Porch Group Media

JUNE 9, 2022

Lyfe Marketing A survey from eMarketer revealed that email marketing drives 25% of the overall revenue for businesses surveyed. eMarketer 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. – eMarketer. – Emarsys The average revenue per promotional email is $0.02. .

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Contently

DECEMBER 20, 2017

In 2017, native content has accounted for more than half of all digital display advertising spend, according to eMarketer. In this webinar, you’ll learn: How to research your audience’s content preferences. In this webinar, you’ll learn: How to research your audience’s content preferences.

Advertising Agencies 111

Advertising Agencies Emarketing Media Webinar Metrics 111

Bannerflow

MAY 27, 2019

These are the key conclusions reached in Bannerflow’s recent webinar with Martech: The future of display advertising: New marketing strategies to boost results. According to a recent study by Emarketer , the number one priority for CMOs is efficiency. The future of display advertising is efficient, creative, and personalised.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

Liveintent

DECEMBER 8, 2020

As Kerel Cooper, our SVP of global marketing, explained in a September eMarketer podcast , “You can actually start to rely much more on the engagements within newsletters to impact and inform your marketing and your content strategy moving forward.” Let your customers guide your email cadence.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

markempa

NOVEMBER 13, 2009

To help marketers answer these questions, I have invited Ardath Albee to join me for the next B2B Lead G eneration Roundtable webinar. She's written a great new book called eMarketing Strategies for the Complex Sale (Disclosure: I wrote the forweward) that's a must read. Register for the webinar here.

Lead Nurturing 120

Lead Nurturing Webinar Metrics Emarketing Design 120

Biznology

MAY 8, 2019

Mobile will account for over 70 percent of digital ad spend this year, according to eMarketer. Host Relevant Webinars. A webinar is simply an online seminar that is either a demonstration, discussion or presentation. Webinars give you more exposure and help you get leads so you can make more sales, no matter what you sell.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

Biznology

OCTOBER 14, 2015

Our latest webinar was presented by Ruth Stevens. In this free 30-minute Biznology® webinar, Ruth Stevens shows you how to take advantage of B2B data as a source of leverage for business profitability. If you’re selling to business buyers, data about your customers and prospects is essential to success.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership.

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 People love to hear latest insights, experiences, and advice from a known figure and webinar is the way to it. However, if your aim is demand generation you should allow people to attend the webinar without having to sign up (or have a freely accessible video of the same). percent of U.S. Not really!

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Webinar Metrics 62

Liveintent

JANUARY 30, 2020

As we discovered in our recent webinar, Overcoming the Challenges of Growing a Direct-to-Consumer Brand , top D2C brands like Vuori, eBags, and Public Rec say they’re dedicated to diversifying and testing new partners and media channels. Testing new waters.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Monthly podcast listeners grew to 125 million listeners, an increase of 6.1% ( eMarketer ). Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Only B2B

DECEMBER 23, 2019

According to eMarketer 62.6 People love to hear latest insights, experiences, and advice from a known figure and webinar is the way to it. However, if your aim is demand generation you should allow people to attend the webinar without having to sign up (or have a freely accessible video of the same). percent of U.S. Not really!

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

ClearVoice

JULY 6, 2021

eMarketer ). eMarketer ). In 2019, 46% of marketers used webinars. eMarketer ). TikTok video stats. TikTok users spend an average of 33 minutes per day on the short-form video app. The 33 minutes per day TikTok users spend on the channel is a greater amount of time than users spend on either Snapchat or Instagram.

Stats 98

Stats Video Marketing Planning Emarketing 98

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. But I watch video all the time.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Only B2B

JANUARY 18, 2018

According to eMarketer 62.6 People love to hear latest insights, experiences, and advice from a known figure and webinar is the way to it. However, if your aim is demand generation you should allow people to attend the webinar without having to sign up (or have a freely accessible video of the same). percent of U.S. Not really!

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. Conduct webinars on topics related to your industry. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Brandpoint

MARCH 23, 2020

Be mindful of your ad campaigns eMarketer has adjusted their global ad spend projections in light of the coronavirus outbreak from a 7.4% increase from 2019 to just a 7% increase. That difference entails around $20 billion.

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss!

Social Media 120

Social Media Media Webinar Metrics Forrester 120

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). Download V12’s Marketing in Today’s New Normal Success Kit , full of blogs, articles, videos and webinars to help you navigate today’s new economic landscape so your dealership business can thrive and maintain growth.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. Furthermore, 45% cited ROI measurement of email marketing efforts as poor, very poor, or non-existent. Disruptive Advertising ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Convert

NOVEMBER 23, 2020

Source: eMarketer. WATCH WEBINAR] Recession Proof CRO: ROI In Rapidly Changing Times. And, of course, it should be pointed out that this change towards online shopping is likely to be long-term rather than short-term, as many of the perceived barriers for online shopping have now been removed.

eCommerce 105

eCommerce Business Phishing Lock-In 105

markempa

JANUARY 25, 2006

« The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Launch Marketing

MARCH 25, 2020

Webinars – With the cascade of conference and event cancellations we’ve all seen, brands can still use webinars and virtual events as a way to connect with key audiences. And because webinars can be recorded, they create a mechanism for ongoing lead generation. NOTE: Consider shorter webinars (e.g.,

Planning 54

Planning Terms and Conditions Paid Search Agency Bandwidth 54

DemandBase

APRIL 12, 2020

Check out our ABM Masterclass on-demand webinar. First-touch, last-touch, multi-touch, oh my! “A A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” There are a number of ways to skin the marketing attribution cat—most of them arbitrary.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Account Based Marketing Multi-Channel 66

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

Marketing Insider Group

JULY 29, 2020

According to a survey by eMarketer, the goals of lead generation aren’t just to improve the quality and quantity of leads; you also want to find ways to automate the marketing process and reduce costs. So which metrics will tell you if your lead generation strategies are taking your business closer to its goals than before?

Lead Generation 145

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 145

Metadata

FEBRUARY 6, 2023

According to eMarketer, digital ad spending in the U.S. Here’s an example: Take an existing webinar and break it into five or six snippets. Not only is the core asset already live, which means you don’t have to start from scratch, but breaking up the webinar into bite-sized ads can significantly extend your reach.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Webbiquity

DECEMBER 10, 2013

eMarketer ). eMarketer ). 62% of B2B vendors in North America use webinars and webcasts in marketing, though usage is considerably higher at the enterprise level (79%) than in SMB firms (61%).( 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ).

Statistics 100

Statistics SMB Content Marketing Planning 100

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

Porch Group Media

MAY 11, 2021

Source: eMarketer]. Download V12’s Email Marketing Success Kit – full of blogs, articles, webinars and resources to help you learn the latest trends and best practices to boost your email marketing success. [Source: CMO] Website visitors who are retargeted are more likely to convert by 43%. Source: Wishpond].

Classified Ads 52

Classified Ads CTR eCommerce Marketing & Strategy 52

Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% Industry-specific contents like videos, white papers, blogs, webinars can give an edge to B2B marketers trying to sell into large accounts. This is one of the findings from 2020 B2B Benchmarks Budgets, and Trends. Building better relationship.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Business Brainz

DECEMBER 3, 2020

Recent eMarketer shows digital B2B ad spend is up 22.6% Industry-specific contents like videos, white papers, blogs, webinars can give an edge to B2B marketers trying to sell into large accounts. This is one of the findings from 2020 B2B Benchmarks Budgets, and Trends. Building better relationship.

Top of Funnel 52

Top of Funnel Account Based Marketing ABM Content 52

Digilant

MAY 18, 2021

According to eMarketer, time spent with digital audio increased 8.3% Our latest webinar covers the top digital advertising trends that we’ve seen – and will continue to – dominate this year. Watch our webinar on-demand: 2021 Digital Advertising Trends here. . However, the reality was just the opposite. this year. .

Trends 52

Trends Advertising Agencies Planning Cable 52