markempa

JULY 8, 2013

To make the branding memorable, they created a personality around the brand which included: A mascot, Seymour, whose: Face looks like one of Brickstream’s two-lens cameras. A Facebook page for Seymour. Event Marketing branding event marketing sponsorships trade show' A LinkedIn profile for Seymour.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Facebook boasts of having 2.45

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. events have changed forever.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

AUGUST 18, 2020

Cutting edge tools are often newer and though they have an established market presence, they have fewer than 25 total user reviews across the rating sites, and so can’t be scored validly. Attendees can move in and out of rooms just like an in-person event. Events can be free or you can sell tickets.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Join him online: Twitter , Facebook , LinkedIn.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Hubspot

DECEMBER 14, 2017

billion active users, it might seem like turning followers into paying customers on Facebook would be easy. Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, but extremely rewarding when executed correctly.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Bringing some personality to your business will help make it more relatable. Traditional Marketing Isn’t Dead. Image credit: cottonbro from Pexels.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Navigate the Channel

AUGUST 10, 2017

Social Media Plays a Key Role in B2B Marketing. According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. After the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. A personalized account-based marketing strategy is laser-focused and optimizes the holistic web experiences of the target accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Facebook is launching three competitors on its own. I haven’t really thought about TikTok.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. A smaller majority—55 percent—prefers Facebook for post-event viral impact. Like this story?

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Based on these insights, marketers can gauge which content is resonating most with their audiences to personalize their campaigns.

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. Facebook Post Generator Generate engaging, high-performing Facebook posts instantly. If you enter the right prompts, you can use AI as your personal assistant to write compelling emails. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. Join him online: Twitter , Facebook , LinkedIn. Mistakes happen….

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Stevens & Tate

APRIL 18, 2024

Automated systems can trigger follow-up tasks, send personalized emails based on prospect interactions, and score leads based on engagement, greatly increasing the efficiency of the sales process. Proper budget management ensures that every dollar spent contributes to achieving broader marketing objectives and financial stability.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. In summary….

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

SnapApp

APRIL 13, 2012

Accumulating thousands of Facebook fans is no easy task. Facebook has become a highly competitive marketplace for brands, and users are no longer as quick to "like" a brand. But there are a few techniques marketers can use to help their business Facebook pages stand out from the crowd and start earning more likes.

Facebook 48

Facebook Brand Identity Branding Fulfillment 48

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. Simply put, video is the next best thing to being there in person. 50 Ways to Use Personal Video Messages for Business. Employee Collaboration.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. And don’t worry about emailing each person manually. In-person events are on pause for now, but they’ll return in time.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. Why content marketing is the smartest investment you can make right now. This is an incredibly important time for marketers to step up to the challenge.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What’s the point?

Examples 111

Examples Enterprise Management Work Management Conference 111

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Omnichannel marketing. This allows you to connect with your audience on a more personal, human level. Social media marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

SEPTEMBER 7, 2022

Meta (Facebook). Meta (Facebook). A few thoughts come to mind as I contemplate these lists from a B2B marketing perspective. Post-COVID events need to be hybrid and include both in-person and online options to meet the demands of attendees with varying levels of comfort with travel. Epic Games.

Enterprise Management 114

Enterprise Management B2B Marketing B2B Marketing Management 114

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

xiQ

DECEMBER 15, 2021

Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

The Point

JUNE 26, 2013

From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. LinkedIn used to have an “events” feature but shut it down in 2012.

Webinar Metrics 100

Webinar Metrics B2B Thought Leadership Lead Nurturing Telemarketing 100

Webbiquity

APRIL 10, 2018

Marketers say the most important objectives for their digital marketing plan to achieve are to increase lead generation and increase sales revenue (both at 18%), followed closely by improve brand awareness at 17%, then increase website traffic and improve the user experience (both at 14%). KoMarketing ). Business2Community ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

B2B Digital Marketer

OCTOBER 13, 2022

Brianna Haag was the third marketing hire at Hopin and currently leads the Demand Generation team. She is the ultimate marketer to marketers, and her team uses multiple levers to drive demand and revenue at Hopin, including hosting a variety of in-person, hybrid, and virtual experiences. 06:15 – Hybrid events.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. In the past decade or so, they’ve been trending towards a business-to-person (B2P) style, as the lines between personal and professional have become more blurry. So in 2021, there are seven B2B marketing strategies you need to have mastered. Attend events. Run PPC ads.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Marketing Insider Group

SEPTEMBER 2, 2015

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? This could be fabulous, or not, depending on how your presentation runs, so remember to send out your most personable representative. Make your brand more personal.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

SpotMe Blog

JANUARY 26, 2022

Truly the one-to-many type of events. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service. Break-out sessions for smaller groups can be enabled by the event planners. 1 Zoom Webinar Alternative for Virtual Events. SpotMe brings all your event needs under one roof. G2 Score: 4.5 (?84

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Marketing Insider Group

MARCH 6, 2020

Those hosting the event are trying to balance the threat to public health and the huge investment that goes into these shows. Already, major global conferences have been canceled, including Facebook’s F8. Can You Save Your Event by Going Virtual? Can everything translate into a virtual event? The answer is yes!

Planning 292

Planning Conference Transparency Paid Search Agency 292

ClearVoice

SEPTEMBER 4, 2020

Personalized email subject lines yield a 58 percent higher click-to-open rate. Content marketing statistics for social media. More than two-thirds of adults in the United States use Facebook. ( Nearly 3 in 5 fashion and beauty brands use influencers in their social marketing efforts. Facebook ). Facebook ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Rev

JANUARY 11, 2023

Ideally, this type of content would come from the personal profiles of executives or senior-level employees. To find groups relevant to your business, search for industry keywords or related interests on Facebook and request to join. Reach out to these lost customers with personalized messaging and offers to win them back.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78