Marketing Insider Group

JANUARY 16, 2020

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. A classic “set it and forget it” approach. Don’t be one of those companies! There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers. The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development.

Paid Search Agency 242

Paid Search Agency B2B Marketing Companies SERP 242

Contently

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it.

Youtube 196

Youtube SEO Keywords Tagging 196

FunnelEnvy

JANUARY 16, 2020

B2B marketers currently face three main challenges with website experimentation as it is currently practiced: It does not optimize the KPIs that matter well. – Experimentation does not easily accommodate down-funnel outcomes (revenue pipeline, LTV) or the complexity of B2B traffic and customer journey. It is resource-intensive to do right. – Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and star

B2B Marketing 52

B2B Marketing Terms and Conditions B2B Work Management 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C.

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Planning Conversion Top of Funnel Custom Publishing 319

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Envy

JANUARY 16, 2020

Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. 1. Jeff Barr. As if he needs an intro, Jeff is a coremember of the team that developed AWS, and is now the VP and chief evangelist at AWS. He’s committed to continuing education from both sides of the desk.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Content Marketing Institute

JANUARY 16, 2020

Settling for the default analytic metrics deprives you of extremely helpful data. Set up these five custom metrics in Google Analytics to better understand what works best for your readers, viewers, sharers, commenters, and more. Continue reading → The post How to Create 5 Custom Metrics in Google Analytics [Infographic] appeared first on Content Marketing Institute.

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Marketing Analytics Tools Analytics Google Content Marketing 113

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. Because brands rightfully want to get their names and content in front of as many people as possible. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

DrumUp

JANUARY 16, 2020

Reading Time: 4 minutes Leveraging social media business is a must. Everyone knows that. The vast number of social media users, which keeps growing with every passing minute, make it quite evident that every business should harness the power of social networks. According to HubSpot, 71% of your customers.

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Social Media Media Business Social Networks 99

Envy

JANUARY 16, 2020

Here are our picks for the top 20 cybersecurity experts you should be following in 2020, plus one bonus industry leader to keep you fascinated into 2021. 1. Jeff Barr. As if he needs an intro, Jeff is a coremember of the team that developed AWS, and is now the VP and chief evangelist at AWS. He’s committed to continuing education from both sides of the desk.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech Advisor

JANUARY 16, 2020

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive. Considering how McDonald’s dropped the CMO title last year in favor of a dedicated SVP marketing technology, we're exploring such moves in martech. Find out what it means for marketing technologists in 2020. The marketing technologist’s job description is highly dynamic, to say the least!

Planning 93

Planning Enterprise Management Paid Search Agency CMO 93

Hubspot

JANUARY 16, 2020

When you land your first full-time remote job , you might be excited about the role's flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren't close to its headquarters. However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen.

Hubspot 99

Hubspot Work Management Wiki Paid Search Agency 99

BenchmarkONE

JANUARY 16, 2020

When it comes to your customer relationship management (CRM) data, having bad data might be just as problematic, or more, as having no data at all. Your CRM is integral to managing your clients effectively and for your marketing team to do their job effectively. So if that data is lacking in some way (perhaps it’s out of date or poorly organized), then it’s not going to be of much use. .

CRM 84

CRM Work Management Business Marketing Management 84

Hubspot

JANUARY 16, 2020

Remember Vine? Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. Since then, we've seen apps like Snapchat and TikTok fill Vine's void. They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences.

Paid Content 93

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 93

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Martech Advisor

JANUARY 16, 2020

Creating a user persona begins with understanding and reaching out to your customers and end-users. Here are some best practices for user persona creation that you could put to use this Get to Know Your Customers Day. At the start of every quarter, the third Thursday is Get to Know Your Customers Day. This quarter it is celebrated on 16 January 2020.

Ideal Customer Profiles 69

Ideal Customer Profiles Practices Buyer Personas Best Practices 69

Hubspot

JANUARY 16, 2020

Growing up, I used to play "grocery store" with my sister. We'd go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically "buy" goldfish. You might be thinking, "What does this have to do with market share?". Well, let's say that I bought 10 bags of goldfish from various "companies" that my sister, mom, and dad owned.

Marketing & Strategy 90

Marketing & Strategy Paid Search Agency Pricing Price 90

Engagio

JANUARY 16, 2020

What do internships have to do with good management and company culture? How can you give your interns a good experience, but still make sure that they work hard? And if you’re an intern, how do you convince your company to hire you? I don’t have all the answers to these questions, but I have a few. Roughly two weeks before I was offered a full-time position at Engagio, I wrote a blog post about the time I spent as an intemarketing department.

Work Management 62

Work Management Class Opinions Planning 62

Hubspot

JANUARY 16, 2020

Do you ever feel like your favorite companies just get you sometimes? For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Netflix's comedy account is my favorite — it incorporates memes and updates about new stand-up specials, comedy series, and employs user-generated content (UGC) to engage with Netflix followers.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech Advisor

JANUARY 16, 2020

Brexit 2020 is now a reality with Prime Minister Boris Johnson’s resounding win in the December 2019 election. The terms of Brexit will determine how the European and, in turn, the global economy evolve during and ahead of the Brexit 2020 transition. But, have we, as marketers, covered all our bases and are ready to face the outcomes? Let’s find out how marketers are preparing for the Brexit 2020 deadline.

Planning 66

Planning Contingency Planning Work Management Paid Search Agency 66

ClickDimensions

JANUARY 16, 2020

Did you know that 78 percent of IT professionals think they work collaboratively with marketing, but only 58 percent of marketers agree that is the case? While this statistic from eConsultancy illustrates an interesting difference in IT and marketing perspectives, one thing is clear – today, IT and marketing must work together to achieve business goals.

Practices 64

Practices Planning Best Practices Advertising Agencies 64

Martech Advisor

JANUARY 16, 2020

In 2020, marketers may find themselves learning a thing or two from sports teams. In this article, Jen Dodos explains how marketers can get their houses in order, maximize what they have, and keep their eye on the ball for a successful year. When it comes to planning for the year ahead, we marketers are often inundated with lists of technologies to buy or processes to implement.

Planning 65

Planning Paid Search Agency Verticals Marketing & Strategy 65

Litmus

JANUARY 16, 2020

What’s the first thing you think about when you hear the words “customer support”? Too often, thinking about customer support brings up negative memories of long wait times, call centers, robotic responses, and never getting the answer you need. At Litmus, we’re on a mission to prove this customer support stereotype wrong. We all know the power great customer support can have on a brand-customer relationship.

Work Management 61

Work Management Customer Satisfaction Transparency Opinions 61

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Outbound Engine

JANUARY 16, 2020

The new year is an exciting time for many of us, but it’s an especially good time for health and wellness professionals. Those who work in the health and wellness industry are used to the surge of clients looking to start the year off with healthier habits. The new year also means the search for marketing ideas for health and wellness businesses.

Work Management 57

Work Management Marketing Management Planning Business 57

SendGrid

JANUARY 16, 2020

Learn how to create website content that your audience will love. The post 11 Rules for Writing Website Copy appeared first on SendGrid.

Rules 93

Rules Marketing Websites Content Practices 93

Square 2 Marketing

JANUARY 16, 2020

Sales And Marketing Alignment Influences Content Creation, Too. Carpenters, doctors, architects and almost all other professionals need the right tools to do a good job. People in marketing and sales are no different. In 2019, you purchased HubSpot and started your own content marketing effort. Maybe you’re even working with an agency on both of those initiatives.

Hubspot 53

Hubspot Content Marketing Paid Search Agency Advertising Agencies 53

ConvertKit

JANUARY 16, 2020

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed November’s Deliverability Report, you can check it out here.

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Deliverability CAN-SPAM Open Rate Opt-out 53

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Bionic

JANUARY 16, 2020

Bionic today unveiled a new ad sales tool that enables ad salespeople to benchmark their advertising programs against their competitors’ advertising programs. The purpose of this tool is to help ad salespeople to understand their position in the marketplace – including market share – and to gain competitive insights. Using this new ad sales benchmarking tool is easy.

Advertising Benchmark 52

Advertising Benchmark Paid Search Agency Ads Tools 52

LeadSquared

JANUARY 16, 2020

With presence across 250+ cities and an online community of 161.3 million users, Justdial has become an industry pioneer in local search engines. The marketplace continues to penetrate Tier II and Tier III cities, showcasing numerous local businesses and generating leads for business owners, round the clock. Acknowledging such a vibrant response, your company must employ an efficient methodology to manage Justdial leads.

Work Management 52

Work Management Marketing Management Lead Ranking Lead Scoring 52

PFL

JANUARY 16, 2020

When you create customer experiences that are unique, you create memorable moments and create an opportunity for your sales team to win. The post Creating Unique Customer Experiences appeared first on PFL.

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