Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 322

Twitter Enterprise Management Business Work Management 322

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Navigate the Channel

AUGUST 10, 2017

And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. LinkedIn preconized that it accelerated its product roadmap to allow businesses to connect with their online communities. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Martech

OCTOBER 23, 2023

LinkedIn: Tim Crawford (5.9K Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers.

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Before we dove headfirst into pumping out our media assets, we wanted to fine-tune our audience targeting so we were speaking to the right people. Reaching Out to the Right People. Facebook Ad.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 206

Trade Show Social Networks Social Media Advertising Agencies 206

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will key customers, prospects, and media be attending this trade show?

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Examples 76

Examples ROI Planning Work Management 76

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Webbiquity

FEBRUARY 17, 2022

This post details six tactics that can boost your marketing and business success. Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? co-exhibiting at trade shows and conferences.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Biznology

DECEMBER 15, 2021

And marketers are getting more creative, with both formats and applications. Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now. Social media pulls ahead. B2B has always been more complex that consumer marketing, which is one reason we find it so interesting.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Oktopost

SEPTEMBER 30, 2021

Replicant’s Senior Director of Marketing, Katie Hurley takes the hot seat. Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Contently

MARCH 30, 2020

This is what Tomasz Tunguz calls the compounding returns of content marketing. When you create a high-quality piece of content, it delivers results not only on the first day it’s distributed via an email newsletter or social media, but also gradually over time as the results build on each other. The logical move?

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. You can connect with Taylor McKnight on LinkedIn and Twitter. It integrates seamlessly with Eventbrite, Zoom, and Hopin. The Company. Year founded: 2019.

Work Management 244

Work Management Godaddy Multi-Channel Marketing Management 244

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. The Journey of Transitioning #CMWorld 2020 to a Virtual Event.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Hubspot

FEBRUARY 1, 2021

When we see other people are going to an event, we want to attend, too! They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. In-person events are on pause for now, but they’ll return in time. Purchase paid ads on social media.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Envy

FEBRUARY 25, 2020

A consistent naming convention and a clever workflow is all it takes to create a report on your event. Remember, event marketers, are people too! You might be thinking, “Can’t I just use HubSpot’s handy dandy campaign tool for offline events?” Why the HubSpot Campaign Tool Isn’t Enough. The answer is… kind of.

Hubspot 106

Hubspot Eye-Tracking Knowledge Base Contact Marketing 106

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. Industry news sites, social media (particularly LinkedIn), forums, and relevant blogs will keep you up to date with the latest trends and may well spark some new content ideas.

Thought Leadership 203

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 203

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Social Media. Digital Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Biznology

APRIL 28, 2020

It’s important to have a diversified strategy, not because your events could get canceled, but because you won’t have all your eggs in one basket. If you were already doing this, it’ll be easier to shift your efforts towards social media, paid advertising, content, email, and more. Your Marketing Strategy Must Change.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104