Martech
FEBRUARY 2, 2024
The allure of martech can be deceptive. It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. More than the financial commitment, you need to evaluate your marketing goals, along with the expertise to integrate these tools seamlessly with your existing systems and the ability to make sense of the data they provide.
The Forward Observer
FEBRUARY 2, 2024
The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore. With the help of his colleague, he learns how to use storytelling in his sales meetings, which wins him more sales success than ever before.
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Ahrefs
FEBRUARY 2, 2024
To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).
CMSWire
FEBRUARY 2, 2024
Dive into the world of predictive analytics. Unlock insights, understand real world use cases and harness future trends in data science. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Salesforce Marketing Cloud
FEBRUARY 2, 2024
You’ve done your research. You feel like you’ve got a firm grasp on your prospect and their pain points. You sit down to write an email that perfectly outlines how you can help them meet their goals, and you hit “send.” Days go by, and you hear nothing but crickets. Getting ghosted by prospects can be one of the most disheartening parts of a seller’s job.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Square 2 Marketing
FEBRUARY 2, 2024
In B2B, understanding the customer is not just a casual prerequisite; it’s a strategic imperative that can spell the difference between deals won and lost. Enter the B2B buyer persona – a semi-mythical representation of your ideal customer. But why exactly are personas so important and, perhaps even more importantly, how do you bring them to life? The term “buyer persona” might conjure up images of a Mad Men -esque character whimsically crafted to fit the tastes of a certain demographic.
Martech
FEBRUARY 2, 2024
Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. For activation it will be agnostic as to DSP choice. Advertisers will not only be able to test these multiple solutions but also test them against each other and develop new success benchmarks.
CMSWire
FEBRUARY 2, 2024
Marketing technology trends in 2024 include the year we finally incorporate AI at scale but also get back to basics. Continue reading.
Content Marketing Institute
FEBRUARY 2, 2024
Big brands ax the CMO role. LinkedIn talks about fast-growing jobs. Are they just wrapping the same old jobs in fancier, buzzword-heavy titles? Learn what it all means for marketing and what you should do to grow in the profession.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Litmus
FEBRUARY 2, 2024
Every email marketer wants their messages to arrive in the inbox and not the spam folder. So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability for anyone sending to their addresses, every email marketer’s ears perked up. Hence why we hosted a virtual Litmus Talks with experts from Yahoo, Braze, and SocketLabs to weigh in on how best to navigate these requirements.
Optinmonster
FEBRUARY 2, 2024
Did you know that the average ROI for email marketing is 3600% ? If you’re just starting out, you need to learn how to build an email list for free, so you can start seeing these kinds of results for your small business. Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support.
SalesGrape
FEBRUARY 2, 2024
For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost. In this article, we will explore how small businesses can leverage the expertise of business development companies, with a specific focus on the impactful role of outbound calling in driving growth.
HG Data
FEBRUARY 2, 2024
Held annually at the Santa Barbara headquarters, the HG Insights Hackathon is an immersive exploration of creative projects focusing on the creation of next-wave data-driven solutions to empower business innovators with objective insights to make them more successful. The week of HG United culminates in a company-wide hackathon, where teams Step Up to develop innovative […] The post Data Power!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Digilant
FEBRUARY 2, 2024
The Consumer Electronics Show (CES) brings together professionals from various industries to gain insights into the rapidly evolving world of consumer electronics. As these technologies revolutionize consumer behavior, marketers and advertisers must adapt in step. During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences.
Thinkers360
FEBRUARY 2, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cloud Computing for 2024. Congratulations to all our Cloud Computing influencers who participated! Top 50 Global Thought Leaders and Influencers on Cloud Computing 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
ClearVoice
FEBRUARY 2, 2024
Creating the most incredible plan imaginable won’t matter if you’re not delivering results. When means it’s all about your execution. The success of that execution depends on how well your content operations support your content strategy. Content operations and content strategy are intrinsically tied together. The more you understand their different functions, the better you can align them to work together to drive success.
Drew Neisser
FEBRUARY 2, 2024
An “invisible” B2B recession, budget cuts, and short-termism… it’s not easy being CMO. In this special episode hosted by Julie Livingston on her show, PR Patter , as Drew tackles these timely challenges head on. This episode isn’t just about weathering the storm; it’s about charting a course to innovation and long-term triumph. We’ll explore how to invigorate your marketing strategy, reallocate budgets, and rethink how marketing and sales work together.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClearVoice
FEBRUARY 2, 2024
Everyone has their favorite creative marketing moment. Seriously. Think about it. The Haynes Baked Beans ad tops many-a-list. An astronaut cowers silently behind a moonrock as his compatriots get attacked by an alien — only to be betrayed by some poorly-timed flatulence. Or how about the infamous Wassup commercial from Budweiser ? It left us all answering the phone with a loud and persistent “Wasssssup?
B2BMarketing.net
FEBRUARY 2, 2024
Channel partner marketing can be a very misunderstood strategy, with a handful of marketers championing the amazing results it can deliver, but vast swathes of marketers not giving it their full attention. In this podcast, our new Propolis Expert for Strategy & Channel Partner Marketing, Georgie Gilmore, explains why it’s so misunderstood, and what needs to change in order for marketers to beat the competition with this high-growth-potential strategy.
Valasys
FEBRUARY 2, 2024
The walls are closing in on Classical AI Imagine a world where computers don’t just crunch numbers but crack the universe’s hidden code. AI , unbound by the shackles of silicon, tackles complex problems that make today’s supercomputers weep. This is what they call the dawn of Quantum AI, and its revolutionary potential could rewrite the very rulebook of intelligence.
Litmus
FEBRUARY 2, 2024
They say, “You never get a second chance to make a first impression.” I’m not exactly sure who ‘they’ are, but I agree with them in this case. In email, your first impression comes from three parts: the sender or ‘from’ name, the subject line, and the preview text. Everyone remembers the ‘from’ name and subject line, as your email service provider (ESP) won’t let you send an email without them.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Valasys
FEBRUARY 2, 2024
In today’s rapidly evolving business landscape, understanding and effectively targeting your audience is crucial for success. With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision. In this blog post, we’ll delve into the concept of AI-Enhanced Target Market Identification, exploring its definition, significance, implementation, benefits, and real-life
DAGMAR Marketing
FEBRUARY 2, 2024
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it consists of several enhancements that can provide admins with in-depth insight into a website or app’s traffic, engagement, and overall performance levels. Whether you are new to collecting data, or you’ve migrated from Universal Analytics and are ready to hit the ground running, this guide can be a compass to get you from start to finish.
Heinz Marketing
FEBRUARY 2, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing When building an effective marketing strategy, it’s important to know where marketing efforts are driving results, and how credit should be assigned to each touchpoint in the customer journey. In more complex customer journeys like we see in B2B markets compared to B2C, identifying these insights is a bit more challenging and unclear.
Huptech Web
FEBRUARY 2, 2024
On January 31st, Shopify introduced 100+ updates, big and small, in their Shopify Winter ’24 Edition. For this Edition, their focus is on strengthening the important foundations of their product. The Winter ’24 Edition covers upgrades in four key areas; Conversion Channels Marketing Operations These improvements are designed to enhance the success of merchants on Shopify.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
ClearVoice
FEBRUARY 2, 2024
Think of your favorite movie. Once you have it in your mind, think about what you’re seeing. You’re probably imagining a favorite scene or sequence. Maybe even a performance. Regardless of what it is, you’re definitely envisioning the finished creative product — the end result. What we don’t think of right away is all the behind-the-scenes production that goes into making the film, like: Procuring finances and budgeting Writing the script Preproduction Coordination of
SmartBug Media
FEBRUARY 2, 2024
In the last 4 years, LinkedIn and Twitter have pivoted to give greater visibility to individuals as opposed to corporate pages. The result? Outsized benefits for both the individual's personal brand and their company's bottom line. Consumer behavior has validated this; 84 percent of consumers believe that a company's reputation is influenced by its employees’ personal brands.
Outgrow
FEBRUARY 2, 2024
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Connor Jeffers for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Connor and here’s what we discussed about- 1. Introduction of ChatSpot, an AI tool within the HubSpot ecosystem. 2. Aptitude 8’s role in building custom applications on HubSpot. 3.
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