KoMarketing Associates

MAY 6, 2020

As digital marketers, it is important to quickly adapt to the changing landscape in your customers’ industries and the marketing world as a whole. Incorporating messaging and promotion for upcoming events into ongoing social media strategies is a key component to increase event awareness and ultimately, attendance.

Paid Content 283

Paid Content Social Media Promotion Media 283

Webbiquity

DECEMBER 31, 2020

The key is to market across many channels and be consistent with your messaging. Event Marketing. With both digital and in-person events, you still need to rely on social media, SEO tips , and your website to promote the event. While at events, it’s important to get your brand noticed. Billboards.

Promotion 254

Promotion POS Business Paid Search Agency 254

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. All there was left to do was strategise how we could effectively attract, nurture and convert our qualified leads. And thus, the EMSA campaign funnel was born.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Ledger Bennett

SEPTEMBER 26, 2020

Dun & Bradstreet, 2020 Data driven marketing practices in B2B are widely understood to be a game changer for competitive advantage, but the reality is knowing the importance of analyzing data and really understanding that data and how a data drive organization should be structured are two very different places to be in the data journey.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

Hubspot

DECEMBER 18, 2019

This is why video email marketing is such an effective strategy. Additionally, did you know that over 80% of businesses use video in their marketing efforts? While using video in email can seem like a taboo topic, it can be very effective. Event Marketing. Let's talk a little more about it. Newsletters.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Webbiquity

JANUARY 22, 2021

Of course, you need more than a USP in order to be able to stand out; you need to make your product and brand marketing compelling. However, it is essential that you connect with them effectively. Another vital way you can stand out from the crowd as a business owner is by communicating clearly and effectively with your clients.

Business 238

Business Startups Paid Search Agency Press 238

Walker Sands

JULY 15, 2020

This July we hosted our first Marketing Masters event, part of an online series designed to bring B2B marketers together to share actionable insights with their peers that they can implement at their own companies. Here are some of the key takeaways: How to Communicate and Align on Goals with Internal Stakeholders.

Webinar Metrics 52

Webinar Metrics Effectiveness Top of Funnel Marketing & Strategy 52

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective.

Best Practices 269

Best Practices Content Social Media Planning 269

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Content4Demand

OCTOBER 23, 2018

B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. I consider myself a traditional marketer. Marketers are overwhelmed.

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. In order to succeed, you not only need to be better at your craft; you need to be smarter at it as well.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Many on the list are marketers and entrepreneurs themselves. One thing is certain — digital transformation affects the entire organization.

Digital Transformation 125

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 125

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Here, in alphabetical order, is MarTech’s list of ABM experts to follow. LinkedIn: Pam Didner (12K followers) X (Twitter): @PamDidner (14.2K

Account Based Marketing 90

Account Based Marketing ABM DemandBase Marketing Analytics Tools 90

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

SpotMe Blog

JUNE 2, 2021

The demonstration webinar, or deminar, is a cost-effective way for businesses to demonstrate new products to a large online audience. Strategy #3) Create a Goldmine of Content To Attract Attendees Prior to the Event and Generate Leads After the Fact. Every event needs to set up its KPIs and goals ahead of the event.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Zoominfo

JULY 15, 2019

In order to get your brand off the ground, you need to make a splash. And with the right approach, brand activations can be remarkably effective — 98% of people feel more inclined to purchase a brand’s products after attending an activation ( source ). Experiential marketing. 4 Tips for Effective Brand Activation.

Activities 246

Activities Brand Identity Branding Sample 246

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. 3) MTA will provide more granularity around what specifically is measured, at times measuring each specific piece of content on each specific platform including the order and time gap of exposure (i.e.,

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

DiscoverOrg

FEBRUARY 13, 2019

A full third (32%) of Sales and Marketing pros responded that their data was siloed. In order to get aligned around lead qualification, conversion goals, and other metrics – sales and marketing must find common ground. Personalized messaging touches both Sales and Marketing sides of the house.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Webbiquity

JUNE 2, 2020

Well, you need to PASS your presentation: PREPARE your presentation effectively. Having your eyes glued to the speech you’re reading because you aren’t familiar with it limits you from interacting with your audience and ultimately affects your ability to persuade them effectively. Keep their attention and interest in your idea.

Peer-to-peer 195

Peer-to-peer Storytelling Ideal Customer Profiles Conference 195

Zoominfo

OCTOBER 5, 2021

In order to get your brand off the ground, you need to make a splash. And with the right approach, brand activations can be remarkably effective — 98% of people feel more inclined to purchase a brand’s products after attending an activation ( source ). In fact, when brand activation goes wrong, it can have the complete opposite effect.

Activities 130

Activities Brand Identity Branding Sample 130

Webbiquity

FEBRUARY 17, 2022

In-person events are still an incredibly effective way to connect directly with your buyers. Live events have taken a big hit during the pandemic, but your buyers are eager to get back together again, face to face. It’s important to have as much information as possible in order to keep your brand and product messaging on target.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Attendify

JUNE 10, 2021

The event industry has undergone radical transformation in the past ten years, as digital and mobile app platforms have made virtual events more commonplace, and have likewise taken in-person and hybrid events, and the to new heights. The reality is that the success of an event isn’t just a matter of who shows up.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

Examples 92

Examples Brand Identity Branding Banners 92

Martech

JUNE 3, 2022

“It’s a more efficient and effective approach to go after accounts than it is just one or two individuals.” ” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. When brands create experiences that don’t resonate with consumers, they’re not utilizing their marketing dollars effectively.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

SpotMe Blog

JULY 25, 2021

It takes some extra planning and the right event technology to do the same in the virtual space. With the right hybrid event platform , you can ensure the experience for both live and virtual attendees are valuable. There are a few ways an even can be structured in order for it to be deemed, “hybrid.”

Examples 111

Examples Enterprise Management Work Management Conference 111

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Launch Marketing

MARCH 27, 2019

Conversely, outbound marketing refers to any kind of marketing where a company initiates the conversation through channels such as telemarketing, event marketing and direct mail. To design an effective email marketing campaign , make sure you know exactly who you’re speaking to through your emails.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48