Martech

APRIL 19, 2024

She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. Since October-November [2023], across local and national campaigns, we’ve been sunsetting search ads for forms,” she told MarTech. But we’ll mostly drive traffic to a landing page.”

Lead Gen 108

Lead Gen Paid Content Social Media Sales Qualified Leads 108

Webbiquity

NOVEMBER 8, 2022

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. Your website, social media, and emails may not convert as effectively without social proof. ComScore’s case study shows how social proof affects conversions using their landing pages.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Martech

MARCH 19, 2024

Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Campaign creation and deployment. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.

Marketing AI 97

Marketing AI Conference Generation Loyalty 97

Martech

APRIL 22, 2024

Prompt: I want to have an email program that generates leads for telecommunications. Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry.

Lead Generation 102

Lead Generation Lead Ranking Tactics Lead Scoring 102

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. B2B companies have greatly succeeded in enhancing the effectiveness of their ABM campaigns through careful content planning, creation, and distribution.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Benchmark Email

MARCH 21, 2023

When applied strategically, you can use email marketing to generate a significant amount of website traffic. You can target specific pages, blog posts, or landing pages in your email campaigns, creating an influx of eyes on certain promotions, educational material, and product pages.

Traffic 110

Traffic Eye-Tracking Landing Pages Advertising Benchmark 110

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Martech

JANUARY 9, 2023

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

Marketing Automation Services 119

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 119

Unbounce

MARCH 1, 2022

Unless you’re looking over your customer’s shoulder, you’re never going to be able to see exactly how they navigate your page. (OK, This information helps you decide which pages they find relevant and others maybe not so much. Heatmaps, such as the one above, are visualizations that track user activity on a page.

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

Martech

MARCH 1, 2024

Adopting an AI tool In 2023, Sur La Table implemented Bloomreach’s Discovery tool, which uses AI to improve site search, curate product pages and segment customers. Category landing pages and product recommendations The new tool let the team expand to category landing pages and product recommendations — both ongoing projects. “We

Marketing AI 95

Marketing AI Merchandising Enterprise Management Long Tail Marketing 95

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Personalized landing pages: Brands can create personalized landing pages for their website visitors based on their search terms, referral source, or demographics.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Martech

APRIL 25, 2024

In awareness campaigns, consider combining national linear TV with connected TV using story-driven 15- and 30-second ads to communicate important product information focusing on value. Clear links to privacy policies and company contact information on your website and landing pages further establish trust and credibility.

Television marketing 90

Television marketing Planning Paid Search Agency Peer-to-peer 90

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. It learns from user interactions and brand guidelines to bolster brand-compliant marketing, gives marketers more control over campaigns, and automates repetitive manual tasks to save time.

Marketing AI 101

Marketing AI Digital Asset Management Enterprise Management Gartner 101

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 123

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 123

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Collecting emails is a form of lead generation. The best part? The best part?

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Martech

MARCH 14, 2024

Building campaigns and having campaigns link to specific field opportunities and linking to revenue — it seems like in a lot of larger organizations, marketing has become more about the branding and the messaging rather than serving customers. Business email address Subscribe Processing. Get MarTech! In your inbox.

Enterprise Management 92

Enterprise Management Marketing AI Work Management Marketing Management 92

Unbounce

MARCH 10, 2022

Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market. Even better? Most of ‘em have a free trial period , so you can test ‘em out before you commit full-time.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Unbounce

MAY 1, 2021

In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. So, in simple terms, demographic segmentation is the start of splitting up your audience into categories based on factors like age and location. What Is Demographic Segmentation?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. Business email address Subscribe Processing.

Marketing Analytics Tools 99

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 99

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is On-Page SEO?

Paid Content 62

Paid Content PPC Traffic SEO 62

Martech

MAY 18, 2023

Stensul has added AI-powered content creation features to its collaborative email and landing page creation platform. Dig deeper: Email creation platform Stensul expands its offering to landing pages Evocalize has added a generative AI content creator to EVOLVE, its suite of intelligent marketing capabilities.

Features 82

Features Product Landing Pages Mobile Advertising 82

Optinmonster

JANUARY 29, 2024

To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. These metrics help understand how well the content is performing in terms of engaging the audience , lead generation , driving traffic , and increasing conversion rate.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

JUNE 23, 2023

Content approvals for website pages, landing pages and blog posts Save time and reduce errors by bringing your content approval process into HubSpot, using the new content approvals for website pages, landing pages and blog posts. Business email address Subscribe Processing. Get MarTech!

Hubspot 97

Hubspot Landing Pages Budget Programs Work Management 97

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Consider requesting product demos showing basic tasks and demonstrating core reports such as: Create and edit a new email from scratch. Campaign attribution options and capabilities.

Marketing Automation Services 113

Marketing Automation Services Marketing Management Vendors Marketing Automation 113

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. The right button copy but the wrong link to the landing page. The wrong product image.

Email Marketing 115

Email Marketing Planning Work Management Paid Search Agency 115

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. It’s a long-term strategy that focuses on building brand awareness and positioning. They serve as a destination for your ads and a tool to keep leads focused.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

Top of Funnel 142

Top of Funnel Landing Pages Marketing Funnels Copywriting 142

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. Creating tailored content Create landing pages, lists, and lead magnets that address specific pain points and offer immediate solutions.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Lead Forensics

APRIL 3, 2024

To the contrary, they should be promoted through links in blog posts, emails, social media post and ads, etc. During the conversation, their aim should be to qualify the lead in terms of their probability to become a paying client. This page should also include the form that people have to fill in to be able to download it.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Unbounce

MARCH 12, 2020

You should never underestimate the power of a good email address, especially if you’re an ecommerce marketer. Get the right email from the right prospect, and you can build a long-term relationship that’ll make them want to buy from you over and over again. Want to build your email marketing list?

Cost per Acquisition 144

Cost per Acquisition CPA Landing Pages Brand Identity 144

Martech

JANUARY 26, 2023

Additionally, customer attention is at an all-time low, so campaign messages must be as concise and relevant as possible. For example, data in a Google Analytics dashboard might show that a paid advertisement resulted in 15K clicks to a landing page. These insights can inform future campaigns.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. lead capture forms, campaign tracking, attribution, etc.) Business email address Sign up now Processing.

Marketing AI 123

Marketing AI Work Management Effectiveness B2B Marketing 123

Unbounce

AUGUST 31, 2021

A machine that writes emails, headings, landing pages, and more?! With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. It does this by training an algorithm to crunch millions of web pages looking for patterns.

Marketing AI 145

Marketing AI Copywriting Landing Pages Work Management 145