PathFactory

JUNE 26, 2019

B2B Marketing 58

B2B Marketing B2B Marketing 58

BenchmarkONE

JUNE 26, 2019

There comes a time in every agency’s life where you need to take a good, hard look at your client base. . Many agencies have a tendency to adopt an “any client goes” mentality at first, just grateful for the work that helps them grow. As your agency begins to flourish, you may notice that business starts to plateau or, even worse, some of your clients aren’t fitting your needs, either financially, creatively, or through the always frustrating scope creep.

Ideal Customer Profiles 94

Ideal Customer Profiles Tips Buyer Personas Ad Agencies 94

Only B2B

JUNE 26, 2019

Let us all agree to the fact that the best way to generate leads and acquiring customers for your products or services is to get them to know about you. The post What is The Best Way to Generate Leads appeared first on ONLY B2B.

Generation 96

Generation Best Practices Leads Lead 96

Marketing Insider Group

JUNE 26, 2019

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. For a well- rounded marketing strategy that brings maximum benefits both externally and internally, you should integrate content creation with your main business processes.

Paid Search Agency 265

Paid Search Agency Ad Building Companies Content 265

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. This is a marketer’s worst nightmare. The likely culprit? A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

KoMarketing Associates

JUNE 26, 2019

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic. Talkwalker recently conducted the “Global State of Influencer Marketing 2019” report and found that 69 percent of marketers rank influencer marketing as an important or top strategic priority.

ROI 120

ROI Budget Programs Custom Publishing Marketing 120

Biznology

JUNE 26, 2019

Brand development is as important for a one-person operation as it is for a multi-million dollar corporation. In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business. It has never been easier for people to become self-employed or take advantage of the emerging gig economy.

Consulting 128

Consulting Brand Identity Branding Marketing & Strategy 128

Adobe Experience Cloud Blog

JUNE 26, 2019

The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a complete experience. The success of your marketing campaign no longer depends on the number of leads you generate. It rests on your ability to maximize your customers’ experience. That’s why forward-thinking marketers are prioritizing account-based marketing —determining together with sales which accounts to target, why they should be targeted, and when they should be targete

Ideal Customer Profiles 133

Ideal Customer Profiles Profiling Paid Content Account Based Marketing 133

Kaon

JUNE 26, 2019

Bio-Rad Laboratories, Cisco, Micron Technology, PHC Biomedical, Siemens Industry, Thermo Fisher Scientific Share Their Stories of Success at Kaon’s Regional Seminars. Crossing state and industry lines, marketing and sales leaders from companies in the life sciences/biotechnology, industrial, and information technology fields shared the challenges, best practices, and results of their unique digital transformation journeys, during three regional Kaon Marketing Innovation Seminars, titled “A Road

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Influitive

JUNE 26, 2019

The post Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis appeared first on Influitive.

Communities 100

Communities Tips Buy B2B Marketing 100

The Daily Egg

JUNE 26, 2019

Thanks for Making Crazy Egg a Shopify App Store Staff Pick! In honor of Crazy Egg being listed as a Shopify Staff Pick from June 26 – July 3, we thought we’d take some time to share what the Crazy Egg community has learned about building an excellent business on Shopify. If you’re interested in […] The post Tips and Insights from People Who’ve Built Successful Shopify Stores appeared first on The Daily Egg.

Tips 109

Tips Communities Ad Building Business 109

Fusion Marketing Partners

JUNE 26, 2019

A new mechanism has emerged to help B2B buyers who are searching online for products and solutions: Ratings and reviews […].

Advertising Channels 115

Advertising Channels B2B B2B Marketing Marketing 115

BOP Design

JUNE 26, 2019

At its core, content marketing is to educate a specific audience and to add value to their daily life and work. What a lot of companies and marketers seem to forget is that B2B content marketing isn’t about them and their needs, it’s all about the audience. It’s not about pushing a certain product or explaining a service, it’s about providing value to the reader/viewer/listener.

B2B Marketing 101

B2B Marketing B2B Thought Leadership Content Marketing Planning 101

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Roketto

JUNE 26, 2019

If you’re in the SaaS space, you’ll know that it’s standard practice for SaaS companies to utilize a freemium conversion funnel, and offer free trials for their customers. That said, you can’t simply offer a free trial and call it a day -- it’s important for you to optimize your trial, so you end up converting more trial users into paid customers.

Conversion 93

Conversion Top of Funnel Optimization Practices 93

Hubspot

JUNE 26, 2019

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Content Marketing Institute

JUNE 26, 2019

The only way to know the value content brings to your business is to establish standards. But it’s impossible to know how close your content is to achieving its goals without the right metrics. Continue reading → The post Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen appeared first on Content Marketing Institute.

Lead Gen 94

Lead Gen Demand Lead Scoring Lead Ranking 94

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. In fact, businesses make an average of $8 for every dollar they spend on Google Ads. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars.

Budget Programs 100

Budget Programs Enterprise Management PPC Paid Search Agency 100

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

ClickZ

JUNE 26, 2019

Customer lifecycle management (CLM) isn’t a new idea. But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more. But there are some very real challenges if you want to engage meaningfully with today’s hyperconnected users. It’s 2019 and we’re all hyperconnected users.

Work Management 96

Work Management Mobile Marketing Analysis SMS 96

SEMrush

JUNE 26, 2019

To help marketers and business owners save time on research activities and concentrate on their strategic goals, we have collected critical data that can assist them with future marketing decisions. Our high-level research of the fashion e-commerce industry includes digital marketing trends, consumer behavior, and patterns in the use of technologies.

Research 95

Research Traffic Marketing Websites Generation 95

Hubspot

JUNE 26, 2019

Gallup recently released a poll explaining that 45% of Millennials and 31% of Gen-Xers prioritize roles that will accelerate their career development when evaluating opportunities and measuring their happiness in their current role. One way to ensure that your employees are feeling challenged, fulfilled, and motivated is to create career ladders. Let’s talk about what that means.

Lead Scoring 94

Lead Scoring Lead Ranking Training Paid Search Agency 94

33Across

JUNE 26, 2019

Cannes Lions has long provided a unique platform for perspectives from advertising and media executives from across the globe. This year was certainly no exception as its growing breadth of attendees continued to push the event beyond. The post Creative, Tech, and Content Converge: 3 Takeaways from Cannes 2019 appeared first on 33Across.

Creativity 84

Creativity Content Advertisements Advertising 84

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

DivvyHQ

JUNE 26, 2019

Content marketers live and die by the numbers. Ever since Madison Avenue icon David Ogilvy took his fellow colleagues to task over their lack of research , agencies have been scrambling to keep tabs on the numbers. Are the numbers your team follows the right ones, though? Do your content marketing metrics tell you the whole story? According to the Content Marketing Institute’s Sarah Mitchell, probably not.

Paid Content 86

Paid Content Paid Search Agency Top of Funnel Content Marketing 86

Hinge Marketing

JUNE 26, 2019

In this video blog, Liz Harr will be sharing seven secrets on how to develop a personal branding strategy. TRANSCRIPTION: Hi, in this video blog, I’m going to be sharing some secrets on how to develop a personal branding strategy. It’s something that I talk to a lot of professional services executives about, whether they have their own show and they’re flying solo, or whether they are in a large firm and just need to cultivate a brand around themselves as an expert.

Video Marketing 78

Video Marketing Personalization Webinar Metrics Brand Identity 78

FMG Suite

JUNE 26, 2019

John Galego, the founder of Atlas Wealth Strategies, has found the ideal balance between marketing that works without requiring a lot of extra time or expertise. In a recent interview with FMG Suite’s Greg Woodbury, John went explained step-by-step how he established his marketing routine. (If you’d prefer to watch this conversation via a webinar, click here.).

Planning 74

Planning Tips Marketing Analytics Tools Terms and Conditions 74

Hubspot

JUNE 26, 2019

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. And even once you've created a fantastic, high-converting landing page, your hard work isn't done. For instance, let's say you figure out you're generating tons of leads on your new WordPress site.

Lead Generation 78

Lead Generation Sales Qualified Leads Tools Generation 78

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

SmartBug Media

JUNE 26, 2019

If you’re a marketer working in the senior living industry, you’ve probably heard about the importance of local SEO. One of the foundational blocks of a solid local SEO strategy is local community pages, or “ city pages ” as some SEO specialists call them. What makes a great local senior living landing page? Below are three examples that I’ve picked out for various reasons, with one common factor: All three have successfully optimized their landing page for local SEO. 1.

Landing Pages 71

Landing Pages Communities SEO Examples 71

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. In light of statistics like these, businesses must think about what they are doing to keep their customers coming back to their business. And if you’re like 65% of marketers, your company has implemented a loyalty program.

Loyalty 76

Loyalty Lead Ranking Lead Scoring Case Studies 76

Convert

JUNE 26, 2019

To run scalable PPC campaigns, you need to keep working on bringing down the cost-per-acquisition (CPA) metric on your PPC leads. Optimizing your PPC landing pages is one of the surest ways to do this … as doing so gives you a substantial increase in your conversions, without needing you to increase your ad spend.

Cost per Acquisition 68

Cost per Acquisition Landing Pages PPC Cost 68