Content Marketing Institute
APRIL 6, 2023
A content audit can seem time-consuming. But don’t let that concert keep you from the valuable insights an audit provides. Follow these tips to reduce your time commitment and get the most from your efforts.
Contently
APRIL 6, 2023
Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.
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Martech
APRIL 6, 2023
Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it?
Search Engine Journal
APRIL 6, 2023
Seven open source GPT models challenge the closed-source models by OpenAI, Deepmind and Meta The post Seven Free Open Source GPT Models Released appeared first on Search Engine Journal.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Oktopost
APRIL 6, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Daily Egg
APRIL 6, 2023
Comparing project management (PM) software can be challenging. Each project manager has specific pain points they’re trying to solve, and a productivity. The post Notion vs. Monday.com appeared first on The Daily Egg.
Search Engine Journal
APRIL 6, 2023
Is your website loading fast enough? Use these tools and implement solutions to increase your website speed and monitor how they impact your SEO rankings. The post How To Test Your Website Speed appeared first on Search Engine Journal.
The Daily Egg
APRIL 6, 2023
Rocketlane is an early-stage B2B tech company focusing on customer onboarding and professional services automation (PSA). The company is already making waves. The post Rocketlane Review appeared first on The Daily Egg.
Search Engine Journal
APRIL 6, 2023
Google plans to integrate conversational AI in search amid rising competition, CEO Sundar Pichai reveals in an interview. The post Google Plans To Integrate Conversational AI Into Search Engine appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
MKT1
APRIL 6, 2023
Marketing at a B2B company with a self-serve motion compared to a sales-led motion is a different job–almost as different as B2C and B2B. Given this, y our marketing strategy, tactics, and team need to be 100% aligned with your GTM motion. But all too often, founders—and even marketers—don’t understand the impacts of a self-serve, sales-led, or hybrid motion on marketing plans.
SmartBug Media
APRIL 6, 2023
If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Buyer Personas 101 Before we dive into how to create a buyer persona (with or without interviews), it’s important to understand a few basics. 1.
ClickDimensions
APRIL 6, 2023
By now, you have probably heard the news about GA4. If you haven’t heard, Google Analytics 4 (GA4), is replacing Universal Analytics (UA) and will be fully rolled out on July 1 2023. GA4 is the next generation of Google Analytics. GA4 is bringing together everything that worked well in UA and is introducing brand-new features designed to take your reporting to the next level.
SalesIntel
APRIL 6, 2023
Sales efficiency is a crucial aspect of any successful business. However, with the ever-evolving business landscape, achieving optimal sales efficiency can be challenging. Sales teams often face various roadblocks that can hinder their productivity and ultimately affect the bottom line. In this article, we will discuss the top four sales efficiency challenges that businesses face today and provide practical solutions to overcome them.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
APRIL 6, 2023
Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potential for advertisers to reach new audiences. To gain further insight, DISQO CX surveyed 28,244 nationally representative consumers. Their findings suggest that gaming is mainstream, with over one-third of the US population likely to have regular metaverse interactions within the next 5-10 years.
Search Engine Journal
APRIL 6, 2023
Find out more about the reasons why ChatGPT is disabled in Italy and how this could lead to more trouble for generative AI tools. The post Exploring Italy’s ChatGPT Ban And Its Potential Impact appeared first on Search Engine Journal.
Martech
APRIL 6, 2023
In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the importance of confronting “analytical reality.” Data analysis is supposed to replace hunches with facts. Brands don’t want to risk millions of campaign dollars on someone’s gut instinct. The marketer, ideally, has a goal, a clear threshold of success that must be crossed to achieve results.
Search Engine Journal
APRIL 6, 2023
Learn how the Twitter algorithm helps users and advertisers have a better experience on its platform and the metrics Twitter values most in rankings content. The post How The Twitter Algorithm Affects Users And Advertisers appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Go Beyond SEO
APRIL 6, 2023
You know the importance of SEO (search engine optimization) to a growing business , but learning its complex in’s and out’s to do it where it’s successful enough to be worth your time…well, as a busy small business owner, it can easily get lost in the mix or pushed down the road. For that reason, businesses often seek out third-party services to boost their website’s visibility.
Search Engine Journal
APRIL 6, 2023
OpenAI pledges to prioritize safety, accuracy, and privacy in AI systems. Learn about their approach and ongoing work. The post OpenAI, Makers Of ChatGPT, Commit To Developing Safe AI Systems appeared first on Search Engine Journal.
Go Beyond SEO
APRIL 6, 2023
You know the importance of SEO (search engine optimization) to a growing business , but learning its complex in’s and out’s to do it where it’s successful enough to be worth your time…well, as a busy small business owner, it can easily get lost in the mix or pushed down the road. For that reason, businesses often seek out third-party services to boost their website’s visibility.
Martech
APRIL 6, 2023
Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportunities contribute to high satisfaction among those who work in the thriving field. 74% of those surveyed reported being at least somewhat satisfied with their jobs. “Given that one-third of our respondents were promoted or got a new job in the past year, relatively high happiness levels seem justified,” said Scott Brinker, VP platform ecosystem at Hub
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 6, 2023
Members of Congress aim for big tech companies like Google and Facebook to divest portions of their advertising businesses to protect competition. The post What Advertisers Need To Know About The ‘AMERICA Act’ Bill appeared first on Search Engine Journal.
DivvyHQ
APRIL 6, 2023
Are you guilty of creating one-size-fits-all content? If you're not producing individual assets for individual audience segments, you're probably leaving a lot of conversions on the virtual table. But we, of course, have some guidance (and a bunch of great tools) to help you in this arena. Check out our latest article on 12 customer segmentation tools to up your audience targeting game and take your content marketing to the next level!
SendGrid
APRIL 6, 2023
Mailbox providers monitor channels for email traffic to decide what is a reputable source of wanted mail, and what to filter out. If your business does not send enough email volume to successfully establish a sending pattern for mailbox providers to assess, then it’s best to send your email on a shared IP infrastructure with […] The post Maximize Deliverability Control with Shared IP Address Pool Improvements appeared first on SendGrid.
Sprout Social
APRIL 6, 2023
Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. Ideally, they should help keep you organized and provide structure to your efforts.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Oktopost
APRIL 6, 2023
In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Competition is always mounting, and the best possible way to separate yourself from the herd – to be treated as the source, not just a source – is to establish your brand as an authoritative resource positioned at the front of its industry.
Optinmonster
APRIL 6, 2023
Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. Yes, those few words have a surprisingly strong impact, and they need to be spot-on. No matter how good your content is, a poorly crafted call-to-action can lower an email campaign’s success, whereas a well-crafted one can significantly enhance it.
Hubspot
APRIL 6, 2023
If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends.
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