B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Episode Links and Resources.

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

Webbiquity

OCTOBER 16, 2018

Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match. Algorithmically, based on reader response, the best content gets pushed to the top.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Rev

JANUARY 11, 2023

What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. And that’s what we’re going to show you how to do in this blog post!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. Industry news sites, social media (particularly LinkedIn), forums, and relevant blogs will keep you up to date with the latest trends and may well spark some new content ideas.

Thought Leadership 201

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 201

B2B Digital Marketer

OCTOBER 13, 2022

06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously. 11:29 – “Experiential” marketing. 15:36 – Demographics for events in 2023. 18:19 – Creative things in events you can leverage in 2023. 29:37 – What NOT to do in events in 2023.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). Engineers view Google as the most valuable content resource, followed by vendor websites. Content Marketing Institute ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy. Why virtual events. Connect with your leads on LinkedIn. Helpful resources.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Talkwalker Alerts. SocialMention.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Talkwalker Alerts. SocialMention.

Link Building 120

Link Building Tactics Ad Building B2B 120

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

markempa

NOVEMBER 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. 277% more effective , in fact.

Linkedin 28

Linkedin Marketing Management Paid Search Agency Statistics 28

Heinz Marketing

MARCH 24, 2021

Facebook and LinkedIn are useful for longer-format promotion, while Twitter is good for quick snippets about your event with a registration link. You can also throw in some fun ideas like a LinkedIn Live post to promote the event or live tweeting during the event. Social Promotions. The sky is the limit!

Promotion 82

Promotion Banners Ad Exchange Opt-out 82

KoMarketing Associates

JANUARY 22, 2015

One of the highlighted findings from this year’s CMI report was that 60% of those surveyed with a documented content marketing strategy rated themselves highly in terms of content marketing effectiveness; compared with 32% of those who only have a verbal strategy. Example of the KoMarketing blog post schedule.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Webbiquity

JUNE 11, 2019

Her company, InnovativEvents , now plans and manages events ranging from small board meetings to high-impact nonprofit fundraisers to corporate events for Fortune 500 clients. You can connect with Tracy Fuller on LinkedIn and on Twitter @InnovativEvents and @EventHeroes. Previous Posts in This Series.

Work Management 179

Work Management Marketing Management Word of Mouth Paid Search Agency 179

Hubspot

APRIL 13, 2021

When your business needs additional support and resources for events and projects, corporate sponsors can make a huge difference. Find out how a corporate sponsorship works, how to secure one for your next event, and how to write a sponsorship proposal. How are you attracting consumers to your event or project?

Marketing Proposals 85

Marketing Proposals Paid Search Agency Work Management Allocation 85

6sense

DECEMBER 8, 2021

Our current situation means you’re one wrong decision away from scoring comments on your LinkedIn post about how tone-deaf you are. . Even without events happening, we still have our pipeline goals, which leave us with tons of questions: Does that mean our event marketing money should go somewhere else, or do we just cut it altogether?

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

SmartBug Media

OCTOBER 30, 2020

Promoting your virtual event on social media allows you to reach a wider audience and do so in a very engaging way. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz. Paid social is a great way to get the word out about your virtual event. Paid Social Media.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Marketing Insider Group

SEPTEMBER 2, 2015

An untapped resource may be as simple as bringing back an old fashioned, yet effective, source of advertisement. You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. I am referring to public speaking.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Engagio

JUNE 27, 2018

Look no further than your LinkedIn or Twitter feed for proof. Advanced Field Event Marketing Strategies with ABM. Events tend to make up a large portion of Marketing’s spend since they’re an efficient way to get face time with a large audience. Brandon Redlinger, Engagio. Trish Bertuzzi, The Bridge Group.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

markempa

NOVEMBER 26, 2012

Find out how here: “ Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop.”). Develop a lead-nurturing campaign to guide prospects through the marketing funnel until they’re ready to speak to Sales. Don’t have one? People build relationships with people, not companies.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Heinz Marketing

SEPTEMBER 26, 2019

Then I move on to social media sites – LinkedIn, Twitter, Facebook, Instagram. LinkedIn has really become the place for me to connect with peers, grow my network, recruit top talent and learn about the latest marketing trends. It’s a truly amazing resource for professionals. Location Atlanta, GA. Then Slack.

CMO 61

CMO Work Management Allocation Peer-to-peer 61

Valasys

DECEMBER 16, 2019

According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). So, if you’re a B2B SaaS marketer undoubtedly Facebook advertising is for you.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 30, 2020

It is a well-orchestrated approach to business marketing based on account awareness, wherein an organization considers and communicates with individual prospects or vital accounts with utmost importance.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Brandpoint

OCTOBER 28, 2019

He says, “User-generated content not only engages consumers but also allows you to create more content with less resources and time by tapping into your community for ideas and pieces.” Create valuable content for those connections you’ve made at marketing events. What to do now?

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92