Porch Group Media

APRIL 22, 2021

We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services. As with all marketing channels, social media is continually evolving. of Millennials, 77.5%

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Convince & Convert

JULY 17, 2017

This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers. percent of respondents said collecting social data was a major challenge, and an even higher 24.4 Tying Social to Business Goals.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Porch Group Media

JULY 13, 2021

53% of buyers say Facebook informs their purchase decisions. 74% shoppers are unlikely to share a product on social network after purchase. 48% of consumers start mobile research with a search engine –but 33% go directly to the site they want. eMarketer). (Accenture). Rapt Media). Big Commerce).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

EveryoneSocial

APRIL 1, 2021

Keep reading to understand the benefits and explore the best data around social listening. What is Social Listening? Social listening is the method of gathering consumer conversations on social media and utilizing them to uncover insights and inform business decisions. Benefits of Social Listening.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Porch Group Media

MAY 21, 2019

Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? eMarketer). Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Martech Advisor

MARCH 6, 2020

Zoe Dowling, SVP Research, FocusVision in this article talks about how short-form video platforms permeate the mainstream, and why marketers need to adjust their strategies. aged 13-16 are on TikTok, according to eMarketer. Video consumption habits among consumers have undergone a radical and permanent shift.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. That kind of data is more apt to deliver real insights into who their audience is, what types of content and information they want, and where they are making those purchases. Forge meaningful social relationships. Posted in eCommerce Optimization Personalization. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Porch Group Media

NOVEMBER 12, 2019

In recent research by Altimeter , digital marketers were asked to rank their top priorities. In research by the Manifest, almost 70% of businesses use email marketing as part of their campaign strategy. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% Sprout Social ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. news, blog posts, research) with other members who may find the information useful. Social Media Marketing – 608,345 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Huptech Web

MARCH 2, 2023

This high level of user engagement has made social media an attractive platform for eCommerce businesses to sell their products. Almost half of the internet users in the country shop on social networking sites, according to eMarketer. The social commerce market is expected to hit $1.3

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Webbiquity

APRIL 26, 2010

How do you select the right market research to support your goals? Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. A CMO’s guide to picking the right market research by iMedia Connection. Can you fire your sales force?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Porch Group Media

JULY 16, 2018

One of the most unique aspects of the millennials is their use of technology and social media. Take a look at the numbers: 90% conduct research online. In addition, check out these ten hallmarks of millennials’ furniture and home décor and spending (Coresight Research): Household formation and home ownership is declining.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Optinmonster

OCTOBER 30, 2019

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. Most companies already have some sort of social selling set up. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Porch Group Media

SEPTEMBER 24, 2019

More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. Consumers may use one channel for inspiration, another channel for research and yet another channel for purchases. Social Media Advertising Statistics.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Customer Experience Matrix

SEPTEMBER 3, 2009

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

EveryoneSocial

OCTOBER 15, 2019

With any strategy or tactic, it’s always important to understand the data and research that exists. eMarketer ). Social Media Today ). 90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers. 74% of consumers decide what to buy based on social media posts.

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 10+ Essential Research Reports & Guides for B2B Marketers. One of our more subtle goals of 2013 has been to not only write about the industries we’re in, but to also cover the latest news and information associated with the industries we’re in.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : eMarketer. Source : Forrester Research.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

MLT Creative

DECEMBER 23, 2011

Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. B2B marketers can be vulnerable durng a customer's online research period -- as all the human characteristics that can frustrate consumer-focused marketing still apply in the B2B space. Brafton.com.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Hubspot

JULY 19, 2011

eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. Trend 5 - Mobile Goes Social. ?According eMarketer estimates that by 2015, the population of mobile social network users will reach 79 million.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

JULY 20, 2011

eMarketer ( Subscribe via RSS | Subscribe via Email ): eMarketer offers data, statistics and analysis on digital marketing, media and commerce by weighing and analyzing information from various sources. Twitter Blog ( Subscribe via RSS ): Get all the breaking news about features, updates, and tips for Twitter.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Source: eMarketer, January 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Google) Over 25% of users click on the first Google search result.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. B2C websites may be able to focus content solely on product information.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 4, 2017

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. Pew Research Center. Edison Research. Pew Research Center.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Webbiquity

FEBRUARY 28, 2011

. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr. of the Navy, Office of Information at U.S.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

FEBRUARY 7, 2012

Let's break down who these power purchasers are, some of the interesting demographics and inclinations research has uncovered about their role in the buying process, and see how we can align our marketing strategy to better leverage their influence. Encourage social discussion. Generation Y as a Power Purchaser.

User-Generated Content 28

User-Generated Content Generation Opinions Content 28

markempa

MARCH 30, 2007

These lists include all of the demographic data typically needed, and have extended contact information. Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40