ViewPoint

APRIL 1, 2015

'This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. What does all of this mean? I have no idea. Here’s how I, Danmac the Magnificent, read the stars for your sign in 2015: Taurus (April 21 - May 21): You are working close to full-time trying to beat your quota in the first half of the year.

Cold Calling 225

Cold Calling Lead Scoring Lead Ranking Sales Qualified Leads 225

Marketing Insider Group

APRIL 1, 2015

'By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. While conversations throughout the event hit on several marketing hot topics – from working with influencers to aligning sales and marketing teams – there was one recurring theme: the importance of the buyer.

Correlation 191

Correlation CMO Intent Custom Publishing 191

Crimson Marketing

APRIL 1, 2015

'In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. These days, with monthly lead flow for some companies in the thousands or tens of thousands, those old-school methods no longer cut it. Marketers need technology to quickly and reliably predict which leads are most likely to convert.

Lead Ranking 181

Lead Ranking Lead Scoring B2B Marketing SMB 181

Biznology

APRIL 1, 2015

'They mean well, our corporate legal counsel. They really do. They are paid to protect the company from risk. And when they see something new and risky on the horizon–like this social media thing–they react. They stamp it with a big red “NO.” They know that some employees are going to do the wrong thing or say the wrong thing.

Social Media 145

Social Media Paid Search Agency Companies Media 145

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B2B Marketing Traction

APRIL 1, 2015

'Email marketing is easy, right? You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Right? Wrong. A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I didn’t recognize the sender. I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did.

Email Marketing 134

Email Marketing B2B Marketing Planning B2B 134

Adobe Experience Cloud Blog

APRIL 1, 2015

'Author: Chandar Pattabhiram For years marketers have wrestled with two very big challenges: proving ROI and trying to talk to hundreds of thousands of customers in a personal, one-on-one manner. But, there’s good news: we are one step closer to cracking the code. Today, we announced a solution with Google that changes the game. Let me break down what this means for you.

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Marketo ROI Adwords Google 104

Convince & Convert

APRIL 1, 2015

'Please stop wasting your money promoting your social media accounts. (watch video to see RANT and my hand-drawn example). Recently, I was out on some college tour visits with my daughter, starting to look around. We went to some schools in North Carolina, and while at the Charlotte airport I saw this billboard: You can see the stanchion here and the cone over here.

Social Media 135

Social Media Promotion Media Video Marketing 135

Adobe Experience Cloud Blog

APRIL 1, 2015

'Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are. At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. It’s fun to see the unique and creative April Fools’ Day campaigns that hit the internet.

Planning 97

Planning B2B Thought Leadership Thought Leadership Marketo 97

EMagine B2B Blog

APRIL 1, 2015

'Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Let your nephew design your company’s new logo. That kid’s seen plenty of logos on the interwebs, and he’s been using the Photoshops for 3 months!

Marketing Websites 82

Marketing Websites Tips Design Linkedin 82

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hinge Marketing

APRIL 1, 2015

'Even with the growing popularity of digital marketing among architecture, engineering, and construction firms, speaking engagements have endured as a highly effective method for increasing the visibility of AEC firms and attracting new business. They allow you to speak to and network with a highly targeted audience, demonstrating your expertise all while educating prospects.

Thought Leadership 70

Thought Leadership Marketing Automation Services Lead Scoring Lead Ranking 70

Hubspot

APRIL 1, 2015

'**Sets alarm for 6am, checks email, goes to bed**. **Wakes up to sound of alarm, turns off alarm, checks email**. Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. Email has been arguably the #1 form of communication for business since the early 2000’s. With email being a key piece in the way we communicate, there are certain “do’s” and “don’ts” we should be following while emailing at work: The DO''s of Email at

Skype 60

Skype Rules Lock-In Deliverability 60

JotForm

APRIL 1, 2015

We are pleased to announce a new partnership. Unbounce, industry leader in A/B test landing pages, has long provided a best-of-class service for optimizing user engagement and conversions. A large percentage of landing pages contain forms, from which our natural alliance was born. Are you wond.

Landing Pages 48

Landing Pages Class Optimization Conversion 48

Hubspot

APRIL 1, 2015

'Workplace collaboration has become a hot topic in the software and tech space. Companies all around the world are experimenting with the ideal office setup to strengthen culture and improve workplace productivity. HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. Today, we''re proud to unveil our latest development: the desk-free office.

Hubspot 60

Hubspot Budget Programs Inbound Marketing Linkedin 60

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SnapApp

APRIL 1, 2015

Moment of truth, folks: the SnapApp Battle of the Lead Gen Channels is now in its final round ! Did you vote in Rounds 1 and 2? If so, I hope your favorite channel is still in the running! If not – there’s no time like the present to get in on the action. We want to thank everyone for voting and encourage you to keep voting for your favorite channel.

Lead Gen 48

Lead Gen Advertising Channels Leads Lead 48

Content Standard

APRIL 1, 2015

Online retail video views are growing at a rapid pace and influencing shopper behavior, a new study finds. However, it’s specific video content, not just mere brand exposure, that’s largely dictating shopping behavior. Invodo’s Video Conference Benchmarks Report gathered data from 100 retail clients across a wide range of verticals, and the findings were impressive: Marketing videos displayed to online shoppers made a conversion 1.6 times more likely.

Purchase 40

Purchase Video Marketing Top of Funnel Content 40

SnapApp

APRIL 1, 2015

Peanut butter and jelly. Romeo and Juliet. Dogs and cheetahs. Some things are just meant to be together. Interactive content and video are two of those things – awesome separately, but even better combined. That’s why we’re excited to announce we’ve teamed up with Brightcove to offer in-video interactive content at the click of a mouse. Soon, SnapApp customers will be able to replicate the robust functionality of an interactive experience built in SnapApp right in their existing video content.

Cost per Lead 48

Cost per Lead Video Marketing Peer-to-peer Best Practices 48

Content Standard

APRIL 1, 2015

No industry has been more disrupted over the past decade than traditional media. I’ve seen this evolution firsthand, as it occurred at the same time as the rise of the content marketing industry. Looking Back. In the beginning, there were traditional media companies, and life was good. These organizations maintained staffs of hundreds of journalists who reported on the stories they were interested in covering, and they delivered those stories with a publishing cadence they determined.

Advertising Agencies 40

Advertising Agencies Media Paid Search Agency Brand Identity 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

The Freeman Company

APRIL 1, 2015

'What Event Marketers Need to Know and Do Now'

Personalization 40

Personalization Event Marketing Marketing 40

Hubspot

APRIL 1, 2015

'If you asked me to name the sites and applications I use every single day, Google Drive would be near the top of the list. At work, I use it to take notes during meetings and create surveys for blog posts. At home, I use it to calculate vacation expenses and track workouts with my gym buddies. It''s one of those web tools that''s so useful and so all-encompassing, I can hardly remember life without it.

Google 60

Google Tips Display Paid Search Agency 60

Hubspot

APRIL 1, 2015

'If you''re a frequent reader of this blog, you''ve probably heard of "inbound marketing" by now. But have you heard of the next big thing -- "midbound marketing"? Don''t feel bad if you haven''t. I hadn''t either until I was emailing with Pete Emerson , Senior Web Designer & Developer at New Breed Marketing, one of our partner agencies. "Midbound marketing.

Advertising Agencies 58

Advertising Agencies A/B testing Marketing Budget Paid Search Agency 58