chiefmartech

DECEMBER 27, 2021

The scale of that enterprise has become enormous, and I needed to take a break and rethink how to tackle it more effectively and bring more value to people than a shock-and-awe slide. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. They are especially useful for building and directing an effective content marketing strategy. Understanding the long tail keywords associated with your niche helps you to write content which users really want.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Sales Engine

OCTOBER 23, 2015

Publishing frequency and amplification of content is a big topic these days, and one that has recently been researched by two publishing powerhouses—Hubspot and Moz. Hubspot , known for producing a high volume of posts, researched several frequency strategies over the course of six weeks and measured the results of the manipulation.

Social Media 120

Social Media Media Long Tail Marketing Hubspot 120

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. This, however, doesn’t seem to have significantly impacted the success that individuals can achieve by applying this content marketing tactic.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Scoring Lead Ranking 63

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. The topic clusters model. Topic cluster model explained. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

SEO 116

SEO Top of Funnel Buyer Personas B2B 116

Tiecas

MARCH 21, 2024

B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Effective inbound marketing campaigns do not silo strategies. and “What makes up an inbound marketing campaign?”. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

nDash

AUGUST 25, 2022

Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . HubSpot’s course in “ Content Writing Strategy ” offers comprehensive information to help boost your writing skills.

Course 98

Course Content FAQ Long Tail Marketing 98

Televerde

DECEMBER 1, 2020

You might find lots of searches for terms like “Salesforce vs. HubSpot” where buyers are looking for product comparisons. Long-tail keywords like “buy AI tools for marketing” mean someone is right at the end of the sales funnel and wants a solution they can purchase right now. Long-form thought leadership content is key.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

SEPTEMBER 19, 2017

In this model, your blog content is more organized for the reader to jump from post to post learning more about a topic, and your URLs don't compete with each other for the same long-tail keyword -- because they're all ranking for the same broader topic. 2) Write (or designate) a pillar page. Now, it's time to make your pillar page.

Long Tail Marketing 74

Long Tail Marketing Keywords Buyer Personas Hubspot 74

Hubspot

MARCH 19, 2020

While a certain publication you want to partner with might not be looking for an article that spells this out in a lengthy, detailed how-to guide, you could write a higher-level article for that publication that links to a white-paper on your site that dives deeper into the process of developing an effective content marketing strategy.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Hubspot

MAY 31, 2018

It’s not deciding what makes the cut to be in the answers we get back (yet), but it’s working to sort the order in which we see those results, effectively acting as a filtering layer based on the search engine’s collective knowledge about us. Use long-tail, conversational phrases for content keywords.

Marketing AI 73

Marketing AI Forrester Long Tail Marketing Act-On 73

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Valasys

NOVEMBER 23, 2022

The question that arises here is, how effective is local SEO? Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

APRIL 2, 2020

You need to do qualitative and quantitative research simultaneously in order to come up with an accurate and effective SEO strategy. You need to use the tools that are out there (like Moz, SEMrush, HubSpot) to make sure that people are actively searching for your terms. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. HubSpot and Google Analytics tools can help you track the number of conversions sourced through an organic search.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. If you’re a HubSpot user, you can utilize the Social Reports data to find these same insights. There is no one-size-fits-all definition of a “good” engagement rate.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Optinmonster

FEBRUARY 21, 2024

So, they decided to systematically increase the number of images in their posts to see the effect. He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs. It was a mini viral effect.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

SmartBug Media

SEPTEMBER 6, 2019

Intent data also provides very precise data points that can be used to leverage targeted advertising strategies, such as better long-tail keywords , automated advertising (e.g., To learn more about how to use data more effectively, click here. Bonus: The Everstring platform can be incorporated into existing CRM systems (i.e.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. One common problem when it comes to effective content creation is not doing enough research on the right keywords in our niche to use when you are writing up your content. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

FEBRUARY 12, 2014

The more specifically you can answer these questions, the more effective your PPC advertising will be. When it comes to keyword selection for startups, long-tail terms are great ones to go after. So invest some time before actually getting started with a campaign and selecting keywords. 2) Develop a comprehensive keyword list.

PPC 28

PPC Startups Long Tail Marketing Planning 28

Ledger Bennett

MARCH 25, 2020

The highest value is optimizing your site around long-tail, high volume, high intent keywords without leaning on your brand name. Non-brand example: find users searching “Saas Solutions” without using ‘Oracle’/’Salesforce’, find users looking for “CRM lead tracking” without adding ‘Hubspot’, etc. These include: Focusing on SEO.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Moz

FEBRUARY 24, 2021

For example, experiential marketing has proven to be effective with Gen Z, and they're also especially excited by virtual reality. They found that out of all the generations, Gen Z has the highest preference for long-tail queries. To combat this trend, marketers have been pursuing a variety of novel strategies and methods.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

DECEMBER 22, 2016

We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Staggering, right?

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

JULY 29, 2010

Here are the abbreviated 10 steps to effective marketing online : The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Marketing Insider Group

MARCH 7, 2021

These are the tools we use to help our clients develop an effective content marketing strategy that delivers real business growth. PicMonkey is a great online photo editing tool if you are looking to make basic editing or special effects, like cropping, resizing, color adjustments and filters. keywordtool.io

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Single Grain

JUNE 26, 2020

This post on effective SEO techniques has been refreshed for 2020. Does it feel like the speed at which SEO techniques (and their effectiveness) are changing is on a constant incline? 10 Effective SEO Techniques to Drive Organic Traffic. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MARCH 29, 2013

3) Identify a Long-Tail Keyword Phrase With High Search Volume. Long-tail keyword phrases are very targeted search terms, typically three words or more. Try to identify a long-tail keyword phrase, preferably something educational, that your audience would really benefit from learning. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. As a long-tail strategy, you can track prospects along the buying cycle and eventually even show how many of those contacts converted into opportunities and then paying clients. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Outbrain

JUNE 18, 2018

When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy. Optimize the description box with some relevant long tail keywords. Featured snippets have pretty much supplanted the traditional No. Featured snippets are eating up the search traffic.

CTR 50

CTR Features Organization SERP 50

Hubspot

DECEMBER 23, 2011

Analyzing the effectiveness of your lead generation. Now let's break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. Remember that long-tail keywords consist of 70% of organic searches, and they drive extremely qualified traffic.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28