Webbiquity
MARCH 22, 2018
Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. Here’s how you can improve your sales and get ahead on Facebook. Gather Those Early “Likes” The more “likes” your page has, the easier it will be to get sales.
Marketing Insider Group
MARCH 22, 2018
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen because of a lot of work — engaging marketing campaigns, […]. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group.
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Zoominfo
MARCH 19, 2018
Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Consider these statistics ( source ): 78% of salespeople using social media outperform their peers. Social selling generates 38% more new opportunities than traditional sellers.
KoMarketing Associates
MARCH 22, 2018
Is your company in a niche or expanding to a new market? Does your website have a large inventory? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA).
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ViewPoint
MARCH 19, 2018
“But why,” she asked, “do I need to master deep digital analytics? I have people to do that and we get website stats. We know geo distribution, client and platform by user.”. It wasn’t an easy conversation. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
MARCH 23, 2018
Going where no company has gone before: finding a scalable way to boost customer retention Rosetta Stone, the leading provider of language-learning software, has been helping learners around the world master new languages for more than 25 years. In addition to learners at home, Rosetta Stone also serves educators and global businesses to help upskill.
KoMarketing Associates
MARCH 20, 2018
In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. In fact, a report from Walker shows that by 2020, customer experience will overtake price and product as the key brand differentiator.
ViewPoint
MARCH 22, 2018
Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer.
Biznology
MARCH 20, 2018
Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. They’re all pretty evergreen son this surely won’t waste your time to dig around.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
MARCH 21, 2018
You know what would be great? Being a little bit fitter. A little thinner. You know what else would be great? Some cool new marketing tactic that produces a 200 percent increase in leads in four short weeks. You know what’s not great—people claiming they can magically change your life with this one simple trick. […]. The post The Uncomfortable Similarity Between the Diet Industry and Marketing appeared first on Marketing Insider Group.
KoMarketing Associates
MARCH 21, 2018
Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. Research revealed that a lack of real-time customer insights (31 percent) is still holding organizations back from CX success.
Zoominfo
MARCH 20, 2018
It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work. With the adoption of social networking as a business practice, the line between personal and professional is becoming more and more blurred.
Biznology
MARCH 23, 2018
I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I get annoyed, especially when the so-called common wisdom is driven by the profit motive, or by fashion, or political correctness. Let me share a few ironies that I’ve noticed, and I hope readers will add others to the list.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Marketing Insider Group
MARCH 23, 2018
For the 167th episode of The Marketing Book Podcast, I interviewed Joey Coleman, author of Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days. The author’s theory of building customer loyalty isn’t about focusing on marketing or closing the sale: It’s about the first 100 days after the sale and […]. The post Weekend Reading: “Never Lose a Customer Again” by Joey Coleman appeared first on Marketing Insider Group.
KoMarketing Associates
MARCH 19, 2018
Small businesses continue to turn to SEO as a marketing tactic, but new research suggests that they struggle when it comes to showing an ROI. Clutch recently surveyed 351 small businesses to learn how they invest in SEO, as well as how they benefit from this tactic. The results found that 55 percent of small businesses now invest in SEO, which is a 3 percent increase from last year. “Every business is a viable candidate for SEO, unless they absolutely don’t require business from the
Act-On
MARCH 22, 2018
Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? This Rethink Marketing episode transcript covers all of that and more.
Biznology
MARCH 21, 2018
It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible to create bad experiences even if you have good people and plenty of funding. In fact it happens often, thanks to organizational blockers. It’s time to redesign the organizations themselves. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Kaon
MARCH 23, 2018
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0, Kaon Interactive continues to lead the AR adoption race in the B2B space, with 50+ live enterprise Kaon AR ® applications in use by hundreds of thousands of customers, sales teams and channel partners globally.
KoMarketing Associates
MARCH 20, 2018
Marketers may attempt to budget accordingly throughout the year, but new research indicates that they still fear wasting funds on investments that may not generate ROI. Rakuten Marketing recently conducted the “What Marketers Want in 2018: Five Strategic Opportunities for 2018” report, polling more than 1,000 marketers across the U.S., United Kingdom, France, Germany, and Asia-Pacific region.
Customer Experience Matrix
MARCH 18, 2018
For the past year, the most common question about Customer Data Platforms has been how they differ from Data Management Platforms. Recently that seems to have changed. Today, the question everyone seems to be asking is what project they should pick as their first CDP use case. That’s certainly progress but it’s a much harder question to answer than the one about DMPs.
Contently
MARCH 20, 2018
When I first started writing blog posts, I knew next to nothing about SEO. I’d write headlines just because I liked the sound of them, and I had no concept of keyword selection. If I used internal linking , it was a happy accident. According to a study by Small Business Trends , that’s not uncommon. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 percent think being found on Google is important.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
WriteSpark
MARCH 21, 2018
Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects.
Act-On
MARCH 20, 2018
The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well as any business doing business with them, regardless of where they are based. Learn what Marketers need to know about GDPR today.
Convince & Convert
MARCH 19, 2018
As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. I predict this trend will continue to rise in 2018 and beyond. The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention.
Marketing Insider Group
MARCH 20, 2018
The adage “the customer knows best” has remained with good reason. In today’s highly competitive marketing environment where your potential customers have endless options, you must cater to the idea that customers (and potential customers) are king with a superior customer experience (CX) across your entire marketing strategy. CX, often confused with user experience (UX), […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
WriteSpark
MARCH 21, 2018
Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are expected to be a white paper writer, a web content writer, and a blog post writer. However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects.
Act-On
MARCH 21, 2018
Choosing a marketing automation platform is tough. Here's how to pick a tool you and your team will be happy with now, and a few years from now.
Contently
MARCH 20, 2018
When I first started writing blog posts, I knew next to nothing about SEO. I’d write headlines just because I liked the sound of them, and I had no concept of keyword selection. If I used internal linking , it was a happy accident. According to a study by Small Business Trends , that’s not uncommon. Forty-five percent of small businesses aren’t sure what SEO means, yet 98 percent think being found on Google is important.
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