Only B2B
JUNE 18, 2021
Are you seeking for valuable email marketing statistics to get ahead in 2021? You are at the right place! Businesses use sundry marketing techniques to reach a wider audience and make more sales. One of such techniques is email marketing. So, here we will be sharing the valuable Email Marketing stats for every business to consider. What Is Email Marketing and Why Businesses Find This Marketing Technique Reliable?
Marketing Interactions
JUNE 13, 2021
Last month, I attended the Break Sh!t event hosted by Terminus. It was a fun format and the short sessions from standouts including Andrew Davis , Katie Martell , Oli Gardner , Sangram Vajre , and more, were compelling. I could say a lot more about how great Jay Baer was as host or the wonderful saxophone intermissions played by Saxsquatch , but you can go see for yourself.
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DivvyHQ
JUNE 18, 2021
As content strategies grow more complex, it’s becoming more and more essential to build dedicated content teams with specialized creative practitioners. This post will help ensure you have the leadership, talent and practices needed to succeed.
Marketing Insider Group
JUNE 14, 2021
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
JUNE 15, 2021
Guest post by Priyanka Desai. Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. No wonder building an email list remains a priority for businesses of every type and industry. To attract more email opt-ins, you need to offer an incentive that’s valuable and unique.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
InsightSquared
JUNE 15, 2021
InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Now available, InsightSquared for Bullhorn delivers best-in-class activity reporting, dashboards and machine-learning insights to drive more placements and revenue . BOSTON — JUNE 15, 2021 — InsightSquared , the leader in revenue intelligence, today introduced the InsightSquared Platform for Bullhorn , a modern activity reporting and dashboarding solution that helps recruiting firms gain a competitive ad
Marketing Insider Group
JUNE 15, 2021
When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. The same concept goes for your website. Content pruning is an essential part of every content marketing strategy.
Webbiquity
JUNE 17, 2021
Contributed post. Branding a new company first requires conducting an in-depth characterization of the company. This involves evaluating competitors, target customers, and defining the brand’s unique benefits and personality. Without effective branding, and subsequently, marketing, there is no “brand,” just a business name. Every company must focus efforts into the vision it evokes.
KoMarketing Associates
JUNE 16, 2021
Video continues to grow as an asset for marketers, but new research suggests that not everyone has metrics in place to gauge the effectiveness of this form of content. Vidyard recently published its “2021 Video Benchmark Report,” and statistics showed that overall, the majority of marketers (34%) only have “basic” video content effectiveness measures in use.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Tomorrow People
JUNE 15, 2021
Operating in 15 countries, and serving more than 40,000 customers across Europe, you could say that NFON has already achieved a fair measure of success and brand recognition. Why settle for yesterday’s accolades? Boasting a company culture that embraces technology, along with leaders who are always looking forward, NFON asked the Tomorrow People team to develop a number of short videos to showcase some of their most compelling products.
Marketing Insider Group
JUNE 15, 2021
Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. and U.K. consumers said they were engaging with influencers “more or to the same exte
Zoominfo
JUNE 16, 2021
When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. But the very first step, he insisted, was creative outreach. Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard.
Industrial Marketing Today
JUNE 15, 2021
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Oktopost
JUNE 14, 2021
Potential customers rarely grow on trees. . It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation.
Marketing Insider Group
JUNE 16, 2021
Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account.
Hinge Marketing
JUNE 14, 2021
High quality premium content is arguably one of the most important elements of a successful content marketing strategy. It perfectly aligns with B2B buyers’ behavior patterns. . For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and
Sprout Social
JUNE 17, 2021
Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Inbox Insight
JUNE 14, 2021
Artificial Intelligence in digital marketing is a concept many B2B marketers struggle to get their heads around. However according to our latest research Full Disclosure; The B2B Content Intelligence Report , 67% of senior B2B marketers perceiving a high threat level from new market entrants leveraging AI. Such findings flag the dangers of lagging behind….
SEMrush
JUNE 14, 2021
It’s 2021, you need your digital marketing to move fast. To help you find, report and manage backlinks, Semrush is launching the fastest backlink analytics checker in the market.
Content Marketing Institute
JUNE 15, 2021
People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading → The post AI-Generated Content: Friend or Foe for Content Creators? appeared first on Content Marketing Institute.
Launch Marketing
JUNE 16, 2021
Webinars have become an extremely popular format to communicate, interact and relay information to clients, prospects and other professionals in the industry. With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. For example, webinar attendees increased 251% compared to last year’s attendance numbers and the hours of webinar content consumed increased 290%.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ClickZ
JUNE 14, 2021
30-second summary: Marketing isn’t solely the job of the marketing team, all employees play a role in brand-building and awareness. It’s the responsibility of the marketing team, though, to empower other team members to support marketing’s efforts. Employees: when in doubt, check your company website, amplify any and all of the content you see there. “Hi, I have a customer interested in X and I want to share our POV on that.
The Daily Egg
JUNE 17, 2021
A good website builder is the foundation for most successful websites, and Wix is certainly one of the best. With its extensive customization features and template range, Wix gives you complete freedom to design and manage your website with ease. Whether you want a website for blogging or a professional online store, Wix truly has […]. The post Wix Review appeared first on The Daily Egg.
Content Marketing Institute
JUNE 17, 2021
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading → The post 25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More appeared first on Content Marketing Institute.
Heinz Marketing
JUNE 14, 2021
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SEMrush
JUNE 16, 2021
A curated list of the best free public data sets and sources of information where you can research for content ideas and find valid data. The following public data sources are all reliable, credible and the best sources of all data across the internet.
Biznology
JUNE 18, 2021
I was talking to a friend recently, making plans to get together in person (finally) and comparing notes on our year, when she said something I can’t get out of my head: “Quitting is the new self-care.”. Her phrase was more plea than plan; few of us can just walk off our jobs. But that sentiment — some version of “I’m sick of this and I’m out of here ASAP” — is one I’ve heard echoed in dozens of conversations with burned-out professional women in the last month.
Content Marketing Institute
JUNE 14, 2021
Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen. Continue reading → The post How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes appeared first on Content Marketing Institute.
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