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The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

So I looked through the most popular presentations published in the last 12 months and picked the top 25 slideshare presentations of 2013 for business leaders, marketers and growth hackers. The 25 Best Slideshare Presentations of 2013. million pageviews, Mary Meeker does it for the 2nd year in a row as one of the the top presentations of the year on Slideshare. 13.

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6 assumptions push marketing gets wrong


I am reminded of a conference talk in which the presenter asked, “How many people have tasted Corona ?” But there is a grain of truth in what the presenter had to say. It’s no wonder that digital audiences are skeptical about traditional marketing messages, especially in B2B environments where it is their job to be skeptical. The presumption of relevance.

How to Make Your Presentations Wow Like a TED Talk

It's All About Revenue

So, how do you capture a little of that magical quality when creating your own presentations? The new environment is transformed into a forest with painted trees, leaves, rocks, and streams; young patients joyously cross the painted stream that cut across their path to the machine by stepping on the rocks (“Daddy, be careful or you’ll get your feet wet.”) For more on effective slides check out How to Create a Captivating Presentation. Threaded throughout TED talks are those personal failings, wins and losses. He blogs at The Steveology Blog. Tell a Story.

Why Customers Crave Content Personalization


Before content personalization was possible, consumers were forced to engage with whatever content businesses provided for them, whether it was relevant or not. The fact is, we crave personalized experiences when it comes to engaging with businesses because we want to feel like our interests and preferences are actually taken into account. Today, this is no longer the case.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook

It's All About Revenue

When you can start to [personalize] your product and marketing, and how you communicate to customers, you can start to have a relationship,” Brooks noted in his keynote presentation. In today’s marketing environment, you’re not going to get ahead unless you take the risk and get your message out there in new and unique ways,” Brooks noted. Take a risk - Don’t be afraid to fail!

Personalize, Challenge & Engage

The ROI Guy

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. Let’s take a quick look at several of the best ways engage: 1) The emotional brain is focused on survival, and as such, it continually scans the environment looking for risks.

The 5-Step Graduate’s Guide to Shaping Your Personal Brand

Modern B2B Marketing

The tips below will help you navigate your new personal and professional independence by building a solid base for marketing your personal brand. That said, while you don’t control the job market, the size of your first paycheck, or your boss’s moods, there is one thing of which you are the sole proprietor: your personal brand. But for all the recent grads—congratulations!

4 Ways to Revolutionize Your Content with Personalized Marketing


Godin had the opening nod and chose to spotlight the “digital revolution” that is content personalization , which can, and must, be used to bring valuable information to your audience. A pro-personalization insurgency. In his presentation, Godin recognized that yelling at people because you can is the wrong way to use your marketing megaphone. . Avoid megaphone tactics.

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Save this guide on how to moderate a panel discussion

grow - Practical Marketing Solutions

This may seem like strange advice since I am always a well-prepared person. Having a domineering, self-involved person is one of the most difficult situations for a panel moderator because it is awkward to interrupt a person in front of an audience. Couple of tips: 1) break eye contact with the person; 2) make sure the person sees you look at your watch.

7 Personalities of a Social Executive

Blue Focus Marketing

Fortunately, thanks to Mark Fidelman’s recent piece “ The 7 Personality Types of Extremely Anti-Social Executives ,” we have a very strong idea of what the Social Executive is not. They aren’t threatened by change—in fact they’re often excited by it, and actively encourage an environment of new ideas and approaches. What exactly is a “Social Executive”? As Nigel M.

10 Marketing Tools We’re Thankful For

It's All About Revenue

Collaborative environments - Truly integrated marketing hinges on the ability to stay aligned with our teams, sync up efforts, and share best practices to keep the right processes in motion. List management applications - Organizing life- personally and professionally- can be a lot to juggle. by Amanda Batista | Tweet this Marketing is evolving in many exciting ways. With the U.S.

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Meet the New ‘Status Quo’: Personalized, Customized User Experiences

Modern B2B Marketing

It’s no surprise that, according to eConsultancy, 94% of companies agree that personalization is key to their current and future success. Lastly, all four of these elements must operate within the customer’s live environment. How Website and Landing Page Personalization Creates Relevance. Targeting and Personalization Persona based marketing tools.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Wake Up & Listen! 10 Tips for Giving Presentations That Won’t Put Your Audience to Sleep

Bulldog Solutions

As a Controller, I have experienced a lot of anxiety around presentations throughout my career. Admittedly, these are not the most enthralling topics; I would guess we probably have all experienced MEGO (My Eyes Glaze Over) syndrome while listening to accountants deliver dry presentations full of numbers and percentages. You may also find that you get a case of presenter’s block.

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming

Fearless Competitor

As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. You need an association that, like you, focuses on meeting the challenges presented in business marketing, day in and day out. BMA is the business marketer’s first line of defense in changing business marketing environments. on marketing topics.

The 7 Personalities Every Successful Social Media Manager Has


There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity. 7 Personalities Every Social Media Marketer Should Have. Completely different personalities, yet both appealed to Miss Purdy in different ways. Rinse.

The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017

Customer Experience Matrix

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. The presentation has been quite popular – especially the part about the donut. Let’s call it “personal reality”. So consumers’ only real choices will be which systems to trust.

Capitalizing on Strengths as a New Sales Manager

Sales Intelligence View

Your team may be set in its ways or unaccustomed to your leadership style , making it important to create an environment that is conducive to adaptation and growth. You can do this through in-person meetings, phone calls and emails, and by reviewing sales performance history. Assign tasks based on each person’s strengths. Some might excel in phone sales.

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The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

It’s becoming a pay-to-play environment. What my team is really focused on is, not the bright, shining new object, but presenting things in a way that is captivating and immersive. ” How do you create that environment? Related Stories Why customer personas may be an outdated marketing technique It’s not a pitch, it’s a person. Mark: Agree. Click.

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. services which are found to be useful for enabling personal growth and learning. services into online ePortfolio-type environments. services. 2002).

Personal Knowledge Management

Buzz Marketing for Technology

Personal Knowledge Management : Who, What, Why, When, Where, How? Fifteen years ago, few people knew what a personal computer was. Now personal computers are ubiquitous. With the proliferation of personal computers and linked computer networks, there has been an increase in the amount of information produced, as well as new avenues of finding the information. 1) (d).

7 Reasons Why Prospects AREN’T Calling you Back

Sales Intelligence View

In a B2B sales environment, you are likely just one of many businesses contacting a prospect. Maybe they are busy with work or maybe they have a personal problem at home. Some people like sales brochures, reports and presentations; others do not. When presenting to prospects, an overly detailed presentation of your sales materials will put your prospect to sleep.

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

A visionary CMO presenting to other leading marketers recently asked the question: "Do you deliver more customer bottom-line impact than the competition?" Kieth Piques, author and CMO, presenting at the Business Marketing Associations Engage conference, answering yes to this question is the foremost driver of future growth and the best measure of success. According to D.

White Papers are Influence Kings, But Need Personalization to Maintain Crown

Tom Pisello

In a do-more-with-less environment, IT buyers view on-line content as essential to the buying process, a facilitator to help make better decisions more quickly. Interactive White Papers One way to overcome these issues is via Interactive White Papers - by creating content that is dynamic, adaptive and personalized in real time, fundamentally changing the way white papers engage buyers. Based on responses to profile questions the white paper is personalized to analyze the buyer needs and present relevant and personalized results. Content that Matters Most?

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The Bamboo Project Blog: Seven Strategies for Supporting Personal Learning Environments at Work

Buzz Marketing for Technology

31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads » Seven Strategies for Supporting Personal Learning Environments at Work. Yesterday I started to answer Glen Rosss question about how to support staff in developing and using personal learning environments (PLEs) by defining what I mean when I talk about a PLE. As part of this process, I would also suggest helping staff understand and develop the skills of personal learning , which I think many of us lose along our way through academia and the work world. URL: Remember personal info?

How social media is changing what brands stand for


When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. It was also a way to “humanize” their brands, creating a distinct brand personality. Facebook , Twitter , etc.). factors has more than tripled to $8.1

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. How to Measure and Present the Effectiveness of Yo. Content is King? Content may indeed be king.

Strategy, Growth, and Account-Based Marketing: A CMO Speaks

CMO Essentials

Jason Jue is CMO and Co-Founder of Triblio , which offers personalization software for account-based marketing. What would you see as the biggest pros and cons of doing marketing in those different environments? Decision-Making: Relying on Present Conditions vs. Past Experience. In other words, It’s never been easier to personalize campaigns based on accounts! ” 2.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

Making it harder for businesses to assess markets and get a read on market environments. These four behavioral areas are being impacted, as well as, converging: (Market) Organizational Behaviors : How people work and interact in work environments today is significantly changing. by Delwar Hossain. For good reasons too. Convergence of Behaviors. The reliance on organizational (i.e.

New Approaches To Understand Customers Needed In A Digital Transformation World

Tony Zambito

In my article Rethinking Buyer Personas In An Era Of Digital Transformation , I presented four trends impacting the state of buyer persona development. For organizations to strive in such an environment, developing a robust multi-dimensional understanding of customers is becoming a strategic necessity. Illustration by Nikita Kozin. This applies to buyer persona development today.

New Communication Tech and Work Literacy Presentation

Buzz Marketing for Technology

Post: New Communication Tech and Work Literacy Presentation. New Communication Tech and Work Literacy Presentation View SlideShare presentation or Upload your own. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. New Communication Tech and Work Literacy Presentation. This was a presentation to instructional design researchers advoca more. Work/Personal life intersection ï?® Problem solving in a dynamic environment ï?®

Seven Ways to Humanize B2B Marketing


But more personal, individual benefits also matter to business buyers, particularly as more consumer and consumer-like technologies make their way into the workplace. And, again, those messages are about organizational benefit (rationally appealing), but don’t address the personal, individual needs and wants of business buyers (emotionally appealing). Here are seven ideas.

Lead Generation Programs That Work

B2B Marketing Insider

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. If you weren’t able to attend, feel free to download my presentation Lead Generation Programs That Work. All rights reserve


Buzz Marketing for Technology

PERSONAL KNOWLEDGE MANAGEMENT: EDUCATIONAL FRAMEWORK FOR GLOBAL BUSINESS. This paper clarifies Personal Knowledge Management, and its seven information skills, as a framework for the education of those preparing for knowledge work roles in global business and management. The seven information skills highlighted are: (1) retrieving information; (2) evaluating information; (3) organizing information; (4) collaborating around information; (5) analyzing information; (6) presenting information; and (7) securing information. Paul A. Dorsey. Tabor School of Business. Jensen?s

Personal anticipated information need

Buzz Marketing for Technology

Personal, anticipated information need. The role of personal information collections is a well known feature of personal information management. It is suggested that personal information collections are created in anticipation of some future need for that information- personal, anticipated information need , which also underlies the design of formal information systems. Personal information management is the practice of managing the information that helps us in our daily lives ( Bellotti & Smith 2000 : 227). Personal information collections.

Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Personal Knowledge Management (PKM) -- an Update. A t last weeks conference, one of my presentations was on PKM. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). Personal Content Management +. Personal Productivity Improvement =.


Start Smiling! Optimism Techniques for Inside Sales Reps

Sales Prospecting Perspectives

This document outlines the benefits of optimism and the drawbacks of pessimism in the sales environment, consulting marketing scientists and psychologists like Martin Seligman, Peter Schulman and Gordon Badovick. What this guide gives you is 3+ pages of defensive and offensive techniques for becoming a more optimistic person in the inside sales environment. Accept self-defeat.