The Point

JULY 26, 2022

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?

B2B Marketing 474

B2B Marketing B2B Thought Leadership B2B Thought Leadership 474

Kaon

JULY 20, 2022

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

Trade Show 325

Trade Show Marketing Strategy Marketing & Strategy Generation 325

Vision Edge Marketing

JULY 26, 2022

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.

Marketing 325

Marketing 325

Webbiquity

JULY 19, 2022

Guest post by Ron Stefanski. Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Image credit: Nathan Dumlao on Unsplash. Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Anyword

JULY 19, 2022

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you.

Email Marketing 189

Email Marketing Service Tools Best Practices 189

The Point

JULY 26, 2022

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

Top of Funnel 484

Top of Funnel Buyer's Journey Marketing Funnels B2B 484

Sword and the Script | B2B

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Cost 159

Cost Analysis B2B Content 159

Industrial Marketing Today

JULY 19, 2022

Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of the top-performing industrial marketing tactics. You don’t have to take my word for it. “Email marketing emerged as the top option for manufacturing and engineering.

Email Marketing 163

Email Marketing Click Rate Tactics Marketing 163

Webbiquity

JULY 28, 2022

Guest post by Flavia Silipo. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails.

Product 257

Product Effectiveness Template Marketing Automation Services 257

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Square 2 Marketing

JULY 20, 2022

Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results.

Paid Search Agency 149

Paid Search Agency Companies Leads Lead 149

Triblio

JULY 20, 2022

Tips from Leadsift on building your intent data activation plan to set yourself up for success & avoid common pitfalls

Intent Data 156

Intent Data Intent Tips Activities 156

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

Social Media 145

Social Media Social Marketing Media Curation 145

Search Engine Journal

JULY 2, 2022

Want to know how social networks determine which content makes it into users' newsfeeds? Learn more about the top social network algorithms. The post A Guide To Social Media Algorithms & How They Work appeared first on Search Engine Journal.

Social Media 145

Social Media Media Social Networks Content 145

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company.

Privacy 142

Privacy Privacy Protection Business Case Studies 142

Brandwatch Marketing

JULY 6, 2022

With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. Some may wish to track the tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons of other options. You can plenty of this with Twitter search.

Twitter 139

Twitter Analytics Tools Best Practices 139

Content Marketing Institute

JULY 21, 2022

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.

SEO 138

SEO SERP Content Marketing Google 138

Triblio

JULY 20, 2022

Reflecting on a less-than-perfect first half? Use these ABM program metrics to reach your goals in the future.

Account Based Marketing 156

Account Based Marketing ABM 156

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

The Daily Egg

JULY 4, 2022

Social media can be a real time waster if you don’t have the right systems to manage it. Everything happens so fast. The post Hootsuite Alternatives appeared first on The Daily Egg.

Social Media 137

Social Media Media Marketing Websites 137

Search Engine Journal

JULY 14, 2022

Discover the 10 best tips to write posts that attract and engage your audience on any social media platform. The post Tips For Writing Social Media Interaction Posts That Get Noticed appeared first on Search Engine Journal.

Social Media 144

Social Media Tips Media Best Practices 144

Oktopost

JULY 13, 2022

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. According to a 2020 review, 9%-82% of people experience a form of imposter syndrome throughout their lifetime – and that number increases in the first few weeks of starting a new job.

Transparency 131

Transparency Advertising Agencies Paid Search Agency Click Rate 131

CopyBlogger

JULY 14, 2022

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading. The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger.

Features 135

Features Content Marketing Content Marketing 135

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Content Marketing Institute

JULY 14, 2022

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.

Generation 135

Generation Content Companies 135

Triblio

JULY 20, 2022

Triblio's ABM experts answer the top account-based marketing questions we've seen across Reddit & LinkedIn.

Account Based Marketing 156

Account Based Marketing ABM Linkedin Marketing 156

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. However, even before the emergence of ‘BookTok’ in 2020 – where (teenage) influencers are racking up billions of views – Penguin Young Readers, also known as Penguin Teen, was building out its brand on the platform.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Search Engine Journal

JULY 15, 2022

By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.

SEO 143

SEO ROI Tactics Process 143

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time. It’s normal to feel that uncertainty around what you’ll do with your social media program, and how you can move forward as painlessly as possible.

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

DivvyHQ

JULY 26, 2022

In today's crowded B2B marketplace, how do you build a social media marketing strategy that will show improvement in the KPIs that matter most to your company? Grace Lau of Dialpad explores the B2B market and provides some excellent guidance for you to consider in today's post.

Social Media 134

Social Media B2B Marketing Social Marketing Marketing Strategy 134

The Daily Egg

JULY 14, 2022

If you’re running an ecommerce store, then you know the importance of monitoring key performance indicators (KPIs). By tracking the right KPIs, The post The Complete Guide to Ecommerce KPIs appeared first on The Daily Egg.

eCommerce 134

eCommerce Marketing Websites 134