid Search Agency 80

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. Particular attention should be paid to virtual event programming.

Planning 52

Planning Work Management Marketing Management Conference 52

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

KoMarketing Associates

JANUARY 22, 2015

Swayy for personalized content discovery. For larger content marketing campaigns, such as tie-ins to an event marketing program or research report, the identification of publishing platforms takes on a third level of complexity. Resources for assembling these resources and executing each phase of this step: List Curation.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

SWZD

AUGUST 5, 2019

At that time there were opportunities in the field of public relations, and he was hired by a PR firm in Boston named Cone Communications , whose clients primarily sold to consumers. There was a fledgling brand that no one else at Cone wanted to work with that was assigned to him, the most junior person at the time.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

6sense

JANUARY 7, 2016

Product Marketing – having someone on your team, no matter whether you’re a company of 20 people or 2,000, who is committed to understanding your customer, your competitors and your unique value proposition is nonnegotiable. Event Marketing – this team personifies your content marketing efforts. Your PR/AR lead of course!

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

SWZD

OCTOBER 2, 2019

My mom ( Frances Mann-Craik ) was in marketing and was a very successful international marketing leader. We needed to have the website be more intuitive from a buyer perspective, not from a product marketing perspective – product marketing doesn’t buy our products, security buyers do!

CMS Development 48

CMS Development Enterprise Management Planning Work Management 48

SpotMe Blog

FEBRUARY 16, 2023

Event briefs are typically used by event planners, marketing teams, and other stakeholders to guide the planning and execution of successful events. 6 benefits of having an event brief Writing an event brief is an essential part of any event planning process.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.

Account Based Marketing 48

Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

markempa

APRIL 18, 2005

« Lead generation & nurturing with a human touch | Main | Ten ways to Better Manage Sales Leads » MarketingSherpa Seeks Best Marketing Blog MarketingSherpa just opened up nominations for Best Blog Readers Choice Awards. Be sure to let them know about your favorite Marketing, Advertising, and PR blogs.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. The initial huddles tend to last for hours.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

markempa

JULY 3, 2006

We both wished we had a camera to capture this event. Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. All three of us had a great time exchanging ideas on marketing, life, business and books. We both wished we had a camera to capture this event.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. No matter how busy you are, be sure to make time to do personal lead generation activities especially, if you don’t have a marketing team supporting you.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Bluetext

MAY 5, 2023

For example, you may want to provide your high-value clients, key partners, and investors with a personalized introduction to your new brand. Our team developed and executed an integrated go-to-market strategy including PR, digital advertising, and social media. Make it count.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

JUNE 29, 2007

They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more. They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120