June, 2016

article thumbnail

7 Lead Management Tools That Will Save You Hours

Marketing Insider Group

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. […].

article thumbnail

Can the value of lead nurturing be quantified?

Sales Engine

Most marketing and sales leaders in the business-to-business world know that nurturing leads is essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person. Buyers today often use the Internet to research products and vendors long before they’re prepared to make a purchase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is the Minimum Acceptable Close Rate on Leads?

ViewPoint

I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. First, here is the question as posted: "What is the minimum acceptable close rate for leads provided to sales in a complex selling situation (long sales cycle and multiple decision-makers)?". One thing I like about LinkedIn is that there are lots of people who genuinely want to help!

article thumbnail

Why Every Company Has Time For Customer Advocacy (And Where To Find It)

Influitive

Marketers are busy people. That’s why the thought of managing another program or piece of technology every day sounds about as appealing as the next Justice League movie. You’ve got growth targets to hit, right? You don’t have time to delight your customers with something like an advocate community. (Isn’t that someone else’s job anyway?). The post Why Every Company Has Time For Customer Advocacy (And Where To Find It) appeared first on Influitive.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.

Google 154

More Trending

article thumbnail

Are You Leveraging Your Content for Sales Enablement?

Marketing Insider Group

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Of course you do. But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change. […]. The post Are You Leveraging Your Content for Sales Enablement?

article thumbnail

Frenemies: The Dangerous Distrust Between Sales and Marketing

Sales Engine

Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. Like any journalist, you won’t get paid unless you deliver. It’s natural, then, for you to be singularly focused on finding those witnesses—talking to anyone else might seem like a waste of time. The scenario is similar for any quota-driven B2B sales team.

article thumbnail

Q&A With Dave Stein and Steve Andersen

ViewPoint

A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. Co-authored by sales luminaries Steve Andersen and Dave Stein, Beyond the Sales Process: 12 Proven Strategies for a Customer Driven-World upends traditional sales training conventions and provides a clear, logical roadmap for establishing productive long-term customer relationships and for creating real value in a business environment that has undergone unprecedented change.

RFP 159
article thumbnail

Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg

As part of the sales and marketing engine, you put in serious effort to connect with your prospects. You learn product features inside and out, pore over CRM notes, do research, makes calls, crank out emails, develop relationships, make more calls, write more emails…what we’re saying is, selling isn’t easy. It takes hard work and a very specific type of talent to sell something to a virtual stranger.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

The Four Best Online Education Tools For Business Pros

Webbiquity

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. In addition to traditional avenues like university extension courses, trade publications, conferences and forums, and professional coaching and mentoring, business professionals now have instant access to th

Education 150
article thumbnail

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives. So, if you’re looking to up your game and be more productive and efficient in your content marketing strategy, then you should look at a “Video 1st” content marketing approach.

article thumbnail

B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities

Marketing Insider Group

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Some B2B companies still haven’t adopted blogging as a business function despite its obvious […].

article thumbnail

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. Reasoning for this is that influencer identification (if not done using these awesome tools I’m about to introduce) can be extremely time consuming.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June.

B2B 174
article thumbnail

Why Sales and marketing misalignment is a problem that must be fixed

Sales Engine

One of the biggest failure points in content marketing is not actually in marketing—It’s the handoff from marketing to sales. That’s because most sales and marketing organizations are not properly aligned. Does this sound familiar? Marketing and sales leaders read the white papers and attend to the webinars about alignment, and so they get in a conference room, establish the same vocabulary and service level agreements.

article thumbnail

Straight from the Horse’s Mouth – Content Buyers Want

ANNUITAS

Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want. Think about where there may be a gap in your current content strategy. Does your content fill a void? Are you helping buyer’s solve challenges, or are you contributing to the “content noise” that has become deafening these days?

article thumbnail

My PocketCHIP is a portable Linux box

Biznology

Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. My second job was as LAMP technologist — Linux , Apache, MySQL , and PHP — but in my case it included Python and Zope, too.

Blogger 149
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

15 Must-Read Tweets from Top SaaS Marketing Influencers

Marketing Insider Group

Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the […]. The post 15 Must-Read Tweets from Top SaaS Marketing Influencers appeared first on Marketing Insider Group.

Curation 188
article thumbnail

A B2B Content Marketing Case Study: Presentation for the Boston Marketo User Group

KoMarketing Associates

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation. Insights into key program elements, including preparation & research, organized execution, and ongoing analysis and communication.

article thumbnail

Security Never Takes a Holiday

Lattice

We’ve been hearing an increasing number of questions about data security, specifically about security certifications. People want to understand what certifications are out there, and why companies need to have them. So we wanted to set the record straight on what exactly those security certifications cover when it comes to company data. Does purchasing a safe car make you a safe driver?

article thumbnail

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

by Gregor Črešnar. The term, audience development , has become more ubiquitous in the world of marketing. A recognition of the growing importance of digital content marketing to overall marketing strategies today. For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. For B2B CMOs, the idea of audience development and engagement can be perplexing.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Maslow’s Hierarchy Applied to Marketing

Hive9

Most of us encountered Maslow’s hierarchy of needs in school. As a refresher, Abraham Maslow posited that human beings all had basic needs that had to be met before they could move up the hierarchy to meet other higher-level needs.

article thumbnail

Why big data and content marketing go together

Biznology

Most of you are aware that James Mathewson and I have a new book out, Outside-In Marketing , which helps content marketers to use big data to improve their results. James and I have been gratified by the reception the book has received, including this article from Paul Gillin including a podcast with me. You probably are familiar with both content marketing and big data as concepts, but maybe you haven’t considered how they work together.

article thumbnail

15 Cheat Sheets Every Successful Digital Marketer Needs

Marketing Insider Group

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. The post 15 Cheat Sheets Every Successful Digital Marketer Needs appeared first on Marketing Insider Group.

article thumbnail

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers

Contently

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. “The growth and competition in the publisher ecosystem is really, really strong,” Adam Mosseri, Facebook’s vice president of product management, told The New York Times.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

5 Ways Socially Mature Brands Deliver Great Customer Experience

Convince & Convert

Image via Unsplash. Social customer service is the wave of the future. In just a few years, customers have gone from begrudgingly waiting on phone lines, hoping to finally hear the sound of a human voice, to simply posting questions and expecting to be answered within minutes. Technology has raised the bar in terms of customer expectations. With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions.

Branding 105
article thumbnail

Attribution Matters: Demystifying Social ROI in B2B Marketing

Adobe Experience Cloud Blog

Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Good luck with that.” So what’s a data-driven marketer to do?

article thumbnail

How to Have Useful Marketing Meetings that People Don’t Hate

Hive9

Meetings get a lot of flack. They’re a distraction from other work that needs to get done. Everyone has had the experience of impatiently sitting through a meeting that’s long, rambling, and unproductive.

Marketing 102