Sat.Aug 13, 2011 - Fri.Aug 19, 2011

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What a Hotel Manager Taught Me About the Future of Business

Paul Gillin

Scott Wright is the general manager of the Wyndham Wingate Hotel in Erlanger, KY, and in a 15-minute ride to the airport yesterday morning he taught me something about the future of business. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two. Certainly not with advertising.

Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites

Writing on the Web

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Your Blog & Facebook, Social Sites" width="300" height="104" /> Today’s guest post is written by Christine Buffaloe, of Serenity Virtual Assistant Services , a great resource for social media know-how, for Facebook , LinkedIn and Twitter. Keep it fresh.

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

Tweet. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. have several favorite tools and models for analyzing a client’s marketing strategy. ” My favorite tools help provide three must-have pieces of information: 1. Know thy customer; 2. Know thyself; and 3. Know thy industry. The Marketing Persona – know thy customer.

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9 Experts Answer “What Makes an Online Video Worth Sharing?”

It's All About Revenue

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. With that in mind, we asked nine experts across a wide range of disciplines – from journalism and advertising to video marketing and content marketing – to answer that simple question.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

When Sales and Marketing Collide – SMarketing

B2B Marketing Insider

One of the major problems at technology start up’s today is the lack of understanding of how much sales and marketing principles have changed. “If I need to double revenue growth, I need to double my sales force to drive it” or “I need to generate 1,000 leads to generate one sale. Therefore 2,000 leads will generate two sales.”. Sales and marketing has changed so much it’s amazing. No they won’t.

10 ways to use psychology to lure web customers

grow - Practical Marketing Solutions

I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet marketing.  Here are a few ideas to &# psych&# your visitors into spending more time on your website and your blog. 1) Social proof is king. Strange but true. This is spooky but it really is true.

Laugh and Learn featuring @fearlesscomp | Episode 40 “Always Be Helping”

Fearless Competitor

B2B Demand Generation | Laugh and Learn. In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET. If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ?

Do You Expect Your Inside Sales Team to Practice Alchemy?

B2B Lead Generation Blog

Tweet Too many marketers think that their inside sales teams are alchemists. They dump data that’s absolute garbage into the top of the sales funnel and expect sales lead gold to come out the other side. This came to mind when my teleprospecting team was struggling with one of our lead-generation clients. Think fast food joints and mom-and-pop businesses. Is the information current and complete?

Why We Need More Social And Less Marketing

B2B Marketing Insider

Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. And while there are plenty of big thinkers who are debating the semantics, I am concerned about driving real change in business. To me, marketing’s main goal  is to advocate for customers. Where is the leadership? Sharing is Caring. Photo Source.

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Marketing 3.0: How Marketing Gurus Catch Up With Old Realities

Conversionation

Last year, Philip Kotler, Hermawan Kartajaya and Iwan Setiawan published their book “Marketing 3.0: From Products to Customers to the Human Spirit”. It is essentially about how customers should not be looked upon as consumers but as “as complex, emotional, value-driven and multi-dimensional human beings”. Marketing 3.0, also known as human-centric marketing (or as I [.]. Marketing theory Opinion human-centric marketing Marketing 3.0 Philip Kotler

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. The Importance of Relevance.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

No time to stop — Mobile pushes new boundaries

grow - Practical Marketing Solutions

The other say I was walking a client through a social media strategy workshop. At the end of the long day, he turned to me and said, “And we’re probably behind on mobile too!&#. could only sigh and nod in agreement.  Of course he’s right.  Just when we were starting to get social media down, the mobile imperative grows stronger. billion people with Internet access.

The Road to Revenue: Feel Your Customer and Facilitate the Buy

Conversionation

Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. She sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.]. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue sales

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Google Adsense rewards super-quick page loads

Biznology

Image via Wikipedia. by Chris Abraham. Maybe the reason why you can't even quite get into the top-five or number-one spot on Google search is because you're not spending enough time or money getting the best Web host and Web server you can afford and then optimizing how your serve your Web pages , especially when your modern CMS is backed by a database. Take it to the bank.

QR Codes: Is Your QR Code Secure?

PWB Marketing Blog

QR Codes encode data, it doesn’t encrypt data. So, the code will encode bits of data that represent a website URL. As long as the QR generator website you use doesn’t redirect to the generator’s website but instead links directly to your website, you’ll be fine. Some generators will first point users to their own server or website to get analytics and then redirect the user to the actual website.

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For Small Business, Social Media is Word-of-Mouth Struck by Lightning

Blue Focus Marketing

“Demystifying social media for small business&#. This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business.  In part 2, we will talk to several experts for advice on how to leverage social media.). Successful small businesses have always focused on people – serving customers, making connections and going that extra mile. 

How Marketing Can Double the Effectiveness of Your Sales Force

Great B2B Marketing

I was talking to a former colleague yesterday and she made the claim that as a marketer, she had no control over the sales process and little or any impact on revenue. Regardless Regardless of whether this is true at her particular company, B2B marketers should (and do) have substantial impact on sales revenue.  In fact, there are many instances where upgrading the marketing function can bring a much larger boost to the top line than hiring more sales people. Remember that it is not the brilliance of the message that wins the day, but rather the quality and consistency of the message. 

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

The evolution of social media power and influence

grow - Practical Marketing Solutions

I was recently interviewed about Klout and social influence by Vinícius Cherobino of Galileu, a scientific magazine in Brazil. thought his questions were especially good and wanted to share this content with you: Galileu: How do you view the rankings and people’s influence score published on the Internet (such as Klout or Peer Index)? What are the main consequences of this process?

Top 10 Critical Elements of B2B Marketing Plans | Marketri

Marketri

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Sitelinks: Has Google Rewarded Your Site With Sitelinks Yet?

PWB Marketing Blog

Have you ever noticed those sub-links under a search listing when you do a Google search? Google calls them sitelinks and they appear only for certain websites triggered by certain keywords. Not every website gets them and ones that do reap big benefits. Site owners cannot manually add sitelinks to their website. Sitelinks appear only for websites chosen by Google that meet certain criteria.

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The Social Buyer Engagement Index

Tony Zambito

Image by Ross Mayfield via Flickr. In my recent article, The Ascent of the Social Buyer , I made mention that social buyers today were exhibiting an internalized Social Engagement Index.    The mention of a Social Engagement Index is not new.    The people at Alterian have talked about a Social Engagement Index (SEI) as well as a Social Sentiment Engagement Index (SSEI). 

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Can CRM Add-Ons Replace Marketing Automation?

Customer Experience Matrix

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. It’s a view I discuss sparingly in public, since so many of my friends in the marketing automation industry have a vested interest to the contrary. But there are also a few vendors who have bet in favor of merged systems, so it wouldn’t be fair to ignore their view entirely. Of course, the jackpot here is Salesforce.com. It also provides real-time alerts and landing pages. On the other hand….

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Fix the Top 3 B2B Website Copywriting Mistakes to Turn Your Site into a Lead Generating Machine

Savvy B2B Marketing

You want your website to drive leads and sales, but for some reason it’s not doing either. It looks really pretty and everyone in the office thinks it’s great. So what’s going on? Some of the worst websites are created out of love; they are a classic example of being too close to the subject matter. Not stating what you do. He won’t bother. ” 2. No call to action.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. Is your Internet presence active or absence? The first search result should be for your website. If not, you have a SEO problem. You’ve also created a credibility problem.

So You Think Your Sales Team Can Dance? Buyers Say “Think Again.”

The ROI Guy

In a recent discussion group on value selling, one of the participants indicated that they had just launched a new set of value-focused sales tools, and that the use of this approach was “old hat”. The good news is that many marketers and sales enablement groups have realized the change in buyers over the past decade. So challenge met and opportunity seized, right? Not so fast.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

6 Ways To Beat Your B2B Competition Using Social Media

Social Media B2B

B2B companies looking to get a leg up on their competition should consider how social media can help. Through strategic use of the various social media platforms and tools there are several tactics you can implement to help your business position itself ahead of your competitors. 1. Do Your Research. Setting up the tools and keywords/phrases to monitor your industry is imperative.

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Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. However, these have been from other industrial marketing consultants like me.

Brochureware Is Not a Dirty Word

Marketing Craftmanship

Brochureware is the term used, often with derogatory marketing implications, to describe websites consisting entirely of static pages that promote a company’s products and services, people and value proposition. Most brochureware websites contain no content that requires updating, and other than perhaps a “Contact Us” form, no interactive capabilities.

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A Crash Course in Social Advertising [Free eBook]

It's All About Revenue

by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup. That’s to say, not at all. But people have come to realize that, at some point, the networks they turn to for job hunting, friend making, and thought sharing need to generate revenue in order to survive. It also predicts what’s next in the industry. Share email.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. The central doctrine of social media marketing is that you need to be where your customers are, and sometimes these customers are spending more time on other platforms that might be under your radar.

10 Awesome Google+ Presentations to View Today

Hubspot

The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. It also has marketers in a tail spin. You mean I have to learn how to use and leverage yet another social media platform? I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". Enjoy the slides! 1.

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Be Everywhere Online – Without Your Foot in Your Mouth

Webbiquity

Guest post by Kristin Zhivago. Tom is right. As he contended in Web Presence Optimization Reloaded , you should be “everywhere.&# You have to appear in all the channels where your customers may be lurking. But—and this is big—if you appear in those channels with a message that does not resonate with your potential buyers, it’s worse than not being there at all. They will buy more.

Don’t Forget Tech Can Make You Happy – Or Why I Love Spotify

It's All About Revenue

by Joe Chernov | Tweet this It’s understandable that most of the content on this B2B marketing blog centers on business technology. But every once in a while, a personal tech innovation comes along that captures our attention. Music-sharing service Spotify is one such innovation. What makes Spotify remarkable? asked John Bigay , who is not only the CMO of a publisher and media company Barefoot Books , but also one of the most “plugged in&# music fans I’ve ever met. Here are John’s thoughts on Spotify. We live in remarkable times. So what was different about Spotify?

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How to grow your blog like a Fortune 500 company

grow - Practical Marketing Solutions

By Srivinas Rao, Contributing {grow} Columnist. If there’s one exercise that continually causes my blog to grow, it’s conducting a quarterly review.  If you want your blog to turn into a business you have to treat it accordingly. Fortune 500 Companies do quarterly reports, so why not model some of their best practices? Why You Should Do This. The Review Process. Traffic + Subscribers. Projects.

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