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One person can change the world. Thank you, Internet


Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Right now.

Coming clean on Facebook reach

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Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. “I’m tired of so much negativity about Facebook,” he said.

Should Facebook be regulated?

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Should children be exposed to graphic violence on Facebook without your knowledge and consent? Facebook’s “terror policy” is pretty weak. So, for example, if a hostage is live-streaming a beheading, that’s deemed appropriate content for a Facebook live stream. Kind of a weird line, but that’s the Facebook guideline right now. Or, is it?

How your personality aligns with social media content types

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have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. believe there is some alignment between where you choose to publish and your personality type. A few data points to illustrate my theory: I marvel at the people creating fun and effective content on Snapchat.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Wasting your ad money? All Facebook fans are unequal

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By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so. Sounds thrilling, right? Or is it fruitless?

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. fair number of multi-channel personalization systems use Mongo or something similar, but many others use conventional relational databases (which are less flexible) or other data stores. data store.

B2C 90

Facebook content strategy is a time bomb for inbound marketing

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The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. They are trying to: a) collect more personal information about you so … b) they can charge advertisers for targeted display ads. The inbound traffic is now headed away from you , to Facebook and LinkedIn, instead of the homebase. Really.

Five reasons to be freaked out by the Facebook experiment

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Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. This was a corporate decision. I’m not a person who hates Facebook and is looking for a reason to ding them.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

7 Personal Branding Lessons You Learn by Falling in Love

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The first guideline I share with a new client is, “You don’t build a personal brand. People do, when they see excellence & have pride in associating with you.” So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. Love and personal branding, both are primarily about sharing and caring. personal branding

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1


You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. ” Ouch. Mark R.

What is the Difference Between a Personal and Company Facebook Page?

Haley Marketing

On Facebook, you have the ability to create different types of pages – one that represents you as an individual, or one that represents your business. Personal Pages Personal pages are intended for the use only of an individual person. Personal pages allow users to connect with, or “friend” other individual users. How do the pages work together?

Why Content Shock is coming to a Facebook ad near you

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If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. ” Translation: Facebook is about to max out on the number of ads it can show users inside its platform, which means it will need to find other ways to grow the company’s ad business in the future. So what does it mean? Monetization options. But here they come.

Dear Facebook. Please let me pay you.

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There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. One of the newest ploys — attaching advertisements to our specific personal posts — seems remarkably invasive. My Facebook mobile stream is now dominated by banner ads. OK, I get that. Please. Take it.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Your brain is wired for Facebook (really)

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There is mounting evidence that social networking sites like Facebook tap into a need for connection that is embedded in our DNA.  We may be actually chemically-predisposed to wasting time on social networks. Neuro-Facebook. Facebook is brain crack for a generation. In the long run, this may be the real business benefit of Facebook for many companies. Not ads.

[Ebook] 10 Steps for Lead-Generating Personalized Web Engagement

Modern B2B Marketing

Now, organizations are starting to realize the importance of personalizing those touch-points and providing an engaging, valuable experience for each visitor. But realizing the importance is different than actually implementing a personalized experience. What: What are you personalizing? Where: On which channel are you personalizing? Think again.

The Business Case for Buying Facebook Likes

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Yet during this same timeframe, Young was among America’s most popular television commercial spokespersons – utterly in contrast to his tormented personal reality. Perhaps the most prestigious symbol of social proof today is the Facebook “Like.”  As you might predict, an underground market has emerged that will happily sell you manufactured Facebook Likes. My instinct said no.

Buy 99

Update to Facebook Promotions

Vertical Response

Facebook announced today that they updated their Page Terms  allowing businesses to run promotions directly on Page Timelines not just in apps as before. According to the Facebook for Business blog , you can now: Collect entries by having users post on the Page or comment/like a Page post. The post Update to Facebook Promotions appeared first on VR Marketing Blog.

Increasing Audience ROI with Personalization


That’s where personalization enters the picture. Here’s how personalization can help media companies carve out new, lasting monetization channels. >> Download our latest Media Ebook - Personalize or Perish >> More Engaged Email Lists. Personalization will open doors to a wealth of email marketing and monetization opportunities. The answer is personalization.

Content Marketing Personalization: Build Relationships At Scale

B2B Marketing Insider

I know you’re wondering “what the heck is content marketing personalization?” The only kind of marketing that helps businesses connect with real people is personal content. Not just targeted, or personalizedpersonal content. And that you could then target them with personalized content you already know they are interested in.

Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

The first is  an attractive personality. In other words, your brand works when: You develop a distinct brand personality. You repeatedly use personality to establish associations with positive emotions. Three “brand personalities” come to mind: The  duck. Did you know that the  Aflac duck  has had 13 times as many Facebook friends as the Geico gecko?

8 Personalization Trends That Are Reinventing the Buyer's Journey


In essence, the act of doing so is what we call personalization or personalized marketing. Personalized Marketing to the Rescue. Personalized marketing is an extreme form of target marketing. To address audiences with such accuracy and detail, personalized marketing requires big data about a particular customer or group. Smart Content Personalization

Is Personal Branding The Future Of Marketing?

B2B Marketing Insider

How I arrived at Responsys is an interesting story and a great example of content marketing – personal content marketing that is. You mentioned personal content marketing. Do you think personal branding and content marketing is important and if so, why? cannot overstate just how important I think personal branding is for everyone. know mine surely is.

Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem


Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. So Facebook is the dominant player in social media, and by extension, social advertising.

The start-up strategy for beating Facebook

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If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. If I were a betting person, in 2014 I might have placed my bet on Blab over Snapchat  to win in a fair race. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. The key to beating Facebook? What do you think?

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

Even when I am opening junk mail or checking personal emails, I’m constantly checking out what other companies are doing to grow their business and spread their message. Take Facebook for example – I grab my phone to unwind and scroll through the lives of families and friends, but I am constantly being bombarded with sponsored posts. What is life in modern marketing like?

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. The following are the 10 top reasons brands fail to tap into the real potential of Facebook.

35 experts weigh-in: How we create influence on Facebook

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In the “real world,” a person might have power and influence through their position on an organizational chart or through some elected position. But beyond content, I was interested to know what people thought it took to gain influence on the social web.  So I asked a few of my friends … What do you think it takes to become powerful on Facebook? We HATE structure.

Why Facebook will become the most dangerous company on earth

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Facebook is going to become a publicly-traded company. The pressure of “public” The entire tone of Facebook and its strategy is about to change in ways that I believe could portend desperation and disaster. ” Now, what is the source of Facebook’s growing revenues? At least in the near term, Facebook’s prospects seem bright. You and me.

New research shows Facebook impacting behaviors in formative years

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My friend Mark Schaefer wrote a provocative piece in this very space yesterday about why Facebook will become the most dangerous company on earth. In data that my company ( Edison Research ) just released yesterday , we found that 54% of all Americans age 12 and over have a personal profile on Facebook. Facebook) is remarkable, to say the least. And by Facebook.

12 of the Best Facebook Post Ideas for Facebook Lead Generation


Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. Image Credit: Facebook.

Turn social into your own personal media empire


Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.

Five ideas to re-build your personal brand after a move

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Moving is never easy, especially when it affects your personal brand and business.  I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start! 1) Facebook, LinkedIn, Pinterest. Pay it forward. Do the same on Twitter.

Marketing Is Personal – Emotion Beats Promotion By 2X

B2B Marketing Insider

I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now Buyers feel a much closer personal connection to their B2B brands than to consumer brands. How To Make B2B Marketing Personal. Now we have the research to prove it. From Promotion to Emotion. That’s right. Strategy

Making Sense of Facebook’s Two Latest Algorithm Changes


Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing users’ News Feeds. People may click on articles with baiting headlines (think of stories like “You’ll never what guess Facebook did to its News Feed. ”), but, according to an internal Facebook survey, they actually prefer stories with headlines that “helped them decide if they wanted to read the full article.” ” Now, in 2016, Facebook has again  decided  enough is enough: Clickbait has to go. The explanation was simple.

Facebook’s latest move just the tip of the privacy iceberg

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This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective. In any event, this is a bold move by Facebook to turn your private web browsing history into advertising gold.

How to improve your company’s Facebook page


1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. If you want engagement from your fans, it’s imperative to make your company’s Facebook page as attractive as possible. Facebook offers lots of bells and whistles for company pages.

What Personality Assessments Reveal About Your Customers

B2B Marketing Insider

There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. The post What Personality Assessments Reveal About Your Customers appeared first on Marketing Insider Group. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Color?