PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. While you can’t prove how many attendees actually added this event to their calendars, the intention and interest was certainly there.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Zoominfo

OCTOBER 13, 2023

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. 14:24 – A holistic approach to events.

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 89

Enterprise Management Marketing Management Fulfillment Training 89

Attendify

JUNE 10, 2021

Though the game has changed in the events industry, as a result of this digital transformation , too many marketers and event organizers are still gauging an event’s success based on outmoded metrics. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Martech

FEBRUARY 22, 2022

Among the capabilities enabled by the new partnership, according to a company release, ON24 users can now: Analyze anonymous buying intent signals for account selection and prioritization. Promote events and webinars to target accounts via account-based ads and email. View all digital marketing campaign performance at an account level.

Account Based Marketing 81

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 81

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. When it comes to B2B versus B2C marketing, the number one difference is audience intent. So think about intent and what your audience is looking for. Tom: Again, I’ve been focused mostly on those “big four” platforms.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Martech

JUNE 3, 2022

When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. She said marketers should share that data with sales so they can see who’s engaging and what type of intent signals they’re showing.

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 107

PureB2B

MAY 30, 2022

A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Event marketing. Marketing Intent Data. One final aspect to a demand generation strategy is buyer intent, specifically, intent data that tracks usage and engagement.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

A great way to get started with strategic demand generation is to look at the different marketing channels you have available. Event marketing. Marketing Intent Data. One final aspect to a demand generation strategy is buyer intent, specifically, intent data that tracks usage and engagement.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

ClickZ

OCTOBER 6, 2020

To succeed in the post-COVID-19 event industry you’ll need to offer personalized content and a unique experience in order to get attendees to your event – and come back again. Achieving that objective starts with the ability to capture intent data, and start putting it to work to identify what really drives your audience.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Heinz Marketing

NOVEMBER 24, 2018

5 Ways Your Event Marketing Efforts Can Help You Attract More Leads. Sometimes ads, emails and other digital marketing practices just aren’t enough. How Marketers Can Generate Their Own First-Party Intent Data. Are you familiar with intent data? Thanks for the article, Ernie Smith. Perfection Is Too Slow.

Buy 76

Buy B2B Marketing Intent Data B2B 76

Webbiquity

APRIL 4, 2019

The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ). Do all of the above.

Paid Content 263

Paid Content Advertising Agencies B2B Marketing Marketing AI 263

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Customer Experience Matrix

DECEMBER 13, 2020

Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. Bear in mind that live events are often the most important new business source for B2B marketers, so major changes in how they work will ramify throughout the marketing and sales process.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Martech

MARCH 30, 2022

Read next: Why we care about virtual events. We are very intentional about virtual and hybrid events,” said Blair. “We Fan events are where we push the boundaries of virtual events.”. You need to have options as marketers,” said Blair. To date, they’ve surpassed 350,000 unique on-platform attendees and 1.3

Multi-Channel 87

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 87

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Event activity data.

Top of Funnel 99

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 99

Marketing Insider Group

JULY 29, 2021

Her TEDx talk on micro-intentions alone will leave you pondering—and perhaps become a springboard for your next brainstorming session. Jeannie Walters, CEO and Founder, Experience Investigators. Jeannie Walters’ self-professed mission To Create Fewer Ruined Days for Customers has catapulted her to CX speaker stardom.

Paid Search Agency 317

Paid Search Agency Work Management Trust Marketing Touchpoints 317

SocialPilot

JANUARY 26, 2024

You need it to convey all the necessary information like blog topic, intent, blog structure (how-to, top 10, or what is), target audience, word count limit, research details, and a CTA. ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Examples 77

Examples ROI Planning Work Management 77

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. In the context of a blog, themes identify with the categories of a blog. Image source.

Planning 313

Planning Conversion Top of Funnel Custom Publishing 313

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Fortunately, there’s a way around it: virtual events. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

6sense

DECEMBER 8, 2021

Even without events happening, we still have our pipeline goals, which leave us with tons of questions: Does that mean our event marketing money should go somewhere else, or do we just cut it altogether? Do we dump it into advertising, paid social or another “digital” marketing function? Second I: Intent.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

chiefmartech

MARCH 23, 2021

Yes, that’s an intentional inversion of that expression. And martech is just a tiny slice of The Great App Explosion happening around us. Frankly, at this scale, the martech landscape has become so large and dense that it’s impossible to see the trees for the forest. Martech Mirkwood, if you will.). Funny thing about that graphic.

Paid Search Agency 107

Paid Search Agency Companies Custom Publishing Course 107

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 83

Budget Programs Marketing Budget Broadcasting Conference 83

SalesIntel

JULY 14, 2022

According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. You can also try running a specific campaign based on the topic of the event. Decipher Intent.

Conference 52

Conference Contacts Personalization B2B 52

Valasys

APRIL 13, 2020

For having access to complete customer data and for smarter selling using predictive insights from data points such as intent-data, the agile CRM integrations can be intertwined with email marketing, social media marketing, customers’ billing stats and with various complementary apps that collect customers’ data.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

xiQ

APRIL 23, 2020

The question arises: Are traditional field marketers a dying breed? Do companies need to lay-off their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. Planning and executing an “Event ABM strategy.”

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. First-party intent data and advanced analytics.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Seismic

MARCH 31, 2023

Megan Thompson | Event Marketing Planner | San Diego, CA I joined to support and be supported by the fabulous women of Seismic! For Sarah, the retreat was an opportunity to harness her power of intention, lean into vulnerability, and find a moment of lift with the other women in attendance.

Paid Search Agency 52

Paid Search Agency Communities Intent Network Marketing 52

SmartBug Media

MAY 9, 2024

By facilitating one-on-one conversions with representatives before the event, you can enhance engagement and increase the likelihood of conversion.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. The post Holiday email opt-outs: Right intentions, wrong response? 39% said they always or usually take the opt-out. The results?

Opt-out 82

Opt-out Intent Opt-in Trigger Marketing 82

Content4Demand

DECEMBER 12, 2019

Access the present now to gain inspiration for an efficient and effective year of marketing. The Best Intent What’s Working in Intent-Based Strategies? Savvy marketers are leveraging signal data in their go-to-market strategies to meet (and exceed) those expectations.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54