One candidate is,  “Should my company have a Facebook page?” The company has whacked-out expectations about how sales will increase once they have a Facebook page. So how do you decide if a Facebook page should be a priority for your company? Here is the business value proposition for Facebook in one sentence: “Come waste time with me.” The overwhelming reason people go to Facebook is to waste time playing Farmville, watching funny videos, or catching up on the details of friend’s lives.  Your life does not depend on Facebook. MORE >>

There is an unsettling buzz about the future of Facebook. Some analysts report that Facebook usage is declining , or at least  slowing in some parts of the world  and if that is true, it is a problem of Facebook’s own making. The Facebook is foremost a place to connect with family and friends. Secondarily, Facebook provides a place for self-expression. Yet, for some years, Facebook has failed to effectively innovate on any of these fronts! As Facebook has moved through its IPO, it has increasingly lost focus on serving its primary customers. MORE >>

It’s a long, gruesome story and it’s not necessary to reveal all the personal details, but let’s say that I went through a series of tragic events that seemed beyond my emotional, psychological, and physical capacity as a human being.  To this day, the primary reason I blog is for the intellectual stimulation and personal connection. Not in a Facebook way, but in a “come stay at my house” way.  A would not want anybody to experience what I had to go through, but looking back, my personal nightmare was a gift. PersonalBlogging. MORE >>

Yet during this same timeframe, Young was among America’s most popular television commercial spokespersons – utterly in contrast to his tormented personal reality. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  Among many companies, there is a Facebook arms race in progress as competing brands do anything necessary to gain the upper hand on this important metric. As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. by Ari Herzog Is Advertising on Facebook purchasing likes? MORE >>

That said, enough does go on each and every day in your office, amongst your staff, in your business, in your industry, with you and your very own personal brand that you need to cover the entire newsroom on your own, including the advertising and publicity (because like the news, everything comes down to driving revenue, and if you can’t prove that all the time, energy, and resources you’re spending online aren’t feeding sales, your one-man- social-media -band is not long for this world. Let me break it down. MORE >>