Sat.Aug 13, 2011 - Fri.Aug 19, 2011

Trending Sources

What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two. Certainly not with advertising.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. have several favorite tools and models for analyzing a client’s marketing strategy. ” My favorite tools help provide three must-have pieces of information: 1. Know thy customer; 2. Know thyself; and 3. Know thy industry. The Marketing Persona – know thy customer.

SWOT 101

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. Keep it fresh.

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Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation Blog

Tweet Too many marketers think that their inside sales teams are alchemists. They dump data that’s absolute garbage into the top of the sales funnel and expect sales lead gold to come out the other side. This came to mind when my teleprospecting team was struggling with one of our lead-generation clients. Think fast food joints and mom-and-pop businesses. Is the information current and complete?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. The Importance of Relevance.

When Sales and Marketing Collide – SMarketing

B2B Marketing Insider

One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. “If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale. Therefore 2,000 leads will generate two sales.”. Sales and marketing has changed so much it’s amazing. No they won’t.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

The Social Buyer Engagement Index

Tony Zambito

Image by Ross Mayfield via Flickr. In my recent article, The Ascent of the Social Buyer , I made mention that social buyers today were exhibiting an internalized Social Engagement Index.    The mention of a Social Engagement Index is not new.    The people at Alterian have talked about a Social Engagement Index (SEI) as well as a Social Sentiment Engagement Index (SSEI). 

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Road to Revenue: Feel Your Customer and Facilitate the Buy

Conversionation

Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.]. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales

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Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”

Fearless Competitor

B2B Demand Generation | Laugh and Learn. In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET. If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ?

Top 10 Critical Elements of B2B Marketing Plans | Marketri

Marketri

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10 ways to use psychology to lure web customers

grow - Practical Marketing Solutions

I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet marketing.  Here are a few ideas to &# psych&# your visitors into spending more time on your website and your blog. 1) Social proof is king. Strange but true. This is spooky but it really is true.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Can CRM Add-Ons Replace Marketing Automation?

Customer Experience Matrix

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary. But there are also a few vendors who have bet in favor of merged systems, so it wouldn’t be fair to ignore their view entirely. Of course, the jackpot here is Salesforce.com. It also provides real-time alerts and landing pages. On the other hand….

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For Small Business, Social Media is Word-of-Mouth Struck by Lightning

Blue Focus Marketing

“Demystifying social media for small business&#. This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business.  In part 2, we will talk to several experts for advice on how to leverage social media.). Successful small businesses have always focused on people – serving customers, making connections and going that extra mile. 

Why We Need More Social And Less Marketing

B2B Marketing Insider

Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business. To me, marketing’s main goal  is to advocate for customers. Where is the leadership? Sharing is Caring. Photo Source.

Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine

Savvy B2B Marketing

You want your website to drive leads and sales, but for some reason it’s not doing either. It looks really pretty and everyone in the office thinks it’s great. So what’s going on? Some of the worst websites are created out of love; they are a classic example of being too close to the subject matter. Not stating what you do. He won’t bother. ” 2. No call to action.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine. Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website.

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No time to stop — Mobile pushes new boundaries

grow - Practical Marketing Solutions

The other say I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile too!&#. could only sigh and nod in agreement.  Of course he’s right.  Just when we were starting to get social media down, the mobile imperative grows stronger. billion people with Internet access.

So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”

The ROI Guy

In a recent discussion group on value selling, one of the participants indicated that they had just launched a new set of value-focused sales tools, and that the use of this approach was “old hat”. The good news is that many marketers and sales enablement groups have realized the change in buyers over the past decade. So challenge met and opportunity seized, right? Not so fast.

Social Media Messages – How Many are Enough?

B2B Marketing Traction

Tweet. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. If you fail to plan, you plan to fail. Read my previous post,  Is Your Marketing Plan SMART? , for more on this. How long should they be?

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence? The first search result should be for your website. If not, you have a SEO problem. You’ve also created a credibility problem.

Social Marketers: Is It the Seven Year Itch?

Marketing Edge

There are hundreds of surveys these days about social media usage with varying degrees of accuracy. Suffice it to say this one from GlobalWebIndex showcases the general mood of fatigue by users of. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. corporate marketing marketing social media Facebook decline Facebook users defecting google+ social consumer decline social fatigue social media strategy

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design. You can find a long list of the Featured sources on the right side.  You can change the Edition at any time. 

How Marketing Can Double the Effectiveness of Your Sales Force

Great B2B Marketing

I was talking to a former colleague yesterday and she made the claim that as a marketer, she had no control over the sales process and little or any impact on revenue. Regardless Regardless of whether this is true at her particular company, B2B marketers should (and do) have substantial impact on sales revenue.  In fact, there are many instances where upgrading the marketing function can bring a much larger boost to the top line than hiring more sales people. Remember that it is not the brilliance of the message that wins the day, but rather the quality and consistency of the message. 

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits. Site owners cannot manually add sitelinks to their website. Sitelinks appear only for websites chosen by Google that meet certain criteria.

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Can We Save Twitter From Ourselves?

Digital B2B Marketing

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. What Will Normal Be? Your Turn.

Be Everywhere Online – Without Your Foot in Your Mouth

Webbiquity

Guest post by Kristin Zhivago. Tom is right. As he contended in Web Presence Optimization Reloaded , you should be “everywhere.&# You have to appear in all the channels where your customers may be lurking. But—and this is big—if you appear in those channels with a message that does not resonate with your potential buyers, it’s worse than not being there at all. They will buy more.

10 Awesome Google+ Presentations to View Today

Hubspot

The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. It also has marketers in a tail spin. You mean I have to learn how to use and leverage yet another social media platform? I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". Enjoy the slides! 1.

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The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.