Kapost
JUNE 13, 2019
Three years ago, when I started at Cylance, all of our content was housed in Box. Nobody knew how old anything was, whether it was up to date, who had. The post Speaking in One Voice: 4 Key Content Lessons appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Outreach
JUNE 13, 2019
In the ever-evolving world of sales, companies are always looking for an edge to cut through the noise, and adding emojis to emails have been touted as an effective way for your sales messaging to stand out. Swiftpage found that adding emojis to the subject line of prospecting emails could significantly increase results to a 29% boost in unique opens, 28% in click rates, and a 93% increase in click-through rates.
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Marketing Insider Group
JUNE 13, 2019
We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. Brian: Can you tell us a little […]. The post Workfront CMO: How to Get Sales and Marketing Operating as One appeared first on Marketing Insider Group.
Webbiquity
JUNE 13, 2019
Guest post by Amanda McPhail. Planning and executing a corporate event is one of the most important components in corporate marketing. And no matter the occasion or situation—whether for employee appreciation, an investor and shareholder meeting, or a conference for clients—it needs to be executed perfectly. Typically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Lattice
JUNE 13, 2019
I am really proud to share some big news, Lattice Engines has entered into an agreement to be acquired by Dun & Bradstreet, the largest and most comprehensive provider of B2B data. Lattice Engines will operate under the Dun & Bradstreet banner once the deal closes.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
DiscoverOrg
JUNE 13, 2019
We could spend all day telling you what DiscoverOrg actually does and how people use it. But we thought it would be more interesting to SHOW you with real people. Our gracious host is determined to show two newcomers – from sales and marketing, respectively – how real sales intelligence powers a larger pipeline, more conversations, and faster revenue growth.
Contently
JUNE 13, 2019
The art world’s relationship with content marketing is in the middle of a vast sea change. Tech giants like Apple, Amazon, and Facebook have begun to reshape themselves with content, in the mold of media companies like Disney. The business world is following their example. Mainstream media companies and marketing firms are even starting to resemble each other.
SEMrush
JUNE 13, 2019
Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas. Topics covered include how to find your people on Reddit, how to spot potential content ideas, looking for patterns and trends, testing content ideas and asking for feedback, finding and building rapport and more!
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
JUNE 13, 2019
Our co-founder Neil Patel wanted to understand where companies were struggling to meet their fullest potential. One set of contrasting data points jumped out at the Crazy Egg team specifically. In his research of over 200 companies ranging in size from $1mm in Revenue to $300mm, he uncovered the following: Conversion Rate Optimization (CRO) is […] The post Thanks for the Insight!
Content Marketing Institute
JUNE 13, 2019
What does a content marketing team look like? You might be a team of one wearing multiple hats or a global, siloed, integrated team of hundreds. It doesn’t matter. You should address these seven dedicated roles. Continue reading → The post The 7 Core Roles of a 2020 Content Marketing Team appeared first on Content Marketing Institute.
Hubspot
JUNE 13, 2019
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally -- you need to work for it. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs.
Eric Mower + Associates
JUNE 13, 2019
Being in front of a camera can be nerve-wracking. Bright lights, intimidating reporters and microphones thrust in your face. This often happens during a crisis, which can double the anxiety and triple your chance of not highlighting your key messages. Whether your interview is scheduled or a camera crew shows up unannounced, you must be prepared so you don’t have to hide behind a cookie.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
DivvyHQ
JUNE 13, 2019
First off, I’m old. Old enough to remember buying a CD player when they first came out and were only slightly smaller than today’s microwaves. Secondly, I am a total Mac geek. I played games on an Apple IIe, I owned an iPod. I’m writing this on a MacBook Air. Lastly, I’m a control freak – well at least when it came to my music.
Strategic-IC
JUNE 13, 2019
What advantages can intent data bring to B2B campaigns, and how can intent enhance account-based marketing? Reaching customers at the perfect moment in their purchasing journey is the nirvana of Account-Based Marketing. Knowing where a potential client is in their buying journey - and engaging with them appropriately - can mean the difference between achieving a sale or losing the opportunity.
ClearVoice
JUNE 13, 2019
With remote work being a career goal for so many people — and the “gig economy” becoming many people’s reality whether or not it’s a goal — many of us need solid info or examples of how to execute a smart transition from the office to self-employment. I’ve profiled about a dozen very successful niche experts who made the switch 10 or more years ago.
Hubspot
JUNE 13, 2019
Your sales close rate is a number you need to keep a close eye on -- out of all the deals in your pipeline, what percentage do you actually close? Sales close rates let you know how efficient and effective you are as a sales rep. And it's a good way for managers to measure sales rep and sales team performance. The higher the close rate, the better your rep and team are at converting opportunities in the pipeline into revenue.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ignite
JUNE 13, 2019
Eleanor, a key marketing executive at a middle-market company in the Southeast, sat at her desk and studied the numbers. Over the past few years, pressure had been ramping up, and leadership team meetings were an hour of the week that she dreaded. More questions, more demands for answers, more weight on her shoulders. The pressure to produce the revenue that the company needed to hit its quarterly number was unrelenting.
BOP Design
JUNE 13, 2019
How do you know if a piece of content “works”? The first step is to define what you mean by “works.” This is determined by the goals and objectives you are looking to achieve. Is the goal of your B2B content marketing strategy to attract high-quality traffic to your website, to nurture existing prospects through to the final sale, to retain your existing clients, to generate qualified leads, or to increase the revenue of your existing client relationships?
Buffer
JUNE 13, 2019
Social networks change and evolve, rapidly. We’re seeing this happen on Instagram today: less polish, more authenticity. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Recently, we’ve picked up on the proliferation of memes across many major Instagram profiles, and we’d love to share how brands are making the most of this form of visual marketing and what it could look like fo
33Across
JUNE 13, 2019
When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop. The post Advanced Content Marketing: How On-Page Insights Are Bringing Power Back to The Publishers appeared first on 33Across.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Magisto
JUNE 13, 2019
Here at Magisto we want to take the guess work out of creating content. We’re here to provide a fountain of inspiration to get your creative juices flowing and the tools you need to make it happen. Enter: Unique Video Marketing Ideas For June 2019. Take Advantage of Our NEW Summer Templates. We have five new summer video marketing templates that are ready to download here.
33Across
JUNE 13, 2019
When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop.
SendGrid
JUNE 13, 2019
Learn what you can do to ensure that you're designing emails that anyone can interpret and understand with these best practice tips. The post Email Accessibility Design Best Practice Tips appeared first on SendGrid.
33Across
JUNE 13, 2019
When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SmartBug Media
JUNE 13, 2019
Today, social media sites are well-established marketing channels. Most businesses have set up accounts on the big three: Facebook, Twitter, and LinkedIn. Companies that haven’t set up accounts typically claim that social media doesn’t offer much value for their business. Banks often fall into this group. The assumptions that business owners make about social media aren’t necessarily wrong.
Sharpspring
JUNE 13, 2019
Recruiting new customers costs five times as much as retaining current ones. Agencies are well aware of how challenging it is to find leads and nurture them into paying clients. And there’s no way to grow your business if you’re pitching new clients after every completed project. There are lots of things your agency can do to reduce client churn. Here are 4 tips you can follow to increase the lifetime value of new clients: 1.
nDash
JUNE 13, 2019
Going freelance is like putting yourself on the end of a fishing line and casting yourself out into the sea to wait for a client to take a bite. Whether you’re cold pitching prospects or have repeat customers, everything you do is under a microscope and your reputation is what precedes you. Personal branding is every aspect of how you’re perceived as a freelancer.
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