ViewPoint
AUGUST 18, 2015
In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process.
KoMarketing Associates
AUGUST 18, 2015
A few weeks ago, I was with some friends and family and we decided to dust off the Monopoly box for some old-fashioned fun. I moved my piece around the board, bought some properties, made some trades, and eventually paid all of my money to my opponents. While I lost the game and sat at the table watching it finish, I came to the realization that the strategies behind Monopoly and content marketing were very similar (yes, these are the types of things digital marketers do when we’ve been eliminat
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Biznology
AUGUST 18, 2015
Over the last few weeks, I have been sharing my tools and processes with you. If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns. Now, we’re on to automating Twitter following, following-back, and unfollowing.
Marketing Insider Group
AUGUST 18, 2015
Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audiences. Pew Research points out that nearly 60% of the U.S. adult population now owns a smartphone and almost half own a tablet. For many people, mobile content is their most common form of consumption. That doesn’t, however, mean that marketers are good at creating content that works well in the mobile environment.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ANNUITAS
AUGUST 18, 2015
Marketing automation has forever changed the way B2B marketing is conceived and executed. In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective. Well-intentioned CMO’s may find themselves signing for a fancy new marketing automation platform only to wake up 18 months later in the proverbial drip-campaign gutter
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
AUGUST 18, 2015
Here at Convince & Convert, the media side of our business is our fastest-growing segment. In the past year, we’ve launched multiple new podcasts , revamped our email operations, beefed up this blog even more, built the world’s first search engine for podcasts , and we’ve got a lot more planned. Plus, our oldest podcast – my Social Pros show – just won a Content Marketing Award for best marketing podcast.
Marketing Insider Group
AUGUST 18, 2015
I was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing?
Adobe Experience Cloud Blog
AUGUST 18, 2015
Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may already start looking towards the future by brainstorming ideas to execute in 2016. A word of advice: Wait! There’s still 4+ months remaining in 2015, so don’t waste it. It’s time for you to turn up the heat! We’ve seen some big changes and trends in the marketing space since the beginning of the year: mobile took off, social media restrictions were lifted, and
KEO Marketing
AUGUST 18, 2015
In a somewhat puzzling announcement that had more than a few observers initially speculating as to whether it was some sort of prank or publicity stunt, Google just announced that it is becoming a subsidiary of a new larger conglomerate started by two original founders of Google. In an official announcement on the Google blog, Larry Page revealed that he and fellow Google co-founder Sergey Brin have created a new company, called Alphabet.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Vidyard
AUGUST 18, 2015
Video marketing is one of the best ways to engage and convert your audience, but it isn’t without potential pitfalls. Whether you’re new to video marketing or have a good grasp on what it can do for your business, take a look at this list of video marketing mistakes. You could learn something new that will help you strengthen your marketing strategy and achieve even greater results.
Hinge Marketing
AUGUST 18, 2015
You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. Congratulations! You’ve built a referral marketing engine that will drive your organization forward into the future. But now comes the hard part: building it out and keeping it up.
Hubspot
AUGUST 18, 2015
Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? If yo u don't , you're not alone. W hy waste brain space memorizing phone numbers when you can look them up on your cell phone whenever you want, right? Not too long ago, we used to outsource information we didn't know to friends and family.
SWZD
AUGUST 18, 2015
EMEDIA'S INFOGRAPHICS ON LEAD GENERATION emedia publishes an expanding series of infographics on B2B lead generation and content marketing. Get the latest.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hubspot
AUGUST 18, 2015
In theory, traveling for a conference seems glamorous. Your company is paying for you to go someplace new and exciting where you'll stay in swanky hotels, meet lots of fabulous people, and learn tons of new things. But sometimes, reality isn't so sweet. Maybe your flight gets delayed, or your luggage gets lost, or your hotel room has a barely functional A/C unit, or your favorite suit somehow ends up with coffee all over it.
LeanData
AUGUST 18, 2015
I recently had a chance to speak with Adam New-Waterson , CMO at LeanData , a marketing tech company creating some really innovative account-based marketing (and sales) solutions.
Hubspot
AUGUST 18, 2015
When it comes to the digital publishing landscape, experimentation is the new norm. Launching native advertising, paywalls, and affiliate programs — media leaders are seeking ways to transform their engaged, loyal audiences into long-term sources of revenue. Seeking to counteract declining ad revenues, publishers are facing more questions than answers.
LeanData
AUGUST 18, 2015
I recently had a chance to speak with Adam New-Waterson , CMO at LeanData , a marketing tech company creating some really innovative account-based marketing (and sales) solutions.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Content Standard
AUGUST 18, 2015
Man, all this measurement and accountability in digital marketing sure has made life in the marketing department feel cutthroat. Last year, digital marketers spent most of their time not in demand generation or inbound marketing, but in analytics , proving the value of their creative ideas and business execution. Guess which activity came in second?
LeanData
AUGUST 18, 2015
I recently had a chance to speak with Adam New-Waterson , CMO at LeanData , a marketing tech company creating some really innovative account-based marketing (and sales) solutions.
Brandfolder
AUGUST 18, 2015
Are you looking for ways to grab your audience’s attention? Successful social media ads entice consumers to watch, listen to or click on the message. When we first saw this.
The Freeman Company
AUGUST 18, 2015
Convene's fourth annual Best in Show competition honors achievements and innovations in the meetings industry
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Convince & Convert
AUGUST 18, 2015
Get Traction. Gabriel Weinberg is the only Social Pros guest who has returned to talk about the same book as his first visit, because it’s just that good. The second edition of “Traction,” co-authored with Justin Mares, will be released on October 6, 2015. The new version is actually shorter—better edited, more crisply defined to getting traction, and includes some new pieces as well.
LeadSquared
AUGUST 18, 2015
Have you totally given up on Facebook Ads as a lost cause? Or have you wasted another fortune on them without generating good leads? What are you doing wrong? Keep calm and read on. The reason why you still see so many Ads on Facebook and why so many companies still invest in them is because they work! You see, despite the advent of other social media platforms (like snapchat and Instagram) and the claim that teens are claiming to abandon Facebook , the usage of Facebook is constantly growing.
SnapApp
AUGUST 18, 2015
B2C companies get to have all the fun, right? They’re marketing to consumers, so they can tug on heartstrings, celebrate holidays, and share puppy memes on social media. And B2C marketers are getting great returns on the “celebrating holidays” piece. Yesmail recently analyzed the holiday email campaigns of 30 B2C brands and found some pretty amazing stuff: During the week of Thanksgiving 2014, 75% of B2C marketers sent holiday-themed emails and average open rates were 0.5 percentage points highe
Hubspot
AUGUST 18, 2015
We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream. right? Turns out, this isn't a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Content Standard
AUGUST 18, 2015
Facts, statistics, and other key information are all more easily processed and retained when they are delivered through an infographic, according to—you guessed it—an infographic. In fact, people process images approximately 600,000 times faster than text, Dot Com Infoway (DCI) reported, and conversion rates across the board also appear to be positively impacted by visual content.
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