Customer Experience Matrix
MAY 8, 2018
Some people have feared (or hoped) that the European Unions’ General Data Protection Regulation would force major change in the the marketing and advertising ecosystems by shutting off vital data flows. I’ve generally been more sanguine, suspecting that some practices would change and some marginal players would vanish but most businesses would continue pretty much as they are.
Zoominfo
MAY 7, 2018
Growth hacking—though, not a new concept, has swept the business world in recent months. The term refers to the use of experimentation and creativity as a means to ignite a company’s growth. Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. Traditionally, growth hacking has been associated with small budget, tech start-ups.
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DiscoverOrg
MAY 8, 2018
“HOW THE %$#@ DID YOU GET THIS NUMBER? Take me off your call list!”. … Not really the cold-call response you’re looking for! But you’ve been pursuing this company for almost a year. You finally found a direct phone number for the perfect decision-maker – AND a hot tip that the company finally got funding in place to purchase a solution like yours.
Marketing Insider Group
MAY 8, 2018
Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
MAY 11, 2018
Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils. We call them free spirits. We call them adventurous. But really what they are is fearless. Fearlessness is a virtue, enabling seemingly average people to accomplish extraordinary things.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
MAY 7, 2018
Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning “martech stack.” The consumer buyer’s journey is all about delivering the right message or offer at the right time.
Webbiquity
MAY 10, 2018
Guest post by Nathan Elly. Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. Whether a website has been practicing white hat, grey hat, or even black hat SEO, the entire industry has been affected by the recent updates.
Zoominfo
MAY 10, 2018
Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Although the sales productivity quandary can be attributed to many different factors—it’s largely due to bad habits formed after years of sales experience—bad habits you’re likely not even aware of.
Marketing Insider Group
MAY 7, 2018
How strong is your organization’s digital marketing strategy?We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to your goals can you ever hope to achieve them.If your organization veers on the vague end of the strategic planning spectrum, you may want to take your digital […]. The post Need a Better Marketing Strategy?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
KoMarketing Associates
MAY 7, 2018
Marketers who have invested in content marketing know that customers expect to get a certain amount of value out of their assets, but how much? Furthermore, how does this line up with what customers want from marketers? To gauge customer expectations, Meyocks recently surveyed a group of customers for their “The Case for Mentor Branding” white paper.
Webbiquity
MAY 8, 2018
Guest post by Nick Rojas. Two months ago, Webbiquity posted an article regarding mobile-first indexing. Since then, Google has officially started their mobile-first changeover, though it is still in the trial phase and only a select few websites are the testing grounds. Because the advertising and SEO worlds are profoundly affected whenever Google makes a change, it’s worthwhile to understand the best practices of mobile websites and move towards maintaining a mobile presence.
Zoominfo
MAY 6, 2018
Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Essentially, gatekeepers hold the key to B2B sales success. If you can’t convince a gatekeeper you’re important, you can kiss that sale goodbye.
Marketing Insider Group
MAY 9, 2018
To grow your ecommerce business in 2018, you have to be willing to invest in email marketing. As industries become more saturated and competition heats up, you have to work harder and harder to establish and nurture real relationships with your leads and customers. Email is one of the most powerful channels you can leverage […]. The post The Advanced Guide to Email Marketing for Ecommerce appeared first on Marketing Insider Group.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
KoMarketing Associates
MAY 9, 2018
Marketers have been integrating account-based marketing (ABM) into their overall strategies, but how confident are they in executing this part of their plan? To find out, Openprise recently surveyed marketing executives for its “2018 Marketing Operations Benchmarking Report.” Respondents were asked to rank their responses based on a scale of 1 to 5, with 5 being considered the best.
Avitage
MAY 11, 2018
In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. Does this really matter? During 20 years creating sales, marketing and training content for B2B organizations we discovered it really does. I believe this misunderstanding is a primary cause of poor or missing situation-ready sales content.
Zoominfo
MAY 8, 2018
Branding. If you’ve worked in business for any period of time, you likely hear this term thrown around a few times a day. But branding is a fluid, subjective concept that we don’t always take the time to quantify—a must in today’s competitive business landscape. Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success.
Marketing Insider Group
MAY 8, 2018
The world is constantly marching forward, and there is nothing you, your business, your marketing, or anybody else can do to stop it. Nobody can stay in high school forever, eventually they have to graduate. Children grow up, people move on, and new generations are born and old generations retire. Because the world is constantly […]. The post Keeping Your Marketing Fresh Year After Year appeared first on Marketing Insider Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
KoMarketing Associates
MAY 8, 2018
Marketers are constantly working to deliver memorable experiences to their customers and prospects, but how do the demands of tech buyers differ from the rest? To tap into what the average tech customer looks for from B2B marketers, Spiceworks recently surveyed 674 tech buyers from organizations across North America and Europe. Then, the buyers were separated according to their generation – Millennial, Gen X and Baby Boomer.
Avitage
MAY 11, 2018
In Marketing and Sales Content — Differences That Matter I identified the problem that few people explicitly understand the difference between sales and marketing content. Does this really matter? During 20 years creating sales, marketing and training content for B2B organizations we discovered it really does. I believe this misunderstanding is a primary cause of poor or missing situation-ready sales content.
Customer Experience Matrix
MAY 7, 2018
I’m no fan of the TV show Black Mirror – the plots are obvious and excruciatingly slow. But nevertheless, here’s a story for consideration. Our tale begins in a world where all data is stored in the cloud. This means people don’t have their own computers but can instead log into whatever machine is handy wherever they go. All is lovely until our hero one day notices a slight error in some data.
Marketing Insider Group
MAY 11, 2018
For the 174h episode of The Marketing Book Podcast, I interviewed Jeanne Bliss, author of Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers. It’s not much of a secret anymore that companies that proactively engineer a great customer experience tend to have faster growth and […]. The post Weekend Reading: “Would You Do That to Your Mother?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contently
MAY 9, 2018
A friend and I were recently discussing our favorite TV commercials over drinks because that’s just how cool we are. “I like that car ad where the wife is an astronaut and has to unlock her husband’s car from space,” she said, referring to a Hyundai TV spot. While the narrative had drawn her in, my friend had no idea what brand of car she was supposed to buy after watching it. ?.
Zoominfo
MAY 9, 2018
Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Today’s post is our 9 th installment in the series and includes blog posts about passive candidate recruitment, data-driven e-commerce, sales metrics, account-based selling, and more!
Adobe Experience Cloud Blog
MAY 9, 2018
As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and delivering them when customers are most receptive to their content.
Act-On
MAY 8, 2018
Google's Gmail update is built to make the static email inbox more interactive for users. The results could impact your B2B email deliverabilty. Here is what marketers need to know.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Contently
MAY 7, 2018
Ccontent is the atomic particle of digital marketing. Or the atomic unit. Or the currency ? Whatever you want to call it, there’s been a lot of chatter about how content—not data—is becoming the key barrier to marketing success in the age of fragmented channels, personalization, and digitally enabled customers. That theory became a reality at Marketo’s Marketing Nation Summit , the annual conference/party that celebrates all things marketing.
Content Marketing Institute
MAY 7, 2018
I opened a carton of eggs yesterday and one of them was gold. Solid gold. Crazy, right? Picture it. Eleven plain egg shells and one glorious dome of gold, glinting on my kitchen counter. I picked it up and, sure enough, it weighed a ton. I called the supermarket. Apparently, there was some mix-up with the department that supplies golden goose eggs to Jack and Beanstalk land or something.
Adobe Experience Cloud Blog
MAY 7, 2018
Utilizing videos to train your employees is a powerful strategy to equip your staff with the skills they need to excel. In many companies, employee retention is a challenge. There are many reasons for this, but sometimes it boils down to the employee not feeling engaged or confident in their position. Videos can help your employees pay close attention to training and retain more of what they learn.
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