Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This, in turn, results in both top and bottom-line benefits. A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth.

Training 242

Training Work Management Paid Search Agency Analytics 242

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

Social Media 114

Social Media Social Marketing Media Planning 114

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. The “What Will You Design Today?” campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Marketing AI 114

Marketing AI Tools Enterprise Management B2B 114

CMSWire

MARCH 12, 2024

Marketers need to rediscover innovative ways to make the most out of their existing budgets, protecting and increasing investment for next year and beyond. Continue reading.

Marketing Budget 112

Marketing Budget Marketing & Strategy Marketing Strategy Marketing 112

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first, second, and third posts in the series.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Benchmark Email

MARCH 12, 2024

Email marketing is a cornerstone of modern marketing efforts, and it’s a crucial channel for engaging with your audience, nurturing leads, and driving conversions. As a marketing manager, demonstrating the effectiveness of your email marketing strategy to your boss can be a powerful way to showcase your skills and contribute to your company’s success.

Impressions 98

Impressions Email Marketing Marketing & Strategy Marketing Strategy 98

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best customers are? Those who will replace your current set of best customers as they “age out” or perhaps join and augment your profitability?

Ideal Customer Profiles 96

Ideal Customer Profiles Account Based Marketing ABM SME 96

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. Wheeler. We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. Like many of you, I’ve been struck by the recent wave of sweeping layoffs and program cancellations at prominent publications like The Washington Post, Vox, Condé Nast, and NPR.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. First spotted. The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot?

Marketing AI 96

Marketing AI Advertising Agencies Advertisements Advertising 96

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

B2BMarketing.net

MARCH 12, 2024

The fundamentals of good marketing arguably never change. After all, delivering a targeted, personalized message that actually helps a customer is unlikely to go out of fashion any time soon. However, the world never stops spinning, and each year sees new technologies, ideas, fears and opportunities enter the fold. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. As a manufacturer, you are constantly seeking new ways to increase sales and maximize your return on investment ( ROI ). Thankfully, there is a powerful tool that can help you achieve these goals – PPC for manufacturers AKA Pay-Per-Click. By harnessing the potential of PPC campaigns specifically tailored for manufacturers , you can significantly enhance your sales and boost your ROI.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Anyword

MARCH 12, 2024

At Anyword, we’re always on the lookout for innovative ways to streamline your marketing and make content creation as efficient and effective as possible. That’s why we’re thrilled to introduce the Template Builder , a game-changer in how content is crafted. Imagine having the power to distill your team’s most successful content strategies into a set of templates.

Template 88

Template Content Landing Pages Efficiency 88

SocialPilot

MARCH 12, 2024

Reels are a significant part of Instagram and generate the highest engagement on the platform. So, innovation with the reel is vital for those who want to stand out. There was a time when Instagram was all about sharing what you were up to then and there. But as social media evolved, so did this platform, and scheduling content became a thing. As this industry got bigger and busier, people started looking for clever ways to stay consistent and grow by learning how to schedule a reel on Instagram

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ahrefs

MARCH 12, 2024

Our marketing team was fairly split on whether we should have a section like this and whether it would help.

Ads 111

Ads Personalization Content Studies 111

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. And it was an instant hit. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Martech

MARCH 12, 2024

This year marks the 20th anniversary of Facebook. For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. As a result, CMOs are getting questions from the CEO regarding the role and importance of social media in driving business impact.

Social Media 81

Social Media Media B2B Advertising Agencies 81

PureB2B

MARCH 12, 2024

Email marketing is one of your main channels to grow your sales. Are your strategies still effective for your B2B audience?

Email Marketing 81

Email Marketing B2B Marketing B2B B2B Sales 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

MarketMuse

MARCH 12, 2024

The role of content strategist is key - yet vaguely defined so expectations are murky. Here’s how to tailor the role so that you star!

Content 82

Content SEO 82

CMSWire

MARCH 12, 2024

Enhance loyalty and satisfaction through strategic customer communications. Continue reading.

Customer Satisfaction 96

Customer Satisfaction Loyalty 96

Acrolinx

MARCH 12, 2024

UI and microcopy, plays a critical role in creating a competitive user experience. Write clearer and more consistent UI with Acrolinx. The post Banish the Blunders: How to Write Clear UI And Microcopy appeared first on Acrolinx.

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Vision6

MARCH 12, 2024

Company appoints Gerard Smith and Sam Whitmore to accelerate regional growth and enhance new and existing partnerships. BRISBANE, AU, March 13th, 2024 — Constant Contact , a digital marketing and automation platform used by millions of small businesses and nonprofits globally, today announced Gerard Smith as its new Asia Pacific (APAC) Head of Partnerships.

Contacts 52

Contacts Paid Search Agency Advertising Agencies SMB 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

AgencyEA

MARCH 12, 2024

In this episode, hosts Rick and Lucy welcome Katie Robinson, the Director of Events at Suzy, who shares insights from her 17+ years in event management and marketing. She discusses her dream activation, career advice and offers a glimpse into Suzy’s first AI summit—one of the proudest events of her career.

Activities 52

Activities Thought Leadership Marketing 52

Lead Forensics

MARCH 12, 2024

For some, it will be an auditory approach that involves speaking and listening, such as a lecture. For others, it is words, and reading and writing text. And for around 65 percent of us, it is visual learning, according to the Social Science Research Network. This may explain why so many people find infographics so appealing and why marketers are keen to make full use of them.

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly. Protect your B2B online store while delivering the speed and performance that your buyers need.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

ClickZ

MARCH 12, 2024

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics (i.e.

ROAS 52

ROAS Spending Allocation Efficiency 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

PathFactory

MARCH 12, 2024

Navigating B2B Buyer Enablement With Michelle Killebrew As a marketing leader (and a revenue marketer at heart) it’s my job to take all of the marketing levers we have to help a company grow. Part of that is finding the appropriate marketing strategy to support the business where they need it most, and the other part is making it as easy as possible for a buyer to buy.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads B2B 52

DAGMAR Marketing

MARCH 12, 2024

Every year, HubSpot releases a State of Marketing Report, which shares several helpful new industry trends and insights to help your business thrive all year. For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Genroe

MARCH 12, 2024

Unlock the power of customer loyalty with this ultimate guide to choosing the right NPS software for your business - whatever it's size. The post The Ultimate Guide to The Best NPS Software in 2024 appeared first on Genroe | Customer Experience | Net Promoter Score.

Software 52

Software Best Practices Loyalty Promotion 52