markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet?

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

SmartBug Media

DECEMBER 28, 2022

When it comes to understanding how to appeal to the person behind your personas, we have to mention an incredible session from Inbound, HubSpot's annual conference that's geared toward revenue leaders in marketing, sales, and client services.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

Sword and the Script | B2B

JUNE 8, 2021

The report contains some interesting statistics, benchmarks and best practices for comparing or improving webinars and virtual events. Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Try our services. Need help with marketing or PR?

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. For example, if you’re a financial services website, you can filter it down to any publication that deals with finances. Do’s and Don’ts of Marketing During COVID-19.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Zoominfo

MARCH 15, 2018

In fact, 61% of marketers say generating high-quality leads is their biggest challenge ( source ). When it comes to lead generation, several strategies immediately come to mind– web forms, email marketing programs , content creation, event marketing, etc. So what’s next?

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. It can augment your customer service team by offering an alternate route to troubleshooting. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Hubspot

JUNE 7, 2018

If you’re a freelancer or work for a small business, you probably use invoices to bill clients for services. Event Marketing Timeline. The event marketing template offers organization and structure if you’re implementing an upcoming business event or campaign. This will show you all your template options.

Template 100

Template Google Best Practices Marketing Analytics Tools 100

SpotMe Blog

APRIL 28, 2022

The hybrid event management company defines hybrid events as live-marketing plus MoSoLo (mobile applications, social media, location-based services), and ensures all of their clients are privileged to just that. Manage attendee registration and event logistics. Setup and test on-site streaming services.

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

Onalytica B2B

NOVEMBER 22, 2018

For example, communicate and work with your content marketing team to co-create content with influencers, your events marketing team to invite relevant influencers to events and your product team on new product releases. Marketers are undervaluing early or exclusive access to products and research.

Planning 266

Planning Tips Top of Funnel Work Management 266

Webbiquity

SEPTEMBER 26, 2023

Event Production Agencies metroConnections (Large, Complex Events) metroConnections offers conference services, event planning, production services (including stage design, content development, and A/V services), and transportation options. Paul , Minnesota.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

SWZD

AUGUST 5, 2019

Peter gave us a superb perspective on marketing, from the campfires of the Stone Age, to the beaches of Bay Watch, to hybrid clouds storing e xabytes of data. Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

SpotMe Blog

AUGUST 30, 2021

You want to find event management software that will support key features you’ll need when catering to a global audience. Some event planning platforms may not offer these services directly, but you want to be sure they can integrate with the following functionalities. . The expertise of event professionals. Captioning.

Planning 52

Planning Work Management Marketing Management Conference 52

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy.

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JULY 3, 2006

We both wished we had a camera to capture this event. Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner. All three of us had a great time exchanging ideas on marketing, life, business and books. We both wished we had a camera to capture this event.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Thought Leadership Generation 120

markempa

APRIL 18, 2005

« Lead generation & nurturing with a human touch | Main | Ten ways to Better Manage Sales Leads » MarketingSherpa Seeks Best Marketing Blog MarketingSherpa just opened up nominations for Best Blog Readers Choice Awards. Be sure to let them know about your favorite Marketing, Advertising, and PR blogs.

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

markempa

AUGUST 14, 2006

They have consolidated the best advice from top-notch professional service sales experts. They have consolidated the best advice from top-notch professional service sales experts. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 29, 2007

They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more. They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Conductor

AUGUST 24, 2022

Set up meetings with interested parties, including creative, product, demand gen, PR, events, marketing execs, and company thought leaders, to understand the benefits of implementation. Reframe each conversation based on the goals, key performance indicators (KPIs), and expected outcomes.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

MAY 26, 2005

" There was an interesting discussion on PRs Value in Sales Lead Generation here a while back. Link: Online Marketing Blog: RSS Your Search Engine PR - Daily Search Marketing News. " There was an interesting discussion on PRs Value in Sales Lead Generation here a while back.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Bluetext

MAY 5, 2023

Our team developed and executed an integrated go-to-market strategy including PR, digital advertising, and social media. A key component of this campaign was a series of emails teasing the new logo, message, and brand into the market. Contact us today at Bluetext to learn more about our rebranding services. Make it count.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

MAY 8, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

JANUARY 3, 2006

Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., yes thats Tax Day.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

AUGUST 16, 2007

3: Positioning: How To Test, Validate, And Bring Your Idea To Market Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Once you understand why clients chose your products or service you can tailor your message around the needs you solve.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

SpotMe Blog

FEBRUARY 16, 2023

You need to give your audience what they want and keep them engaged so that they remember your event and become promoters of your brand and products/services. Ask yourself questions like: Who is the event for? What does my target audience want from this event? Read our article with lots of B2B event marketings ideas.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

OCTOBER 17, 2006

3: Positioning: How To Test, Validate, And Bring Your Idea To Market Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

JUNE 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

OCTOBER 31, 2006

Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

NOVEMBER 9, 2005

I switched to a new service called FeedBlitz to provide a more reliable way to keep you updated. I switched to a new service called FeedBlitz to provide a more reliable way to keep you updated. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market All Bloglet subscribers have been moved over to FeedBlitz.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120