Hubspot
SEPTEMBER 12, 2019
In 2018, there were over 3.7 billion email users around the world. By 2022, this number is expected to increase to 4.3 billion. A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. To ensure your emails stand out and grab the attention of these target audience members, you must consider email design.
SnapApp
SEPTEMBER 12, 2019
Content is an essential tool in every B2B marketer’s arsenal. But in a world where buyers spend 48% of their journey researching solutions independently, content has to work double time to take over the role that, in the past, was filled by a skilled salesperson. . Successful marketers know that content should be a catalyst to move prospects further down the marketing funnel.
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Marketing Insider Group
SEPTEMBER 12, 2019
Leveraging data to give your content marketing strategy a competitive edge is gaining attention in the B2B marketing world. While analyzing real-world data points is becoming a must-do, it’s challenging to find the right information or tools to gain meaningful insights. One of the tools I have been using is Audience Explorer from Netline, which […].
The Point
SEPTEMBER 12, 2019
While there’s little debate about the value of a well-planned, well-executed Account-Based Marketing (ABM) strategy, where many B2B companies struggle – and where ABM initiatives tend to stall – is in that phase between planning and execution, where strategy and account planning meet tactics, plays and content. As a tool to help companies execute and operationalize ABM, Spear Marketing Group developed the Opportunity-Based Marketing Framework, a proprietary model based on the SiriusDecisions Dem
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Webbiquity
SEPTEMBER 12, 2019
Guest post by Sophia Sanchez. What is the raison d’etre of a tech bar on a college campus? The tech bar exists to help people on campus with their tech problems. Yes, it is that simple. But it’s also true that the tech bar can be more, much more , depending on how the college chooses to position it. Tracing the Arc of Tech in College. Technology and education have crossed paths many times in the history of modern formal education.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
SEPTEMBER 12, 2019
Although some marketers are already seeing positive results from focusing on personalization efforts, new research suggests that many of them are still in the developmental stages of making personalization a top priority within their company. Forbes Insights and Arm Treasure Data recently conducted “The Clear Path to Personalization: Delivering Superior Experiences, One Customer at a Time” report, and statistics showed that the majority of respondents (40 percent) have been able to directly tie
Vision Edge Marketing
SEPTEMBER 12, 2019
The Pressure to Prove Marketing Performance Persists. There is a lot of pressure when you delve 100 miles or so below the Earth’s surface. The weight of the overlying rock combined with the high temperature enables carbon atoms to bond and create diamonds. Some natural diamonds are as old as the Earth, having formed billions of years ago. These diamonds rise to the surface whenever volcanoes erupt.
Circle Studio
SEPTEMBER 12, 2019
WordPress has evolved into a powerful content management system and currently powers nearly 35% of the world’s content-managed websites. And much like a house, once it’s built, a WordPress website requires regular maintenance to keep it running smoothly and securely. The degree of maintenance that your WordPress site requires depends on your individual site and personal preferences.
Rev
SEPTEMBER 12, 2019
How much is that Customer Data Platform in the window? . It’s been a rough year for martech firm Radius Intelligence. Last year, three months after the customer data platform company announcing a merger with competitor Leadspace , the deal was canceled without fanfare. Not long afterwards, they fired their CEO. And in early September of this year, it was announced that they would be acquired by fintech startup Kabbage.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
SEPTEMBER 12, 2019
Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the market. While I could opine on features and functions that I’d like to see, what really bugs me is the fact that so much of the overarching promise of marketing technology remains unfulfilled.
Content Marketing Institute
SEPTEMBER 12, 2019
The motivation for Content Marketing World’s headliner keynotes – Henry Rollins and Mindy Kaling – are vastly different. But these two high-profile, highly successful creatives possess the same essential ingredient for success. Continue reading → The post The Most Important Lesson Learned at Content Marketing World appeared first on Content Marketing Institute.
Martech Advisor
SEPTEMBER 12, 2019
Improperly managed data can be more detrimental to marketing efforts than a wholesale lack of data. Infogroup's Andrew Bloom describes the most common challenges contributing to today’s marketing data pollution crisis, says, Andrew Bloom, President, Enterprise Solutions, Infogroup. Today’s marketers are realizing the perils of having too much of a good thing.
ClickZ
SEPTEMBER 12, 2019
Optimization platform Optimizely is out today with Performance Edge , which it says improves the speed at which user tests run in browsers. In a typical use case, a web site might want to test on its home page user responses to different discounts, Director of Product Jon Noronha told me. With the previous Optimizely platform, he said, all the assets of all the test variations – images, text, video if needed – and the testing logic would be sent to the nearest server on the global Content Delive
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PureB2B
SEPTEMBER 12, 2019
Not all content communicates with customers in the same way, and there is value in providing a variety of content to effectively deliver your message. The key behind successful content is a solid story. And that doesn’t necessarily require a lot of words. Find the story behind your brand and infuse your content with this consistent messaging. And that messaging can be embedded into all types of content across the buyer’s journey.
The Marketing Blender
SEPTEMBER 12, 2019
Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. How to structure your messaging to increase sales. The most compelling language you can use to sell focuses on the pain points of your customers. Most companies talk about themselves. The sad truth is that most prospects don’t care. And why should they? They’ve got their own concerns and priorities.
Only B2B
SEPTEMBER 12, 2019
Home About Solutions Content Syndication Account Based Marketing Marketing Qualified Lead Sales Qualified Lead Appointment Setting Services Contact Discovery Services Content Creation Services Email Marketing Data Cleansing And Appending Careers Resources Blog Home About Solutions Content Syndication Account Based Marketing Marketing Qualified Lead Sales Qualified Lead Appointment Setting Services Contact Discovery Services Content Creation Services Email Marketing Data Cleansing And Appending C
Hubspot
SEPTEMBER 12, 2019
Cliché: A picture is worth a thousand words. Fact: HubSpot's pictures are worth 120 thousand clicks. Last year, my colleague Karla Cook gave our readers a 3,000-word peek behind the curtain into a new SEO strategy we implemented at the beginning of 2018. That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClickZ
SEPTEMBER 12, 2019
User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images.
Hubspot
SEPTEMBER 12, 2019
As most people sit down to watch the Primetime Emmys on September 22, they might be rooting for their favorite shows or actors to take home the coveted award. But, as a marketing blogger, one of the categories I'll be paying attention to this year is "Outstanding Commercial.". While these ads are almost always high-quality and require a big budget, they still use basic marketing tactics, such as storytelling and playing on human emotions, to successfully boost brand awareness.
Porch Group Media
SEPTEMBER 12, 2019
How to Optimize the Customer Experience – Strategies and Trends. The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . While a handful of companies feel their CX strategies are very advanced, almost half of companies surveyed feel they have some tactics in place but no real customer experience strategy or capa
FMG Suite
SEPTEMBER 12, 2019
If you’re looking for ways to set your financial advisory apart from the competition and reach new leads, content marketing is the answer. ‘Marketing’ doesn’t mean simply pitching your products or services. By using original content, your financial advisory provides an avenue to offer relevant and useful insights to your prospects and customers. . Content drives traffic to your firm’s website, helps you reach new leads, establishes you as a thought leader, and allows you to be an educational res
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Aberdeen
SEPTEMBER 12, 2019
When Apple announced the 2014 versions of the iPhone, the shift toward larger screens and devices became the norm. It didn’t take long for people to realize that there was something wrong. According to one writer in an article for The Atlantic , “I wasn’t as put off by the larger dimensions as everyone else in the technosphere seemed to be. But I was, as usual, put off by one thing that both the Apple product and its archnemesis from Google shared: the unpocketability of the phone, particularly
Martech Advisor
SEPTEMBER 12, 2019
As mobile banking apps rapidly become a staple in financial services, they are replacing the need for in-person branch visits and driving operational savings and measurable business results. Swrve’s Chief Marketing Officer, Tara Ryan, discusses how financial institutions can increase customer trust, loyalty and retention by creating real-time, relevant customer experiences and leveraging multi-channel engagement strategies.
SmartBug Media
SEPTEMBER 12, 2019
At a senior living community, it’s important to host events throughout the year. Events can help build brand awareness and they’re nice ways to invite others into your community to see everything you provide. Events are a big opportunities for the community to market itself. Some examples of events that a community can host are: educational events, open house events, happy hours, partnership events with a company in the town (such as a rehab company)—the possibilities are endless.
Kapost
SEPTEMBER 12, 2019
I’m a reluctant dental patient. A very, very reluctant dental patient. There, I said it. And I’m not the only one. Studies have found that more than 60% of people are. The post 5 Things My Dentist Taught Me about Customer Experience appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
EveryoneSocial
SEPTEMBER 12, 2019
Welcome to EveryoneSocial’s Bitecast! Before we dive into the great content below, I wanted to share with you exactly what the Bitecast is all about. While we all love great video interviews and podcasts, we’ve found that sometimes the content is just a bit too long. We all have busy work lives and often want the takeaway nugget upfront. This is why the EveryoneSocial Bitecast exists.
Seismic
SEPTEMBER 12, 2019
Every person makes decisions differently. Some act fast and unilaterally, while others take their time and adopt a more collaborative approach. When you’re trying to communicate with business leaders or clients, it’s important to not only understand how they make their decisions but also to tailor your messages accordingly so as to maximize your chances for success.
Moz
SEPTEMBER 12, 2019
Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation , Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.
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