November, 2015

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The New Rules of Social Marketing and PR

Convince & Convert

It’s All About Now, Now, Now. Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture.

PR 316
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What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

People don’t always tell you what they’re thinking. In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. Business relationships rely on some of the same data points but are often distanced from targets and customers by geography, station (status in the food chain of the individual with final say-so) and decision-making protocols like RFP docs, requisition requests, and othe

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Effective B2B Marketing Leaders Do This

Marketing Insider Group

Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. But with so many new technologies rising up every day, how does a marketer decide which tools, channels, and metrics to focus on to improve marketing performance […].

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How can you produce content for me when you’re not an expert?

Sales Engine

A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. Producing content in-house isn’t really a viable option because the thought leaders in the organization don’t have the time (or the skills) to write. Outsourcing to a writer hasn’t been a great option either because even though at first it seems like an inexpensive alternative, it becomes cost-prohibitive when you consider all the t

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers

Customer Experience Matrix

Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Here’s another log for that fire: Model Factory from Modern Analytics , which promises as many models as you want for a flat fee starting at $5,000 per month. You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Can free toasters* and a loyalty card be far behind?

Analytics 140

More Trending

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3 Really Difficult Ways to Create Great Customer Experience

Convince & Convert

Image via BigStockPhoto.com. How do you make purchase decisions today? Cost? Availability? Reputation? Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. You probably believe this, as the importance of “customer experience” is in the lips of every consultant, and in the pages of every business publication.

Microsite 167
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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Hopefully your organization is well ahead of performance benchmarks this year. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

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Making the Case for Account-Based Marketing: Doing the Math

ANNUITAS

Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume. The best marketers understand that pipeline generation and revenue are more important than lead volume, but volume still plays a role regardless to how success is measured.

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Announcing The Launch Of ‘The Content Formula’ Book

Marketing Insider Group

I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content Marketing Institute, and author of Epic Content Marketing and Content, Inc. We created The Content Formula to answer the biggest question currently on marketers’ minds: what is […].

Content 143
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Blackbaud Built A Foundation For Customer Advocacy

Influitive

Those who work at not-for-profit organizations love being part of a community. That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. However, the program didn’t give Blackbaud’s passionate advocates many activities to do—or a lot of professional perks. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy.

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Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs. Some at the event wondered if a whole conference dedicated to technology was really necessary – after all, they said, isn’t nearly everything we do as marketers driven by technology these days?

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Why Twitter Killed the Twitter Share Button

Convince & Convert

Image via BigStockPhoto.com. Where’d the numbers go? Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Imagine if you woke up tomorrow and all the street numbers had been washed away. For bloggers, that’s not an overly dramatic comparison, as the Twitter share count has been used as talisman of “social proof” since Twitter became de rigueur as

Twitter 167
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Why say “Thank You” at work?

Kaon

It’s Thanksgiving. We usually spend this time with friends and family, reflecting on all those things for which we are grateful in our lives. Regardless of our individual “ups and downs” throughout the year, looking at how so many people all over the world are literally struggling to save themselves from the ravages of war and terrorism will quickly put our struggles into perspective.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Great Blog Content:2 Reasons for Writing Stories

Writing on the Web

Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers. To do this, blog writers need to get real with readers – they need to step away from their anonymous masks and get emotional.

Content 109
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How To Write From Your Core

Marketing Insider Group

When you write from your core, you start to rip down the illusions of your former self so that you can prepare yourself for what’s next. Dissolving your excess may be scary and uncertain but it allows you to align with who you’re becoming – instead of staying comfortable in who you were. While you may crave certainty, it’s […]. The post How To Write From Your Core appeared first on Marketing Insider Group.

Marketing 110
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Top Takeaways from #SDTechX

Lattice

Last week SiriusDecisions hosted its inaugural Technology Exchange in San Francisco. As soon as we heard about the event, we knew that it was right up our alley. The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. As a marketer, I am always interested in learning about new technologies and how other companies are leveraging them to drive results.

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Quiz: What’s Your Marketing Personality Type?

Influitive

Ever wonder if you’re on the right career path? Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). You’ll also find out how to take your career to the next level and get to share your results with your network. Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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You Will Never Be This Honest In Your Marketing

Convince & Convert

Image via BigStockPhoto.com. Trust is the foundation upon which ALL business success is built. Without trust, nothing else matters. Price doesn’t matter. Customer service doesn’t matter. Marketing sure as hell doesn’t matter. Trying to succeed in business without trust is like trying to drink coffee without a cup. One of the very best ways to gain and keep trust is to be disproportionately open and honest.

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“Digital” is an entirely new Marketing Business Model

Kaon

It is no longer sufficient for marketers to “go digital”. In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g. a product launch, or website redesign, or trade show) to a continuous process both of brand development as well as purchase enablement.

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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. It’s also challenging to do well.

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Inside Out: Why Fear Is The Key to Confident Content That Converts

Marketing Insider Group

Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]. The post Inside Out: Why Fear Is The Key to Confident Content That Converts appeared first on Marketing Insider Group.

Content 114
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Gobbledygook: sadly, it’s still alive and well

Biznology

Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “ Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and collateral put out by marketing organizations. It’s been a while since David updated his list, so I checked through my email archive to see if things have changed very much.

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5 ways to use Design Thinking in your daily routine

Brandfolder

What do the iMac computer, the Polaroid camera, and the Model T have in common? They’re the results of __design thinking__, a problem solving technique that combines logic, intuition and.

Design 93
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Retaining Customers Requires Innovation

Convince & Convert

If you run any kind of business, you need to be constantly improving your product or service. Or at least considering what your customers need—which includes how their needs may have changed over time. By 1927, cars from Ford Motor Company accounted for more than half of all automobiles in the world. But it was also in the 1920s that Alfred Sloan at General Motors applied trends in the fashion world to the automotive world and introduced the annual model year change.

Pricing 165
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The Emergence and Growth of AI

xiQ

The Emergence and Growth of AI. And how it will affect you. Skynet is on it’s way, but not at all like we imagined. There is a lot of information out there (approximately 74 gigabytes of data are sent to the average consumer on an average day across the United States). Too much, at times. It doesn’t help that essay platforms like Medium (irony duly noted) and blogging platforms like WordPress (which was recently estimated to run roughly 25% of the internet ) have made it easier than ever before

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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Ignorance Isn’t Bliss

eTrigue

Is Marketing a Bottleneck or Sales Enabler? Ignorance isn’t always bliss – especially when it comes to missed opportunities. Why miss out on sales opportunities because you don’t know something that you easily could know? Every sane executive responsible for. The post Ignorance Isn’t Bliss appeared first on eTrigue.

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Inside Out: Why Fear Is The Key to Confident Content That Converts

Marketing Insider Group

Fear is only temporary. Regret lasts forever. ~ Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]. The post Inside Out: Why Fear Is The Key to Confident Content That Converts appeared first on Marketing Insider Group.

Content 104
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Online Engagement is about the trip not the car

Biznology

Let’s say you’re the husband of a loving wife and the dad of a rebellious teenage girl who is about to fly the coop and you’ve always had the dream to follow the footsteps of your favorite writer, Johann Wolfgang von Goethe , as he traveled from gray Germany down to Rome and Naples in 1786–88, and the Berlin Wall comes down and Germany is unified.