Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Rev

JANUARY 11, 2023

What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. And that’s what we’re going to show you how to do in this blog post!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. Industry news sites, social media (particularly LinkedIn), forums, and relevant blogs will keep you up to date with the latest trends and may well spark some new content ideas.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Content Marketing Institute ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

SmartBug Media

OCTOBER 30, 2020

Use email marketing to let them know how much you’d like to have them attend and how much value they will get out of attending. Social Media Promotion. Promoting your virtual event on social media allows you to reach a wider audience and do so in a very engaging way. Paid Social Media. Partnerships.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Webbiquity

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Promote events through social media? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools.

Social Media 100

Social Media Tools Buzz Media 100

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

KoMarketing Associates

JANUARY 22, 2015

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. Example of the KoMarketing blog post schedule.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 14, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well, this may be true, but social.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Marketing Insider Group

SEPTEMBER 2, 2015

But do you want to take that risk and let everything rely solely on social media and online platforms? An untapped resource may be as simple as bringing back an old fashioned, yet effective, source of advertisement. Will it give enough weight, edge, and voice to your brand to make it stand out among the competitors?

Ad Building 100

Ad Building Branding Brand Identity Advertising Agencies 100

Hubspot

APRIL 13, 2021

When your business needs additional support and resources for events and projects, corporate sponsors can make a huge difference. Find out how a corporate sponsorship works, how to secure one for your next event, and how to write a sponsorship proposal. How are you attracting consumers to your event or project?

Marketing Proposals 82

Marketing Proposals Paid Search Agency Work Management Allocation 82

SpotMe Blog

JUNE 30, 2023

Here are the most common reasons for which people don’t come to your events: Lack of awareness : If potential attendees don’t know about your event, they can’t come. Use social media, email marketing, and promotional partnerships to spread the word. Create an easy-to-use event website and registration page.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Valasys

DECEMBER 16, 2019

According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). So, if you’re a B2B SaaS marketer undoubtedly Facebook advertising is for you.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. 277% more effective , in fact.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

markempa

NOVEMBER 26, 2012

Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”). Develop a lead-nurturing campaign to guide prospects through the marketing funnel until they’re ready to speak to Sales. Don’t have one? People build relationships with people, not companies.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Valasys

MARCH 30, 2020

It is a well-orchestrated approach to business marketing based on account awareness, wherein an organization considers and communicates with individual prospects or vital accounts with utmost importance. Valasys Media is a well-renowned name in providing all-inclusive B2B marketing solutions to its clients.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Heinz Marketing

SEPTEMBER 26, 2019

Then I move on to social media sites – LinkedIn, Twitter, Facebook, Instagram. LinkedIn has really become the place for me to connect with peers, grow my network, recruit top talent and learn about the latest marketing trends. It’s a truly amazing resource for professionals. Location Atlanta, GA. Then Slack.

CMO 61

CMO Work Management Allocation Peer-to-peer 61

Outgrow

SEPTEMBER 15, 2022

Everybody was much more reliant on the media as being conduits to audiences for telling their stories. I think disintermediation of media storytelling has happened quite extensively. I think the media still has, of course, huge benefits in terms of owned audiences that brands will never have.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Brandpoint

OCTOBER 28, 2019

He says, “User-generated content not only engages consumers but also allows you to create more content with less resources and time by tapping into your community for ideas and pieces.” Align all your content creation teams, from copywriters to video creators to social media publishers. What to do now?

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

SpotMe Blog

JUNE 2, 2021

They’ll appreciate the heads up about your event and will spread the word for you, both on their website and social media accounts. The more people there are talking about your event, the more leads you can potentially generate. #4) Another benefit of hybrid and virtual events is that everything can be recorded.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

JUNE 19, 2013

Our strategy boils down to one odd, little word: co-marketing. It’s all about leveraging the resources and relationships you have, rather than worrying about all of the shiny new things you don’t have the time or money to do. Co-Marketing, Briefly Defined. Jon Miller, VP of Marketing, Marketo. Event Marketing'

Advertising Agencies 48

Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

NOVEMBER 22, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120