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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 258
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The Critical Role Ethics Plays in Modern Marketing

Hubspot

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Over time, customers will distrust your brand as a whole, and you'll find it difficult to find brand advocates who are willing to spread awareness about your product or service through word-of-mouth marketing.

Ethics 101
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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Not only is this a moral and ethical obligation for modern businesses, it’s also an important step towards inclusivity and equal opportunity. Among the key brand elements to include are: Personality. Send Out Personalized Invitations. Personalization is a big part of modern event marketing, as it is with marketing in general.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. A person who lacks confidence in their own decisions, or simply acknowledges their lack of expertise in a certain category, may seek the advice of others when making an unfamiliar purchasing choice. Guest post by Chris Tweten. Uncertainty.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ?

Ethics 100
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How Brands Market To the Different Generations

Stevens & Tate

Millennials want a personal connection with the company they’re buying from, which means personalization is essential. Word-of-mouth is crucial to building their brand trust. Like Millennials, the brands they purchase from must be ethical and authentic.

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Does More Martech Mean Fewer Brand Fans?

Marketing Insider Group

Most participants (74%) cited transparency and ethical business practices as key considerations. Use your marketing communication tools to empower your fans to spread the word about your brand. Incentivize word-of-mouth marketing by using a loyalty program and frequent outreach to create a sense of community.