SendX
MARCH 6, 2024
Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.
Marketri
MARCH 6, 2024
Written in Celebration of Marketri’s 20th Anniversary Most know me as a marketer, and the exciting field of marketing is absolutely a passion of mine. But there’s another passion that I rarely write or post about—entrepreneurship. It’s an exciting, challenging, nerve-wracking, sleep-losing, time-sucking, adrenaline-inducing career choice. It’s not for everyone but being an entrepreneur has fulfilled my creative itch and natural craving to build something.
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Launch Marketing
MARCH 6, 2024
As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Using personality-based marketing can provide deeper insights into what truly resonates with a person instead of basing it on demographics alone.
Martech
MARCH 6, 2024
Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
MARCH 6, 2024
You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
MARCH 6, 2024
Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. The aim is to make inboxes safer and less cluttered. For companies in the gray area, the time to adjust is now. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Rather than see this as a setback, our agency views it as a call to action — a chance to hone our cold emails for precision and compliance.
CMSWire
MARCH 6, 2024
Learn why being memorable and famous is essential in B2B marketing and how it can make or break your brand. Continue reading.
Martech
MARCH 6, 2024
If you could increase your revenue from email just by sending messages more often, you’d do it, right? So, what’s stopping you from communicating more often? To be fair, that’s a bit of a rhetorical question. I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per w
Oktopost
MARCH 6, 2024
Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
MARCH 6, 2024
There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t just a problem for marketing, of course. Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. This isn’t just because AI is suddenly showing up in all facets of business.
CMSWire
MARCH 6, 2024
Which email marketing tactics and technologies should marketers invest their time and money in? Continue reading.
Litmus
MARCH 6, 2024
Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. If you want to create good looking emails that sell, you need conversion-centered design.
Martech
MARCH 6, 2024
Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many companies find they’ve outgrown their current tools and need enhanced functionality. That’s why we’ve just published our fully updated guide to the top marketing automation platforms on the market.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
MARCH 6, 2024
We’ve all been there. You craft the perfect automated welcome email, test it thoroughly, review it with all of your key stakeholders, and start sending it out to your target audience. Subscribers are engaging and it’s performing well! But then a landing page goes down without you knowing, preventing your subscribers from taking action and crushing the opportunity for your email to foster positive brand experiences and drive revenue.
CMSWire
MARCH 6, 2024
Google's March 2024 core update is more complex than typical updates and promises big shifts in search rankings. Continue reading.
Only B2B
MARCH 6, 2024
“The only metric that matters in marketing is how many qualified leads you generate every month.” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue. But there are a lot of factors littering the path of lead conversion [time, sales, team, and more].
CMSWire
MARCH 6, 2024
Culture war narratives give Google's organizational coherence a bit too much credit. There's more to the story. Continue reading.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MARCH 6, 2024
LinkedIn is back up and running after a global outage prevented users from accessing their accounts. The technical glitch was impacting users globally, including the U.S. and UK, with more than 48,000 reports of issues via Downdetector. Earlier this week, Meta reported an outage that impacted its Facebook, Instagram and WhatsApp platforms. Why we care.
33Across
MARCH 6, 2024
Mediapost reports on findings from 33Across’ Q4 Programmatic Cookie Alternative Trends Report that examines transactions on its exchange to better understand third-party cookie and alternative trends among buyers and sellers in Q4 2023. The post Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds appeared first on 33Across.
SmartBug Media
MARCH 6, 2024
Connecting systems in the digital world is a top priority for businesses. In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. However, it doesn’t cover the full breadth of applications, especially those considered niche. In these scenarios, a custom integration is the solution.
Digilant
MARCH 6, 2024
Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. Following our initial exploration into the background and the impending shift away from third-party cookies, which you can revisit here , our second episode, “Mastering First-Party and Zero-Party Data” delves into practical strategies and solutions advertisers can start leveraging as the digital ecosystem undergoes this monumental transition.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Exo B2B
MARCH 6, 2024
This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts?
Bannersnack
MARCH 6, 2024
7 minutes read We all have the responsibility to lead lives that aim to diminish the negative impact civilization has had on the environment. Of course the planet is going to be pretty much fine regardless of what we do. Many species however, including us, might not be. Less is more has never been more true or more urgent. Opulence is something of the past while minimalism underlines the vital and inevitably translates into a lifestyle.
Digilant
MARCH 6, 2024
Welcome back to our journey through the evolving digital advertising landscape as we venture towards a cookieless future. Following our initial exploration into the background and the impending shift away from third-party cookies, which you can revisit here , our second episode, “Mastering First-Party and Zero-Party Data” delves into practical strategies and solutions advertisers can start leveraging as the digital ecosystem undergoes this monumental transition.
Confessions of a B2B Marketer
MARCH 6, 2024
Strava's business Strava's stories Strava's website Jonny Ross on LinkedIn Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Benchmark Email
MARCH 6, 2024
In the world of email marketing, the success of a campaign is often judged by its open and click rates. While these are undoubtedly important metrics, they provide only a partial view of your email campaign’s overall performance. To truly understand and optimize your email marketing efforts, it’s essential to look beyond opens and clicks… The post Beyond Opens and Clicks: Exploring the Full Spectrum of Email Metrics appeared first on Benchmark Email.
Madison Logic
MARCH 6, 2024
Wide-approach B2B marketing tactics revolve around aiming for the accounts you and your company think are a good fit. But tight budgets, limited resources, and longer, more complex sales cycles require you to work more efficiently. Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage.
NetLine
MARCH 6, 2024
Intent data is a powerful tool that can transform the way we approach B2B marketing strategies. Over the past two years, we delved into what marketers need to make the most of B2B intent data. In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs.
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