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Unifying projects and products: The power of program management in martech

Martech

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

The challenges we are facing have changed how we communicate with consumers and market our products and services. Customer experience, trust, and product quality are quickly becoming top priorities for customers. The environment we live in is still highly volatile. Increased performance and productivity. Less stress.

Insiders

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From Trash to Treasure: Turn Product-Led Leftovers Into a Content Super-Source

Animalz blog

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81
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Ethical marketing: Building trust and consumer engagement in the digital age

SmartBrief - Marketing

In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services.

Ethics 102
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B2B Reads: Lead a new team to success, master conscious conversations, tips for a game changing positive attitude and more

Heinz Marketing

Your product demo is the proof behind your value proposition, and how you showcase it significantly impacts your business. Finding your sweet spot on the efficiency curve will ultimately accelerate revenue—and with modern demo platforms, you can simulate the ideal demo environment without actual deployment and technical know-how.

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Better Knowledge Transfer Improves Competitiveness and Growth

Vision Edge Marketing

4 Ways Knowledge Transfer Positively Impacts Your Organization Effective knowledge transfer positively impacts every organization. We believe it delivers these four primary benefits: Increased productivity. Effective knowledge transfer can have a positive impact on an organization’s productivity.

SME 209
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12 Opportunities to De-Risk Your Strategic Planning and Execution

Vision Edge Marketing

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. Strategic planning has both advocates and detractors, especially as to whether it positively impacts operational performance.

Planning 223