Parse.ly

AUGUST 13, 2019

When it comes to video and analytics there are four things we never seem to have enough of: time, budget, personnel, and strategy. So how do you overcome these pain points? Matt Talmage of Wibbitz , a platform that enables businesses to make their own short-form video content in just a few minutes , and me, Mackenzie Meyer of Parse.ly, a content analytics solution that works with some of the web’s largest sites to build content for an audience-first strategy, both face these challenges.

Webinar Metrics 58

Webinar Metrics Budget Programs Work Management Video Marketing 58

Marketing Insider Group

AUGUST 13, 2019

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content […]. The post 5 Ways to Turn Dry Topics Into a Content Marketing Win appeared first on Marketing Insider Group.

Content Marketing 248

Content Marketing Content Marketing 248

Webbiquity

AUGUST 13, 2019

Guest post by Keith Fenech. Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

KoMarketing Associates

AUGUST 13, 2019

Everyone loves a big idea. A game-changer. And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. But account based marketing (or “ABM”) may also be an idea that had the good fortune of coming along at exactly the right time.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

AUGUST 13, 2019

Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top of mind for these professionals. I guide these discussions with questions around areas we’re interested in but the main goal is to get a sense of the market. It turns out that personalization is a top of mind issue.

Personalization 120

Personalization Top of Funnel B2B Class 120

Smashmouth Marketing

AUGUST 13, 2019

Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated. Having budget was important in the days of "Our contract is up for renewal next year, we need budget". But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn't exist, many times those with Authority don't even know they have a Need or that they need it now.

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Only B2B

AUGUST 13, 2019

It is a proven fact that your business will success only if you are capable of finding new business leads of high-quality. Getting good quality leads should be every business’. The post How To Go By Finding New Business Leads appeared first on ONLY B2B.

Business 110

Business Marketing Qualified Leads Leads Lead 110

Unbounce

AUGUST 13, 2019

Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter how great your platform is, that’ll inevitably mean churn.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

The Daily Egg

AUGUST 13, 2019

A common refrain we’ve heard is that people’s businesses are too small to use any sort of CRO tool that tells them what their visitors are up to. That their website traffic is too low. That they need to increase their revenue or traffic first before they can think about improving their website for those […]. The post Low Traffic? No Problem!

Traffic 111

Traffic Marketing Websites Tools Case Study 111

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Emplifi

AUGUST 13, 2019

Instagram Stories have become a powerhouse for both paid and organic content. But if you're spending too much time creating each and every story – you're wasting it! Here are the best apps for Instagram Stories that are guaranteed to improve results and make your life easier.

Spending 110

Spending Organization Best Practices Stats 110

Content Marketing Institute

AUGUST 13, 2019

Consumers open an average of 3.5 brand emails a week. To be among those, you better get to work on perfecting this popular format and distribution vehicle. And you can start by reading (and fixing) these 35 mistakes. Continue reading → The post Want More Opens and Fewer Unsubscribes? Fix These 35 Email Mistakes appeared first on Content Marketing Institute.

Distribution 109

Distribution Email Marketing Branding Brand Identity 109

BuzzSumo

AUGUST 13, 2019

In BuzzSumo’s Content Trends report, author Steve Rayson found that authoritative content and original research are the two types of content most likely to get links and shares. While the web is filled with how-to content on how to create how-to content, there are markedly fewer insights available on how to create original research. . This is why we teamed up with Mantis Research for the second year to study if and how marketers are using original research.

Research 98

Research Planning Advertising Agencies Customer Surveys 98

Ontraport

AUGUST 13, 2019

Automate repetitive, mundane tasks to set up your sales reps to successfully turn qualified leads into customers. The post 7 Sales Tasks You’re Better Off Automating appeared first on The Ontraport Blog.

Automation 92

Automation Sales Qualified Leads High Quality Lead Marketing Qualified Leads 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

AUGUST 13, 2019

Create Once, Publish Everywhere is a content distribution concept that helps you maximize the output of your content for more traffic and leads. Find out how you can use COPE to distribute content in different ways that will help you reach your goals.

Distribution 88

Distribution Traffic Content Marketing Qualified Leads 88

Golden Spiral

AUGUST 13, 2019

The Article in 60 Seconds. Content's PR Origins. When companies like Mobil Oil started writing their own op-eds in major newspapers, they were creating valuable content for a clearly defined audience. They originated content marketing. What is Content Marketing? Content marketing is a strategic marketing approach that creates and distributes valuable, relevant and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action.

PR 72

PR Content Marketing Campaigns B2B Marketing 72

Lead Liaison

AUGUST 13, 2019

So your trade show was a big success! You and your team had fun. The event helped you capture a lot of leads. Great! But your journey is just beginning. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

MarketMuse

AUGUST 13, 2019

With four days and over 150+ sessions, workshops, and forums there's no shortage of learning opportunities. Here's a look at seven of our favorites. The post 7 Can’t-Miss Content Marketing World 2019 Sessions #CMWorld appeared first on MarketMuse.

Content Marketing 73

Content Marketing Content Marketing 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

AUGUST 13, 2019

You may be starting in your first entry-level position, or perhaps you're an executive VP at an established company. Wherever you are in your career, if you're ambitious and goal-driven, you may have one question in your mind -- Will I be the CEO someday? Becoming a CEO often requires a certain amount of being in the right place at the right time, but having specific qualities can significantly boost the chance that you’ll be considered for the spot of CEO -- or any leadership position, for that

Thought Leadership 77

Thought Leadership Peer-to-peer Organic Leads Marketing Management 77

G2M Solutions

AUGUST 13, 2019

What do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the archetypes of the decision-makers you're trying to influence. They're the people you're trying to sell to.

Buyer Personas 63

Buyer Personas B2B Planning Business 63

Brandfolder

AUGUST 13, 2019

While it’s never been easier to showcase your brand online, the race for consumer’s attention is highly competitive. Influential brands find ways to maintain consistency across marketing channels but also.

Features 66

Features Advertising Channels Branding Brand Identity 66

Outreach

AUGUST 13, 2019

If you have accounts or prospects in California, you’ll need to be CCPA-compliant by January 2020. The California Consumer Privacy Act (CCPA) — which was signed into law in June 2018 — will take effect in only a few short months and send shockwaves across industries and businesses that handle personal information of California-based consumers. It’s not a toothless regulation to take lightly, nor will it be the last.

Privacy 61

Privacy Guidelines Privacy Protection Business 61

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeadSquared

AUGUST 13, 2019

In many ways, sales is a lot like dating. When you first connect with a lead , they aren’t ready to jump right into a commitment. Instead, they need to get to know you, understand your values, see what you have to offer, and eventually decide on whether you’re a good fit for each other. But in the sales world, we don’t call it dating — we refer to it as lead nurturing.

Lead Nurturing 52

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 52

Moz

AUGUST 13, 2019

Posted by KameronJenkins Search for information about SEO, and you’ll quickly discover three big themes: content , user experience , and links. If you’re just getting started with SEO, that last theme will likely seem a lot more confusing and challenging than the others. That’s because, while content and user experience are under the realm of our control, links aren’t… at least not completely.

SEO 53

SEO Ad Building Outreach Link Building 53

BOP Design

AUGUST 13, 2019

If your B2B website doesn’t give clear directions to search engines, will your prospects still find your website? The answer is maybe, but most likely no. If you don’t provide explicit directions to search engines, they won’t know what your B2B website is all about. How can search engines match up your website with people searching online if they don’t know what your website is about?

SEO 49

SEO B2B Marketing Marketing Agencies 2 Advertising Agencies 49

Seismic

AUGUST 13, 2019

World-class sales teams embrace competition and collaboration, which ultimately result in increased sales productivity and sales efficiency. “Competition makes us faster. Collaboration makes us better.” Competition is in our nature. We compete against other teams or individuals in sports, we compete with siblings for our parents’ attention, we compete with our peers for the best jobs, we compete with coworkers for a raise or promotion.

Peer-to-peer 53

Peer-to-peer Urgency Marketing Efficiency Barriers 53

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

A Better Jones

AUGUST 13, 2019

Oh, sweet SEO. How much you’ve changed over the years. and how crucial to brand awareness success you remain! Any business looking to promote their name on the internet should remember how important search engine optimization is to their prosperity. Defined by Dictionary.com as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine,” it’s imperative to figure out how to get your site high

SEO 53

SEO Long Tail Marketing Content Keywords 53

Square 2 Marketing

AUGUST 13, 2019

CEOs And Sales Leaders: Your Teams Are Aware That Your Strategy Is Massively Flawed. We do a ton of educational sessions with CEOs, sales leaders and marketing leaders. One of our favorite questions in the session involves asking the executives if they answer their own office phones, answer their cell phones if they don’t recognize the number or still have phones in their offices.

Cold Calling 50

Cold Calling Marketing & Strategy Marketing Strategy Education 50

Convert

AUGUST 13, 2019

Recently we began demoing our upcoming account-based marketing (ABM) solution, Convert Nexus™, for a select few prospects. Nexus™ helps companies offer hyper-personalized web experiences to their most crucial leads. For example, if at Convert, we had Sony Music on our ABM prospect list, then using Nexus™ we could personalize our website experience for anyone from.

Account Based Marketing 49

Account Based Marketing Personalization ABM Branding 49