markempa

MARCH 16, 2015

'Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little tim

Linkedin 259

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 259

ViewPoint

MARCH 17, 2015

'Several weeks ago I sat in on the 2015 Virtual Sales Kickoff hosted by S. Anthony Iannarino and Jeb Blount. It was an excellent session overall, but I was particularly blown-away by the first speaker, Mike Weinberg, author of the book published by AMA entitled New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development.

Cold Calling 232

Cold Calling B2B Sales Inbound Marketing Marketing Prospects 232

Onalytica B2B

MARCH 18, 2015

Digital Health is the convergence of the digital and genetics revolutions within medicine and health. The goal of digital health is to ultimately improve the quality of our healthcare and our daily lives. By adopting new technologies such as wireless sensors and trackers, healthcare can become more efficient, cheaper and more accessible. Consumers have already been seamlessly integrating digital health tools into their daily lives to monitor and improve their health.

Brand Identity 220

Brand Identity Branding PageRank Marketing Management 220

ANNUITAS

MARCH 17, 2015

'You’ve vetted the vendors, selected your features, sized your database and scheduled your implementation; you are now ready to deploy your marketing automation platform, right? Wrong. Without the correct staffing your marketing automation investment might as well be a car that sits in the garage, collecting dust.In every organization, regardless of how big or how small, there are team members that must be available and sufficiently trained to make the most of your marketing automation implement

Marketing Automation Services 209

Marketing Automation Services Marketing Automation Work Management Automation 209

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

MARCH 19, 2015

'At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place. While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test.

SERP 193

SERP Mobile Marketing SEM Conference 193

Webbiquity

MARCH 17, 2015

'As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links) but much more challenging to execute. The infographic below illustrates SEO best practices —the key “do’s” and “don’ts”–for 2015.

SEO 190

SEO Tactics Keywords Spending 190

Crimson Marketing

MARCH 18, 2015

'93% of marketers are using content marketing as a strategy, producing 27 million pieces of content per day—but studies show that 70% of that content is ignored. It’s a real challenge for marketers to know what buyers care about, and what will actually move the needle. The sheer volume of content is just too large to instrument manually, while marketing technology often falls short.

Fulfillment 189

Fulfillment PR Demand Generation Marketing & Strategy 189

KoMarketing Associates

MARCH 17, 2015

'One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. This change has become even more pronounced in the past few years, with the influence of several key factors.

Paid Content 192

Paid Content Search Marketing Paid Search Agency B2B Marketing 192

Marketing Insider Group

MARCH 16, 2015

'One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all.

SEO 177

SEO Content Marketing Paid Social Agency Planning 177

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Biznology

MARCH 17, 2015

'Bill Gates has expressed serious concerns about artificial intelligence and its threat to humanity, commenting on Elon Musk’s $10 million investment in support of research that keeps AI beneficial to humanity. People are starting to become concerned that the machines we create will eventually be able to turn around on us and betray the trust we have placed in them for so many years.

Automation 165

Automation Allocation Verticals Consulting 165

ANNUITAS

MARCH 19, 2015

'Admittedly, B2B enterprise marketers are in a tight spot. There are constant pressures to drive more revenue from marketing and that tends to leave no stone unturned when it comes to using marketing tactics. As the demand generation pressures mount, there seems to be a drive to try every tactic, just in case one more lead may come from it. According to the ANNUITAS 2014 B2B Enterprise Demand Generation Survey , more than half of marketers measure their demand generation programs and campaigns a

Tactics 158

Tactics Demand Generation Demand Case Studies 158

Writing on the Web

MARCH 19, 2015

'Do you use story telling on your blog or website ? For anyone involved in persuading others (i.e., everyone), success depends on cutting through the noise and clutter to make the sale or persuade others to adopt our point of view. Storytelling sells and persuades because it’s an innate skill that has evolved over centuries—something we all know how to do.

Storytelling 154

Storytelling Internet Marketing Online Marketing Order 154

Avitage

MARCH 19, 2015

'Marketing leaders, and the executive team to which they are accountable, understandably want to improve performance of customer facing content, get better outputs from content operations, and better returns on content investments. At the recent Content Marketing World, content ROI was a prominent topic. This post will provide an overview vision of what you must do to tune your content operations for optimal performance.

Content 139

Content Vendors Custom Publishing ROI 139

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Social Media

Biznology

MARCH 19, 2015

'The next frontier in technology is the Internet of Things (IoT)—the connection of everyday physical objects like thermostats, door locks, and household appliances to the Internet. The IoT promises a future where these devices talk to each other to create an ideal user experience across all devices (from toasters to cars) for customers. We’re starting to get glimmers of what this connected future might look like (e.g.

Internet Marketing 160

Internet Marketing Mobile Advertising Privacy Lock-In 160

Convince & Convert

MARCH 19, 2015

'Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. Whether a company’s stories engage, educate, or entertain, they encourage a consumer to pause, even if for a short time. But here’s the key question: How do companies get started with storytelling? The answer: a five-step process that any company can embrace.

Storytelling 167

Storytelling Marketing Budget Creation Startups Barriers 167

Direct Response Coach

MARCH 18, 2015

'This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. You have the three essentials components [.]. The post Are direct mail brochures necessary? appeared first on McCarthy and King Marketing.

Copywriting 131

Copywriting Direct Marketing Planning Campaigns 131

Crimson Marketing

MARCH 19, 2015

'Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%). Product innovation (34%). Emerging business models and competitors (33%). “B2Bs need to look at innovation from every angle if they want to succeed, as strategy, customer focus and B2B

Lead Ranking 125

Lead Ranking B2B Emarketing Barriers 125

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

MARCH 18, 2015

'My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. If everyone just pumps out more and more content, how will audiences have time to read it all? But if you can’t win on volume, what do you do instead? In this webinar, find out how to identify that unique something that marks your offerings and your audience as different from the competition.

Top of Funnel 153

Top of Funnel Segmentation Content Marketing Webinar Metrics 153

Convince & Convert

MARCH 20, 2015

'Content is king. You already knew that, though. If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement. Content marketing is an abyss, a black hole that we fall into every day because we’re trying to build a congregation and a fellowship of readers. We already know that content is king.

Peer-to-peer 167

Peer-to-peer Content Communities Distribution 167

B2B Marketing Traction

MARCH 20, 2015

'Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy. Build it and they will come! But this is why a lot of marketing – and a lot of businesses – fail. Executing marketing tactics before you’ve analyzed whether or not there is a target market that wants or needs your product is like putting the cart before the horse.

Analysis 116

Analysis Tactics B2B Marketing Planning 116

Adobe Experience Cloud Blog

MARCH 20, 2015

'Author: Ellen Gomes Harken back to the days gathered ’round the table for family game night and then imagine how much more fun it would be to play board games with your marketing team. The Game of Nurture captures the fun, strategic elements of lead nurturing by turning it into a board game. Not only will you discover who on your team is really competitive, you’ll get some practical tips to think about incorporating into your lead nurturing strategy.

Lead Nurturing 105

Lead Nurturing B2B Thought Leadership Leads Lead 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

MARCH 16, 2015

'The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. One of the cardinal rules of good branding is to consider the interests of the target audience before making decisions that may be inconsistent with what you want your brand to stand for in the eyes (and hearts) of your main customers.

Brand Identity 147

Brand Identity Branding Word of Mouth Trust Marketing 147

Convince & Convert

MARCH 17, 2015

'Brands’ ability to directly message to customers and prospective customers continues to diminish and/or become more expensive due to audience attention fragmentation. As a consequence, companies are making three key changes to their marketing approach: 1. Change the Target. Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, 1-to-1 fashion, eschewing reach for relevance. 2.

Advertising Agencies 163

Advertising Agencies Paid Search Agency Paid Social Agency Youtube 163

EMagine B2B Blog

MARCH 16, 2015

'While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts. Poor site architecture can lead to indexing issues, inefficient conversion rate optimization, and other SEO consequences. How can you make your website’s site architecture more SEO friendly?

SEO 87

SEO Marketing Websites Tips Keywords 87

Adobe Experience Cloud Blog

MARCH 18, 2015

'Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.

Marketo 105

Marketo CMO Thought Leadership Top of Funnel 105

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Biznology

MARCH 20, 2015

'There are two kinds of metrics in content marketing: process metrics and outcomes metrics. While both are important, they differ greatly in how they are important. Let’s take a look at each, their importance, and how they work together. Process Metrics. If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.

Process 140

Process Content Marketing Content Budget Programs 140

Convince & Convert

MARCH 19, 2015

'If you’ve ever been to SXSW, you know that a well-charged phone is a necessity. Even with numerous charging stations, most attendees have a moment where they find themselves low on juice. Inspired by St. Bernard rescue dogs in the Swiss Alps, mophie came to SXSW with a plan to save attendees in need. Dubbed “ mophieRescue ,” the team dispatched St.

Case Study 162

Case Study Case Studies Social Media Studies 162

Hinge Marketing

MARCH 19, 2015

'Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. And you’re growing your email list by offering longer-form premium content behind a simple registration form in your blog posts and on your website.

Top of Funnel 77

Top of Funnel Contact Marketing Marketing Funnels Contacts 77